Software Alternatives, Accelerators & Startups

Supermetrics VS Next.js

Compare Supermetrics VS Next.js and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Next.js logo Next.js

A small framework for server-rendered universal JavaScript apps
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Next.js Landing page
    Landing page //
    2023-06-19

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Next.js features and specs

  • Server-Side Rendering (SSR)
    Next.js supports SSR, allowing pages to be rendered on the server-side before being sent to the client. This results in improved SEO and faster initial page loads.
  • Static Site Generation (SSG)
    Enables pre-rendering pages at build time, which can further improve performance and scalability while allowing for dynamic generation when needed.
  • API Routes
    Next.js allows you to build API endpoints directly in the application, simplifying the process of creating back-end services and endpoints.
  • File-Based Routing
    Offers a simple file-based routing mechanism where the file structure maps directly to the app’s routes, making it easier to manage and understand.
  • Automatic Code Splitting
    Automatically splits code at the page level, reducing the initial load time and improving performance by only loading necessary JavaScript.
  • TypeScript Support
    Built-in support for TypeScript, allowing developers to use static type checking and other TypeScript features easily.
  • Developer Experience
    Provides a great developer experience with features like fast refresh, hot reloading, and detailed error reporting.
  • Rich Ecosystem
    Benefiting from the rich ecosystem of the React community and integrating well with other libraries and tools.
  • Internationalization
    Built-in support for internationalization helps developers build multilingual applications with ease.
  • Community and Support
    Strong community and extensive documentation provide ample support and resources for new and experienced developers alike.

Possible disadvantages of Next.js

  • Learning Curve
    The robust feature set of Next.js can present a steep learning curve for developers who are new to React or server-side rendering concepts.
  • Configuration Overhead
    Although Next.js aims for simplicity, complex projects may still require significant configuration and customization.
  • Performance Overhead
    SSR can introduce additional server load and latency compared to static site generators, especially under high traffic conditions.
  • Deployment Complexity
    Deploying Next.js applications that leverage SSR or API routes may be more complex and could require more sophisticated server infrastructure.
  • Vendor Lock-In
    If heavily relying on Next.js-specific features, moving away from the framework to another solution could require significant refactoring.
  • Bundle Size
    Without careful optimization, client-side bundle sizes can become large, negatively affecting the application’s performance.
  • Build Times
    For large applications, build times can be significant, impacting the development cycle and deployment times.
  • Dependencies
    Next.js introduces its own set of dependencies and tooling, which might complicate version management and compatibility with other tools.

Supermetrics videos

Supermetrics Overview

Next.js videos

Next.js: The React Framework - JS Monthly - July 2019

More videos:

  • Review - Gatsby vs Next.js: Which does SSG Better?

Category Popularity

0-100% (relative to Supermetrics and Next.js)
Marketing Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Web Frameworks
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Next.js.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Next.js. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Next.js

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Next.js Reviews

Top 10 Next.js Alternatives You Can Try
Next.js is a well-known platform most of you utilize to build a responsive website. However, if you are annoyed by its limited features, consider Next.js alternatives because flexibility and faster loading speed are always the top concerns of every developer. For this reason, you might need to read this article to explore the top 10 Nextjs Alternatives for the exciting world...
20 Next.js Alternatives Worth Considering
When it comes to building modern web applications, finding the right framework can be a game-changer. Next.js is often a top choice, but there are several Next.js alternatives worth considering.
10 Best Next.js Alternatives to Consider Today
For those who have been accustomed to the benefits of React Next.js, keeping an eye on the latest version is crucial. Next.js's continuous improvement and updates in Next.js enhance its capabilities, ensuring developers can access cutting-edge features and optimizations. Whether starting a new project or maintaining an existing Next.js website, staying informed about the...
9 Best JavaScript Frameworks to Use in 2023
Next.js uses JavaScript and React components to create the UI. Next.js is influenced by React Router, Webpack, Node ecosystem, and community libraries. The feature that sets Next.js apart from other frameworks is its ability to automatically generate pages based on the file system structure of the project. For example, if there is a _posts folder in the root directory,...
Source: ninetailed.io
JavaScript: What Are The Most Used Frameworks For This Language?
Some of its top features include server-side rendering, automatic code splitting, client-side routing, built-in CSS support, static site generation and API routes. Overall, Next.JS is a powerful and flexible framework that provides developers with a simple and intuitive way to build complex React applications with ease. It is widely used in the React community and has a...
Source: www.bocasay.com

Social recommendations and mentions

Based on our record, Next.js seems to be a lot more popular than Supermetrics. While we know about 1071 links to Next.js, we've tracked only 8 mentions of Supermetrics. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

Next.js mentions (1071)

  • Angular: Beyond the fog #1
    My only true recommendation would be to prefer React for mobile or SSR applications, as community projects (Expo for mobile and Next.js for SSR) are more mature and easier to set up. - Source: dev.to / 6 days ago
  • Generate Git action CI/CD pipeline using Amazon Q CLI
    This is a Next.js project bootstrapped with create-next-app. - Source: dev.to / 7 days ago
  • Build an Inventory Management System Using MongoDB Atlas
    We will walk you through the process of configuring and using MongoDB Atlas as your back end for your Next.js app, a powerful framework for building modern web applications with React. - Source: dev.to / about 1 month ago
  • What I learned building my first AI Agent – Part 1
    After refining the user interface and doing some tests, I had a minimal functional AI agent capable of answering questions about Figma features . Since I was using Next.js, I decided to host my app on Vercel, since it was the platform that provided me the easiest and most intuitive way to do it. I was very happy with the result, even though the application was simple, in just a few days I managed to learn about... - Source: dev.to / 13 days ago
  • We Fell Out of Love with Next.js and Back in Love with Ruby on Rails
    3. Load personalized data (json) But usually step 1 and 2 are served from a cdn, so very fast. On subsequent requests, 1 and 2 are usually served from the browser cache, so extremely fast. SSR is usually not faster. Most often slower. You can check yourself in your browser dev tools (network tab): https://www.solidjs.com/ vs. https://nextjs.org/ So much complexity and effort in the nextjs app, but so much slower. - Source: Hacker News / 15 days ago
View more

What are some alternatives?

When comparing Supermetrics and Next.js, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Vercel - Vercel is the platform for frontend developers, providing the speed and reliability innovators need to create at the moment of inspiration.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

React - A JavaScript library for building user interfaces

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Nuxt.js - Nuxt.js presets all the configuration needed to make your development of a Vue.js application enjoyable. It's a perfect static site generator.