Software Alternatives, Accelerators & Startups

Toucan Toco VS Brand24

Compare Toucan Toco VS Brand24 and see what are their differences

Toucan Toco logo Toucan Toco

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. With the best customizable end-user experience across any device, over 4 million Toucan stories are viewed each year.

Brand24 logo Brand24

Brand24 is an AI-powered media monitoring tool that analyzes mentions and presents actionable insights. This tool is designed to keep track of online conversations about your brand, products, and competitors.
  • Toucan Toco Landing page
    Landing page //
    2023-05-22

Toucan is a customer-facing analytics platform that empowers companies to drive engagement with data storytelling. Features include:

  1. Guided data visualization, allowing the user to focus on the story to be told rather than on chart selection, layout, etc.

  2. An App Gallery that provides dozens of starter apps (including sample data) that a user can use either as is or as the starting point for creating a customized set of dashboards

  3. Embedding can be performed by even novice users and is available as web components or iFrames

  4. Deployment to all modes — desktop web, smartphones, tablets, wall displays, and kiosks — is done in just a few clicks and with no extra development work

  5. Hundreds of included interactive and animated charts combined with a thoroughly modern UI make Toucan one of the best-looking platforms on the market

  6. Hundreds of included connectors make adding data sources — cloud, on-premises, stored, or streaming — quick and easy

As a result, Toucan has been rated the #1 Easiest to Use Platform on G2 Crowd and is used 3x the industry average.

  • Brand24 Landing page
    Landing page //
    2023-03-09
  • Brand24 Mentions Tab
    Mentions Tab //
    2024-03-14
  • Brand24 Social Media Reach
    Social Media Reach //
    2024-03-14
  • Brand24 Influencers Tab
    Influencers Tab //
    2024-03-14

It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.

Some of the key features of Brand24 are:

  • Real-time online media monitoring,
  • AI sentiment analysis to understand the tone of the conversation,
  • Estimated social and non-social reach to determine the potential audience size,
  • Share of voice to see how much of the conversation is about your brand compared to competitors,
  • AI topic analysis to identify the most discussed topics,
  • Emotion and emoji analysis to understand the emotional response of the audience,
  • AI insights, trends, and recommendations to help you make data-driven decisions,
  • Competitor monitoring and comparison to track your competitors' performance,
  • Geo analysis to see where the conversation is happening,
  • Reputation and presence scores to measure your brand's online reputation,
  • Trending hashtags and links to identify the most popular trends,
  • Influencer discovery to find key influencers in your industry,
  • Advanced filters to sort the data and get more specific insights,
  • Comprehensive reports to help you visualize and understand the data.

With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.

Brand24

$ Details
paid Free Trial $79.0 / Monthly (3 keywords, 2K mentions/mo, 1 users ,Update every 12h and more.)
Platforms
Browser Slack Windows iOS Android
Release Date
2011 January

Toucan Toco features and specs

  • Guided Analytics: Toucan makes analytics accessible to business users by provisioning the guidance they need to use data for decision-making without the need for training. Business users are walked through the selection of data, charts, and layouts quickly so that the focus is on the data story, not the design mechanics. All charts and visualizations contain critical context such as definitions and sources as well as actions such as annotations and collaboration either inside Toucan or in tools like Slack or MS Teams. Best For: Business users that need to see consistent analytics to track performance rather than perform ad hoc data exploration
  • Embedded Analytics: The Toucan platform allows easy embedding into SaaS products using either web components or iFrames and can be performed by even non-expert users. Changes can be moved from staging to production with a single toggle and the platform contains robust adoption management tools for on-boarding and the automation of core user management tasks. Extensive white-labeling customization capabilities allow customers to make the end experience look and feel like an extension of the company brand and include color palettes, typefaces, languages, logos, and background imagery. Best For: Product teams that want to extend analytics to customers or partners, including collaboration, annotation, and storytelling capabilities without extensive development
  • Easy Data Connections: Toucan includes hundreds of connectors for all manner of data sources including Snowflake, MongoDB, Excel, Salesforce, and others. Connectors are easily configured by business users and no code is needed to perform data connections. Best For: Business users that need to add new data sources with the need for IT support
  • Guided Data Preparation: Toucan's YouPrep™ data pipeline allows users to perform joins, slices, pivots, & melts easily and code-free. Ad hoc transformations are supported for evolution computation, date aggregation, ranks, and other critical statistics as are complex, multi-way joins. Python can also be used to extend Toucan’s data prep capabilities. Best For: Business users that need to prepare data by summing, aggregating, or creating new metrics but don’t have time to wait for technical support or training on complex specialist tools

