Tracksuit VS Group Caliber

Tracksuit has created beautiful, always-on, and radically affordable brand tracking for modern consumer brands. Brand marketers and leaders at consumer brands have access to enterprise-tier brand tracking, specifically built for them, at a price point that works. Teams can easily track awareness, consideration, preference and brand associations from real humans within the wider market, and compare results against competitors.

Caliber is an online platform designed to help corporate communications and marketing departments track and manage their brand and reputation and make more informed decisions. It delivers real-time, easy-to-understand perception metrics by surveying real people across different countries on a day-to-day basis. It focuses on people, not just media.

The platform displays metrics on its online dashboard, allowing users to access the information quickly and easily. The software also features reporting tools. This way, you can get help when metrics need to be explained and shared internally.

What’s more, Caliber offers training on using the platform, interpreting results, as well as converting the insights and metrics into actions. So new users can easily get started. A workshop is also available, allowing platform users to maximize the value they get. You can also get further support via phone call or meeting.