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Unity Ads VS Chartboost

Compare Unity Ads VS Chartboost and see what are their differences

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  3. » Reviews
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Unity Ads logo Unity Ads

Unity Ads allows to supplement the existing revenue strategy by allowing to monetize thr entire player base.

Chartboost logo Chartboost

Chartboost is a leading mobile discovery and monetization platform and acts as the business engine for mobile games, enable video game developer to create customized interstitial and video ads, promote new games as well as swap traffic with one anot…
  • Unity Ads Landing page
    Landing page //
    2023-09-14
  • Chartboost Landing page
    Landing page //
    2023-10-18

Unity Ads features and specs

  • Integrated with Unity Engine
    Unity Ads is seamlessly integrated with the Unity game engine, making it easy for developers using Unity to implement ads and manage them without needing to use third-party tools.
  • Ad Formats Variety
    Supports various ad formats, including video ads, rewarded ads, interstitials, and playable ads, providing flexibility and catering to different user engagement strategies.
  • Revenue Optimization
    Provides robust monetization tools and analytics that help developers optimize ad placements and maximize revenue.
  • High eCPM
    Often offers competitive effective cost per mille (eCPM), ensuring higher revenue for every thousand ad impressions compared to some other platforms.
  • Cross-Platform Support
    Supports multiple platforms including iOS, Android, and Windows, making it versatile for developers targeting different operating systems.

Possible disadvantages of Unity Ads

  • Minimum Payout Threshold
    Unity Ads has a higher minimum payout threshold compared to some other ad networks, which can be a barrier for smaller developers looking to access their earnings quickly.
  • Dependency on Unity Engine
    While integration with Unity is a pro for Unity developers, those using other game engines might find it less convenient to implement, requiring additional work.
  • Fill Rate
    Depending on the region and user base, the fill rate for ads may be lower than expected, impacting potential revenue.
  • User Experience Impact
    Ads, particularly non-rewarded ones, can negatively impact the user experience if not implemented carefully, leading to potential user churn.
  • Limited Control
    Developers might find that they have limited control over the types of ads shown and therefore might encounter content that’s not entirely suitable or aligned with their game’s audience.

Chartboost features and specs

  • Comprehensive Ad Formats
    Chartboost offers a variety of ad formats including interstitials, rewarded video, and more, allowing developers to choose formats that best suit their app and audience.
  • In-Depth Analytics
    The platform provides detailed analytics tools that help developers understand user engagement and optimize their monetization strategies.
  • Ease of Integration
    Chartboost provides a user-friendly SDK and extensive documentation, making it easier for developers to integrate the platform into their apps.
  • Direct Deals Marketplace
    Developers can utilize the Direct Deals Marketplace to initiate cross-promotion with other developers, potentially increasing app visibility and downloads.
  • Global Reach
    Chartboost has a significant global reach, which is beneficial for developers looking to monetize their apps across different regions.

Possible disadvantages of Chartboost

  • Intense Competition
    Due to its popularity, developers face intense competition which might affect visibility and CPM rates.
  • Limited Ad Customization
    While offering several ad formats, the level of customization available for ads can be limited compared to some other platforms.
  • Revenue Sharing
    Like many ad platforms, Chartboost takes a percentage of ad revenue, which can be a downside for developers looking to maximize earnings.
  • Focus on Gaming Apps
    Chartboost primarily caters to gaming apps, which may not be suitable for developers with non-gaming applications.
  • Complexity in Maximizing Revenue
    To fully leverage the platform's capabilities for maximum revenue can be complex and may require significant time and resources.

Unity Ads videos

+ Add

My Experience With Unity Ads, Why I use Admob With Unity...

More videos:

  • Review - Monetize your games | Integrating Unity Ads into a Project
  • Review - Unity Ads for Kodular | Is unity ads the best or worst? | unity ads revenue & eCPM | UnityAds Review

Chartboost videos

+ Add

Chartboost Unity Integration Tutorial

More videos:

  • Tutorial - How to Use the Chartboost Dashboard

Category Popularity

0-100% (relative to Unity Ads and Chartboost)

Unity Ads

Chartboost

Ad Networks
80 80%
Ad Networks
20% 20
Mobile Ad Network
75 75%
Mobile Ad Network
25% 25
Ad Optimization
77 77%
Ad Optimization
23% 23
Advertising
81 81%
Advertising
19% 19

User comments

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Social recommendations and mentions

Based on our record, Unity Ads seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Unity Ads mentions (2)

  • Unity lays off 600 staff members, prepares to close half of its offices
    Their largest business is largely mobile ads in mobile games, as I understand it, and has been for a while. As a business, they haven't really competed all that directly with Unreal for AA/AAA games. If you like ads in mobile games, root away! > https://unity.com/products/unity-ads. - Source: Hacker News / about 2 years ago
  • Getting Free Slowly Coins - Getting over the casual 'N/A' no ads problem ?
    The SLOWLY app mobile version packages include libraries to connect and use different ad services companies. With this version, I see a lot of ads provided by Unity Ads - which is popular both in iOS and Android markets. Source: over 3 years ago

Chartboost mentions (0)

We have not tracked any mentions of Chartboost yet. Tracking of Chartboost recommendations started around Mar 2021.

What are some alternatives?

When comparing Unity Ads and Chartboost, you can also consider the following products

Facebook Audience Network - Facebook Audience Network is designed to help monetize your apps and websites with ads from global Facebook advertisers.

AdMob - Earn more from your mobile apps using in-app ads to generate revenue, gain actionable insights, and grow your app with easy-to-use tools.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

MoPub - MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.

LeadBolt - LeadBolt is a mobile advertising platform for user acquisition and in-app monetization.

Appodeal - Appodeal is a supply-side platform for mobile apps, that serves and protects publishers rather than advertisers.

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