Software Alternatives, Accelerators & Startups

Supermetrics VS Tailwind CSS

Compare Supermetrics VS Tailwind CSS and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Tailwind CSS logo Tailwind CSS

A utility-first CSS framework for rapidly building custom user interfaces.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Tailwind CSS Landing page
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    2023-05-13

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Tailwind CSS features and specs

  • Utility-First Approach
    Tailwind CSS uses a utility-first approach, promoting the use of small, reusable utility classes to style elements directly in your markup. This can lead to more readable and maintainable HTML.
  • Customization
    The framework is highly customizable. You can easily configure its default theme, add your extensions, and create custom utilities. Tailwind’s config file allows for deep customization of all aspects of the framework.
  • Consistent Design
    Using utility classes ensures design consistency because the same classes will apply the same styles globally.
  • Responsive Design
    Tailwind CSS has excellent built-in support for responsive design. You can easily apply different styles for different screen sizes using responsive utility variants.
  • Performance
    Tailwind purges unused CSS in production, resulting in smaller final output files and improved performance.
  • Integrates Well with Frameworks
    Tailwind CSS integrates smoothly with modern JavaScript frameworks like React, Vue, and Angular.
  • JIT Compiler
    The Just-in-Time (JIT) mode in Tailwind CSS generates styles on-demand, reducing the development build sizes and speeding up the development process.

Possible disadvantages of Tailwind CSS

  • Steep Learning Curve
    For developers coming from traditional CSS or other CSS frameworks, getting used to Tailwind's utility-first approach may take some time.
  • HTML Congestion
    Due to the utility-first approach, HTML files can get filled with numerous utility classes, making it look cluttered and harder to read.
  • Initial Setup
    Setting up Tailwind CSS initially can be complex, especially for beginners. Configuration settings and integrations with build tools can be confusing.
  • Verbosity
    Some developers find the inline utility classes verbose, particularly when complex styles are required, which can lead to bloated template files.
  • Limited Abstractions
    Tailwind doesn't provide higher-level abstractions such as components out of the box, like other frameworks (e.g., Bootstrap) do. Developers need to build and maintain these abstractions themselves.
  • Dependency Tailoring
    While Tailwind aims to be minimalistic, it may enforce some dependencies or build tool integrations that could be unnecessary for very simple projects.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Supermetrics videos

Supermetrics Overview

Tailwind CSS videos

Why I Don't Like Tailwind CSS

More videos:

  • Review - Vanilla CSS vs Bootstrap vs Tailwind CSS - Which one should you choose?
  • Review - Get Started with Tailwind CSS in 15 Minutes

Category Popularity

0-100% (relative to Supermetrics and Tailwind CSS)
Marketing Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Design Tools
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Tailwind CSS.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Tailwind CSS. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Tailwind CSS

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Tailwind CSS Reviews

  1. Awesome framework

    I use it in all my current projects. It's easy to start and very customisable. Love it so much! I improved the speed of development 2x times by using Tailwind.


22 Best Bootstrap Alternatives & What Each Is Best For
Tailwind CSS comes with features such as responsive design, customizability, hover, focus, and active states out of the box. These enable developers to build sophisticated, interactive interfaces with ease. When it comes to integrations, Tailwind CSS can be integrated with popular front-end frameworks like React, Vue, and Angular, enhancing its utility across different...
Source: thectoclub.com
15 Top Bootstrap Alternatives For Frontend Developers in 2024
If you want to learn the valuable skill of Tailwind CSS, we highly recommend taking the "Tailwind CSS From Scratch" course by Brad Traversy on Udemy. In this introductory course, you will build great-looking layouts quickly and efficiently using Tailwind CSS utility classes.
Source: coursesity.com
10 Best Free React UI Libraries in 2023
TailwindCSS is a utility-first CSS framework designed to build modern and beautiful websites in no time. Here, utility class names define what to do. Each utility class comes with pre-defined CSS properties.
11 Best Material UI Alternatives
Tailwind CSS promotes a modular approach to styling, where devs can combine classes to create unique and responsive designs. It offers utilities for layout, typography, colors, spacing, and more, allowing developers to create consistent and visually appealing interfaces with minimal effort.
Source: www.uxpin.com
Top 10 Best CSS Frameworks for Front-End Developers in 2022
Tailwind enables faster development of the front-end. Instead of a default theme or built-in UI components, you’d get pre-designed widget menus and utility classes to build your website. Tailwind has modular components, and if you make changes in one place, other parts of your code won’t get impacted. Tailwind requires the least amount of learning and is easy to use. You can...
Source: hackr.io

Social recommendations and mentions

Based on our record, Tailwind CSS seems to be a lot more popular than Supermetrics. While we know about 1015 links to Tailwind CSS, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Tailwind CSS mentions (1015)

  • How to add markdown to a Next.js project
    This article assumes the reader is a developer that knows their way around Markdown, TypeScript, React.js, and [Next.js] https://nextjs.org/). Familiarity with Tailwind-css would also be useful. - Source: dev.to / 6 days ago
  • SonicScan - A Music Fingerprinting and Identification App
    Then I learned Tauri and used my favourite frontend framework SolidJS with TailwindCSS and DaisyUI to build the UI with MotionOne to add animations and Tauri to build the desktop/web/android/ios app. - Source: dev.to / 7 days ago
  • Top 5 Free React UI Libraries to Use in 2025
    Shadcn/ui contains a set of beautifully designed and accessible components, and it works seamlessly with major React frameworks. It’s open-source and has amassed 85.5k (and counting) GitHub stars. It’s built on the shoulders of giants — Radix UI and Tailwind CSS, making it one of the best to work with. Unlike many other UI libraries, the components are not just installed as npm modules, they’re downloaded into... - Source: dev.to / 29 days ago
  • Tailwind vs Linaria: Performance Investigation
    We're going to investigate the difference in performance between Tailwind and Linaria. Tailwind, you already know. And Linaria has been getting quite a lot of traction since styled components went into maintenance mode recently. We'll cover why Linaria is a good choice for this comparison a bit further. - Source: dev.to / about 1 month ago
  • How to Integrate Tailwind with 11ty – With Code Examples
    It is a well-known fact that Tailwind CSS is a utility-first CSS framework. It lets you style elements directly within your HTML, thanks to pre-defined classes. Unlike other CSS frameworks that offer pre-built components, Tailwind offers these low-level utility classes that let you create your own design system. Thus, this makes crafting unique responsive designs effortless as there is not much to do with custom CSS. - Source: dev.to / about 1 month ago
View more

What are some alternatives?

When comparing Supermetrics and Tailwind CSS, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Bootstrap - Simple and flexible HTML, CSS, and JS for popular UI components and interactions

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Bulma - Bulma is an open source CSS framework based on Flexbox and built with Sass. It's 100% responsive, fully modular, and available for free.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

React - A JavaScript library for building user interfaces