Software Alternatives & Reviews

SurveySparrow VS Google Marketing Platform

Compare SurveySparrow VS Google Marketing Platform and see what are their differences

SurveySparrow logo SurveySparrow

Turning surveys into conversations

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • SurveySparrow HomePage
    HomePage //
    2024-03-20

SurveySparrow lets you turn surveys into conversations. Using SurveySparrow, users can create and share engaging, mobile-first surveys using a chat-like interface.

SurveySparrow Recurring Surveys let you send surveys at regular intervals to gauge customer or employee pulse. With a wide range of sharing options, SurveySparrow allows you to share your surveys across Web, Mobile, Social, and E-mail to efficiently collect feedback from your targeted audience.

  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

SurveySparrow

$ Details
paid Free Trial $19.0 / Monthly (5000 Responses)
Platforms
Webapp iOS Android
Release Date
2017 October

SurveySparrow videos

SurveySparrow Overview

More videos:

  • Review - Create Amazing Surveys Using SurveySparrow

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to SurveySparrow and Google Marketing Platform)
Surveys
40 40%
60% 60
Forms And Surveys
35 35%
65% 65
Form Builder
27 27%
73% 73
Customer Feedback
100 100%
0% 0

Questions and Answers

As answered by people managing SurveySparrow and Google Marketing Platform.

What makes your product unique?

SurveySparrow's answer

With an array of advanced features such as one-click question additions, native app integrations, visual workflows, custom-made survey templates, conditional logic branching, and the never-ending stream of futuristic feature updates, SurveySparrow stands out as a unique and best-in-class solution in the industry.

Why should a person choose your product over its competitors?

SurveySparrow's answer

SurveySparrow makes things easy with its workflows and automation, so you can take effective actions and consistently impress your audience. SurveySparrow stands out by focusing on enhancing experiences and making things simpler. It's the best option for those who want to enhance audience engagement and improve their overall experience.

User comments

Share your experience with using SurveySparrow and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare SurveySparrow and Google Marketing Platform

SurveySparrow Reviews

27 Best Typeform Alternatives In 2022 (Free & Paid)
One of the things you’ll note about SurveySparrow is that it provides a better conversion rate than most other options (including Typeform), making it one of the very best Typeform alternatives around.
13 Best Apps Like Replika & Similar AI Chatbot Apps
Since the survey format is interactive, it is easier for the customers to give feedback. After that, you can integrate the report with third-party platforms. SurveySparrow is a paid app with a trial – so, feel free to enjoy the trial before committing to its paid plan.
10 Best Poll Everywhere Alternatives (with Free Trials + Pricing)
Poll Everywhere is a great presenter tool. But its interface feels clunky, and it’s tough to customize if you want to target specific participant groups. If these are the features you’re missing, SurveySparrow is one of the best alternatives to Poll Everywhere. What’s more, you can display poll results as a TV dashboard that gets updated in real-time.
12 Best SurveySparrow Alternatives With Pricing and Features
SurveySparrow is a feedback survey builder software that allows you to create surveys to collect customer feedback. From laggy editor to slow response time on the part of customer support, the reasons for businesses to stick with SurveySparrow are few and far between.
Source: qualaroo.com
Best Poll Apps to Look for in 2021 | Create a Poll in Seconds!
SurveySparrow is an online poll app that lets you create engaging and conversational polls at ease. What makes the poll generator stand out is its intuitive and conversational UI that promises a response rate that is 40% higher.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, SurveySparrow should be more popular than Google Marketing Platform. It has been mentiond 5 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SurveySparrow mentions (5)

  • Software used for internal tool
    Our tools till 2022 Slack for regular conversations - ConstantContact for email campaigns - Survey Sparrow for NPS surveys - Rocketlane for onboarding - Zoom for calls and training webinars - Notion for your knowledge base - Trello for project management The new tools that we have added in 2023: - ZapScale (CSP) to manage all our customer data – Luma to record all our calls/meetings - Intercom to manage... Source: 11 months ago
  • Survey platform that can send automated surveys at specific intervals (to the same email list)? i.e. a baseline, midterm, long-term measure without manually doing so?
    SurveySparrow. You can set the day and time, and share to your email list on a weekly, monthly or yearly basis. You'll only need to configure the survey initially. Hope this helps :). Source: almost 2 years ago
  • Any preferences on feedback/surveying tools?
    SurveySparrow: The UI feels like it was built with TypeForm and they claim to have a more "conversational" style to surveys. The feedback chatbot seems really interesting even though I have yet to actually demo it. Pricier than SurveyMonkey but feels like it has more robust data collection capabilities for savvy users. Source: almost 2 years ago
  • Introduce your business in one sentence.
    Collect, share, analyze and act on feedback to create better experiences everywhere. surveysparrow.com. Source: almost 2 years ago
  • The best platform to use for conducting online surveys
    We assume you need an advanced survey platform to perform qualitative research. SurveySparrow enables you to build online surveys with much ease. Features include a dashboard with rich insights into respondent data, scheduled NPS surveys, white-labeled surveys, custom themes, and CSS, track and monitor customer touchpoints, and a lot more. Source: almost 3 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing SurveySparrow and Google Marketing Platform, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Google Forms - Simple web forms from Google.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Jotform - Free Online Form Builder & Form Creator

Qualtrics Core XM - From customer insights to market segmentation to concept testing, Qualtrics CoreXM is the single solution for all of your experience data.