Software Alternatives, Accelerators & Startups

Supermetrics VS RStudio

Compare Supermetrics VS RStudio and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

RStudio logo RStudio

RStudio™ is a new integrated development environment (IDE) for R.
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • RStudio Landing page
    Landing page //
    2023-06-19

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

RStudio features and specs

  • User-Friendly Interface
    RStudio offers a highly intuitive graphical user interface that makes it easier for both beginners and experienced users to write, debug, and execute R code.
  • Integrated Development Environment
    RStudio is a comprehensive Integrated Development Environment (IDE) for R that includes a console, syntax-highlighting editor, and tools for plotting, history, debugging, and workspace management.
  • Extensive Support for Packages
    RStudio provides seamless integration with CRAN, Bioconductor, and GitHub, making it easy to install and manage a wide array of R packages for various types of analyses.
  • RMarkdown Support
    RStudio supports RMarkdown, allowing users to create dynamic documents, reports, presentations, and dashboards that include R code and outputs.
  • Cross-Platform Compatibility
    RStudio is compatible with multiple operating systems, including Windows, MacOS, and Linux, allowing users to work in their preferred environment.
  • Community and Support
    RStudio has a strong user community and extensive online resources, including forums, tutorials, and documentation, providing ample support for users.
  • Version Control Integration
    RStudio integrates with version control systems like Git, enabling users to manage their code revisions and collaborate more effectively on projects.

Possible disadvantages of RStudio

  • Resource Intensive
    RStudio can be resource-intensive, particularly for large projects or extensive data analyses, potentially slowing down performance on less powerful machines.
  • Limited Support for Non-R Languages
    While RStudio is excellent for R programming, its support for other programming languages like Python is not as robust, which may limit its utility for polyglot projects.
  • Learning Curve
    Despite its user-friendly interface, RStudio can have a steep learning curve for complete beginners who are not yet familiar with R or programming in general.
  • Occasional Crashes
    Users have reported occasional instability and crashes, especially when handling very large datasets or running complex scripts.
  • Professional Licensing Costs
    While the open-source version of RStudio is free, the Professional or Server editions come with licensing costs, which can be a barrier for small organizations or individual users.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Analysis of RStudio

Overall verdict

  • Yes, RStudio is considered a good IDE for R programming, especially for data analysis and statistical computing tasks. It is widely used in academia, research, and industry thanks to its comprehensive features and supportive community.

Why this product is good

  • RStudio is a popular integrated development environment (IDE) for R, a programming language used for statistical computing and graphics. It is praised for its user-friendly interface, robust set of tools for data analysis, and integration with version control systems. RStudio supports reproducible research through features like R Markdown, and it has extensive support for package development. Additionally, it offers integration with popular data science packages, making it a powerful tool for data analysis and visualization.

Recommended for

  • Data scientists
  • Statisticians
  • Researchers
  • Academics
  • Students learning R programming
  • Professionals dealing with data analysis and visualization tasks

Supermetrics videos

Supermetrics Overview

RStudio videos

Getting Started with R & RStudio - Introduction and Review of Basic Concepts for Beginners

More videos:

  • Review - Getting started with R and RStudio
  • Tutorial - RStudio Tutorial For Beginners | RStudio Installation | R Tutorial | R Training | Edureka

Category Popularity

0-100% (relative to Supermetrics and RStudio)
Marketing Analytics
100 100%
0% 0
Technical Computing
0 0%
100% 100
Analytics
100 100%
0% 0
Text Editors
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and RStudio.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and RStudio. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and RStudio

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

RStudio Reviews

25 Best Statistical Analysis Software
Comprehensive data visualization tools: RStudio supports a wide range of data visualization packages, enabling users to create stunning and informative graphics.
Top 10 Free Paid Photo Recovery Softwares in 2022
R-Studio is an excellent recovery software that is commonly used to recover files deleted by viruses and malware. The best thing about this tool is that the files are restored to their original versions before they are destroyed, which is a lifesaver for many people. If this photo has been destroyed and no longer works for perfect photos. For deleted and damaged photos,...

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than RStudio. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

RStudio mentions (5)

  • Basic Data Visualisation Using ggplot2
    First, you will need to have R and RStudio installed on your computer. If you don't have these already, you can download them from the official website RStudio. - Source: dev.to / over 2 years ago
  • Thoughts on Posit / Quarto / Distill
    For now I'm still referencing https://yihui.org/knitr/, but just yesterday I wasn't sure which term to use to search for knitr options. I ended up landing on Yihui's site but also looking at Distill documentation on rstudio.com (not posit.co, because obviously they didn't get posit.com) in another tab. Will the the clever knitting references become deprecated as the product is rethemed with distilling references... Source: over 2 years ago
  • Ask HN: Who is hiring? (October 2021)
    RStudio | Multiple Roles | Remote | Full-time | https://rstudio.com RStudio is a Public Benefit Corporation that makes software for data scientists. Our core offering is an open source data science toolchain, and we aim to make it available to everyone, regardless of their economic means. We've also been fully remote for many years. I have the first role below open for Go development, but there are plenty of... - Source: Hacker News / over 3 years ago
  • You call it I code it - tell me how your ideal crypto trading bot would work and I may code it and share with the community
    # A Sample Bot for Ethereum written in R programming language # (www.r-project.org). Code can be deployed in Rstudio (https://rstudio.com/) #________ # Purpose: check the current ETH-USD price and if it's within a set range, buy # or sell accordingly #________ # Set Variables---- Target.eth.price.usd <- 1800 #Set target ETH price in USD Target.usd.plus_minus <- 5 #Sets a range of $ETH +/- (i.e.... Source: about 4 years ago
  • [OC] I stopped smoking in September 2020 and started doing push ups
    I tracked my push ups via the KeepTrack App for Android and made the visualization with RStudio, here is the code I wrote for the data. Source: about 4 years ago

What are some alternatives?

When comparing Supermetrics and RStudio, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Sublime Text - Sublime Text is a sophisticated text editor for code, html and prose - any kind of text file. You'll love the slick user interface and extraordinary features. Fully customizable with macros, and syntax highlighting for most major languages.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Microsoft Visual Studio - Microsoft Visual Studio is an integrated development environment (IDE) from Microsoft.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

VS Code - Build and debug modern web and cloud applications, by Microsoft