Brand24 features and specs

  • Real-time online media monitoring: Yes
  • AI sentiment analysis: Yes
  • Estimated social and non-social reach: Yes
  • Share of voice: Yes
  • AI topic analysis: Yes
  • Emotion and emoji analysis: Yes
  • AI insights, trends, and recommendations: Yes
  • Competitor monitoring and comparison: Yes
  • Geo analysis: Yes
  • Reputation and presence scores : Yes
  • Trending hashtags: Yes
  • Influencer discovery: Yes
  • Advanced filters: Yes
  • Comprehensive reports: Yes

Toucan Toco videos

Toucan: Powerfully Easy Analytics for Business Users

More videos:

  • Demo - Toucan Distribution Center
  • Demo - Data Storytelling with Toucan

Brand24 videos

See what people are saying about your company on the web! | Brand24

More videos:

  • Demo - How can Brand24 protect your business reputation?

Category Popularity

0-100% (relative to Toucan Toco and Brand24)
Development
100 100%
0% 0
Reputation Management
0 0%
100% 100
Data Dashboard
100 100%
0% 0
Social Media Marketing
0 0%
100% 100

Questions and Answers

As answered by people managing Toucan Toco and Brand24.

What makes your product unique?

Brand24's answer:

Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.

Why should a person choose your product over its competitors?

Brand24's answer:

Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.

How would you describe your primary audience?

Brand24's answer:

Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.

What's the story behind your product?

Brand24's answer:

Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.

Who are some of the biggest customers of your product?

Brand24's answer:

4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Toucan Toco and Brand24

Toucan Toco Reviews

5 Metabase Alternatives You Don't Need a PhD to Use
Fully cloud-based, the platform was designed with one goal in mind: reduce the complexity of bringing insights from data to business users. From data connections to the distribution of insights anywhere they're needed, Toucan makes it easy and, as a result, sees the highest user adoption in the industry (80+%).

Brand24 Reviews

Tekpon Announces the Top Social Media Management Tools for Businesses
Brand24 is a free online monitoring solution used by thousands of brands to identify and analyze social media mentions and online conversations related to their brands, competitors, and products. This powerful tool provides brands with an excellent, easy-to-use, and affordable solution to monitor crucial online conversations. With Brand24, brands can manage their online...
Awario alternatives: Brand24
Brand24 monitors more sources, serves more purposes, it offers more analysis and reporting features. It has great reviews and definitely a long-standing reputation. Brand24’s design is user-friendly and all of that for just a couple of dollars higher price. That’s why, if you are looking for Awario alternatives, you can check Brand24 out without hesitation.
Source: brand24.com
Best Customer Analytics Tools and Software in 2021
Next is Brand24, an online reputation management tool that lets you monitor your business online in real-time. Track your brand across social media, blogs, news, podcasts, forums, videos, and more, and keep an eye out on everything that’s happening around your brand. Brand24 helps users understand their customers better by giving them insights into what they are talking about.
Source: blog.bit.ai
10 Affordable News Monitoring Tools to Keep You in the Know
Good food, road cycling and outdoor adventures are just some of the things that excite me in life. There's also Brand24, digital marketing and advertising -- some day I'd love to try the last one. Loving English language and literature since a kid.
Source: brand24.com
22 PR Tools for Monitoring & Managing Media Relations in 2020
Brand24 lets you track social mentions and sentiment online to better understand how a brand is being talked about and perceived online. You can share alerts with other team members for one-on-one follow-ups, and the tool allows you to monitor the sentiment and mentions of competitors for a more realistic view of how the brand matches up.

What are some alternatives?

When comparing Toucan Toco and Brand24, you can also consider the following products

Phocas - Data analytics software for businesses in wholesale distribution, manufacturing, and retail.

mention - Media monitoring made easy with Mention. Create alerts on your name, brand, competitors and be informed in real-time of any mention on the web and social networks

DevicePilot - DevicePilot is a universal cloud-based software service allowing you to easily locate, monitor and manage your connected devices at scale.

SproutSocial - Sprout Social is a social media management tool created to help businesses find new customers & grow their social media presence. Try it for free.

Qrvey - Embedded Analytics built exclusively for SaaS applications.

BrandWatch - The best social monitoring tool