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Tercept Unified Analytics VS Optimizely Data Platform

Compare Tercept Unified Analytics VS Optimizely Data Platform and see what are their differences

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Tercept Unified Analytics logo Tercept Unified Analytics

Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Optimizely Data Platform logo Optimizely Data Platform

The Optimizely Data Platform is a modern CMS platform that enables you to build and nurture your digital properties, your customers, and your content with agile velocity.
  • Tercept Unified Analytics Landing page
    Landing page //
    2021-11-21
  • Optimizely Data Platform Landing page
    Landing page //
    2023-10-17

Category Popularity

0-100% (relative to Tercept Unified Analytics and Optimizely Data Platform)

Tercept Unified Analytics

Optimizely Data Platform

Data Dashboard
100 100%
Data Dashboard
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Business & Commerce
79 79%
Business & Commerce
21% 21
Business Intelligence
100 100%
Business Intelligence
0% 0

User comments

Share your experience with using Tercept Unified Analytics and Optimizely Data Platform. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Tercept Unified Analytics seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Tercept Unified Analytics mentions (1)

  • What do you use for automated dashboarding?
    Are you talking about marketing side or publisher side? Some of the options we have evaluated are supermetrics, funnel.io on marketing side. staq, tercept.com on publisher side. Tercept does some marketing side as well from what I understand. We went ahead with tercept. Source: about 3 years ago

Optimizely Data Platform mentions (0)

We have not tracked any mentions of Optimizely Data Platform yet. Tracking of Optimizely Data Platform recommendations started around Apr 2022.

What are some alternatives?

When comparing Tercept Unified Analytics and Optimizely Data Platform, you can also consider the following products

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Tealium AudienceStream - AudienceStream enables you to build a universal profile across all channels and take action with your systems in real time.

Latana - Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.

Blueshift - The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

dotdigital Engagement Cloud - View all of dotdigital's omnichannel marketing automation features: Email, SMS, Push Notifications, Social Ads, Live Chat, Segmentation, Marketing Automation and more

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