Software Alternatives, Accelerators & Startups

Supermetrics VS Notion

Compare Supermetrics VS Notion and see what are their differences

Note: These products don't have any matching categories. If you think this is a mistake, please edit the details of one of the products and suggest appropriate categories.

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Notion logo Notion

All-in-one workspace. One tool for your whole team. Write, plan, and get organized.
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Notion Landing page
    Landing page //
    2023-09-12

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Notion features and specs

  • All-in-One Workspace
    Notion combines note-taking, task management, databases, calendars, and collaboration features in a single platform, reducing the need for multiple tools.
  • Highly Customizable
    Users can tailor Notion to fit their specific workflow with customizable templates, pages, and databases, making it versatile for various use cases.
  • Collaboration Features
    Notion offers seamless collaboration with real-time editing, comments, mentions, and shared workspaces, enhancing teamwork and productivity.
  • Cross-Platform Availability
    Notion is available on multiple platforms, including web, desktop, and mobile, providing flexibility and accessibility from anywhere.
  • Integration Capability
    Notion supports integrations with various third-party applications like Google Drive, Slack, and Trello, allowing for a more interconnected workflow.

Possible disadvantages of Notion

  • Learning Curve
    Due to its extensive features and customization options, new users might find Notion challenging to learn and navigate initially.
  • Performance Issues
    Some users report that Notion can become slow or experience lag, especially with large databases and complex pages.
  • Offline Limitations
    While Notion offers some offline capabilities, its functionality is significantly reduced without an internet connection, which can be inconvenient for some users.
  • Pricing for Teams
    Though Notion offers a free version, its premium plans can be expensive for larger teams, which may be a constraint for startups or small businesses.
  • Privacy Concerns
    As with any cloud-based service, there are potential privacy and data security concerns, especially for users handling sensitive information.

Supermetrics videos

Supermetrics Overview

Notion videos

The Most Powerful Productivity App I Use - Notion

More videos:

  • Review - I switched to Notion for a week... Here's what happened!
  • Review - Notion is Truly an All-in-One Productivity Tool (App Review)

Category Popularity

0-100% (relative to Supermetrics and Notion)
Marketing Analytics
100 100%
0% 0
Productivity
0 0%
100% 100
Analytics
100 100%
0% 0
Project Management
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Notion.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Notion. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Notion

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Notion Reviews

  1. jk22
    · consultant at GFI ·
    Notion has helped in documenting our business

    It's been very very helpful to streamline different people on our team, especially remote workers to help them understand what's going on in our business without 100s of meetings.

    👍 Pros:    Ui is very attractive|Easy to use|Great for collaboration|Good customer service|Free to use
    👎 Cons:    Steep learning curve
  2. Ramesh Kumar
    · Product Manager at Aerial ·
    Extremely helpful- made life easier

    My remote-first start-up has eliminated more than 200+ hours of meetings and 1000s of mismanaged documents because our entire communication happens through Notion.

    👍 Pros:    Clean ui|File sharing|Modular
    👎 Cons:    Learning curve
  3. Boyd Richardson
    · Writer at SE ·

    As someone who's always on the lookout for the perfect productivity app, I was excited to try out Notion. It promises to be an all-in-one tool for everything from note-taking to project management to personal wikis.

    From the moment you open Notion, you can tell that it's different from other productivity apps. The interface is sleek and modern, and it's easy to navigate. The app is divided into pages, which can be customized with different templates to fit your needs. You can create to-do lists, databases, wikis, calendars, and more.

    One of the things I love about Notion is the ability to create relationships between pages. For example, you can create a database of your favorite books and then link to a page with your book reviews. Or you can create a to-do list and link to a page with notes about the task. This feature makes it easy to keep all of your information in one place and to connect related items.

    🏁 Competitors: Microsoft Loop
    👍 Pros:    Highly customizable|All in one|Collaboration|Cross platform
    👎 Cons:    Steep learning curve

Top 10 Notion Alternatives for 2025 and Why Teams Are Choosing Ledger
If you're looking for a Notion alternative that supports real, scalable teamwork, you're not alone. Whether you’ve outgrown Notion or are just exploring more robust, team-friendly platforms, here’s a breakdown of the top 10 alternatives in 2025—and why Ledger is becoming the go-to choice for modern teams.
How Tight-Knit Teams Get More Done with Innovative Project Management Tools
Notion: More than a task manager, it acts as a knowledge base. You can store guidelines, references, wikis, and to-do lists all under one roof.
Source: medium.com
11 Popular Knowledge Management Tools to Consider in 2025 
Notion AI (Optional Add-on) – $8 per user/month (billed annually). Available for all plans (including the free plan)
Source: knowmax.ai
11 Best Google Keeps Alternatives for 2024
Unlike other note-taking apps, Notion stands out for its endless customization. It’s like an all-in-one workspace structured by pages and blocks.
Source: upbase.io
20 Obsidian Alternatives: Top Note-Taking Tools to Consider
Notion is a popular alternative to Obsidian for its simplicity, minimalistic interface, and large community. On top of note-taking, you can use Notion as a task management tool to create simple to-dos or build a personal knowledge base. You can also embed links, images, videos, code snippets, etc. Notion also has bi-directional functionalities enabling you to interconnect...
Source: clickup.com

Social recommendations and mentions

Based on our record, Notion seems to be a lot more popular than Supermetrics. While we know about 441 links to Notion, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Notion mentions (441)

  • Cool SHIT you can do with docker
    Two of the most popular open source note taking app are affine (basically notion but open source) and obsidian (which stores notes in markdown). - Source: dev.to / 6 months ago
  • Ask HN: Who is hiring? (October 2024)
    Notion | https://notion.so | Android Engineer | SF | hybrid (in office 2x a week) | Full time
      Level: Mid/Mid+ (4-6yrs experience).
    - Source: Hacker News / 7 months ago
  • Karyam: Simples everyday writing app
    Advanced Notion and Google Doc writing editor. - Source: dev.to / 11 months ago
  • My blog post workflow
    I manage my non-work and work-adjacent tasks in Notion. Whenever I have an idea, regardless of how big or small or silly or achievable it is, I'll add it to Notion, and use labels to categorise it by type of output (e.g. blog, silly project, website update). Today I wanted to write a short post for my site. I clicked on the filtered blog post view, and selected this one (because I hoped it would be a quick one!). - Source: dev.to / about 1 year ago
  • 6 AI tools that feels illegal to know🤖
    Notion.so redefines workspaces. With its intelligent organization and collaboration features, it's more than a productivity tool—it's a digital haven. Discover the art of streamlined and efficient teamwork. - Source: dev.to / over 1 year ago
View more

What are some alternatives?

When comparing Supermetrics and Notion, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Trello - Infinitely flexible. Incredibly easy to use. Great mobile apps. It's free. Trello keeps track of everything, from the big picture to the minute details.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Asana - Asana project management is an effort to re-imagine how we work together, through modern productivity software. Fast and versatile, Asana helps individuals and groups get more done.

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!

Evernote - Bring your life's work together in one digital workspace. Evernote is the place to collect inspirational ideas, write meaningful words, and move your important projects forward.