Smaply - Online tool for customer journey maps, personas and stakeholder maps. Try for free. Best hub for customer experience insights. Great customer support.
Optimizely - A/B testing you'll actually use.
Custellence - Custellence is the most easy to use Customer Journey Mapping Tool built for customer journey managers and CX workers. The tool saves time and gives you confidence by having an intuitive interface and the right amount of journey mapping smartness
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
CEMantica - CEMantica is a journey mapping tool that enables users to understand the experience and movement of their customers throughout their visit.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.