Group Caliber VS Latana

Caliber is an online platform designed to help corporate communications and marketing departments track and manage their brand and reputation and make more informed decisions. It delivers real-time, easy-to-understand perception metrics by surveying real people across different countries on a day-to-day basis. It focuses on people, not just media.

The platform displays metrics on its online dashboard, allowing users to access the information quickly and easily. The software also features reporting tools. This way, you can get help when metrics need to be explained and shared internally.

What’s more, Caliber offers training on using the platform, interpreting results, as well as converting the insights and metrics into actions. So new users can easily get started. A workshop is also available, allowing platform users to maximize the value they get. You can also get further support via phone call or meeting.

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!