Software Alternatives, Accelerators & Startups

Supermetrics VS Google Cloud PostgreSQL

Compare Supermetrics VS Google Cloud PostgreSQL and see what are their differences

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Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Google Cloud PostgreSQL logo Google Cloud PostgreSQL

Fully-managed database service
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21
  • Supermetrics
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    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Google Cloud PostgreSQL Landing page
    Landing page //
    2023-09-29

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Google Cloud PostgreSQL features and specs

  • Scalability
    Google Cloud PostgreSQL offers easy scalability for growing databases, allowing you to adjust resources like CPU and RAM without significant downtime.
  • Managed Service
    As a fully managed service, it reduces the overhead of database maintenance tasks such as backups, patching, and updates, allowing developers to focus on application development.
  • High Availability
    It provides high availability configurations with automated failover to ensure that your database is reliable and your application remains uninterrupted.
  • Security
    Offers strong security measures, including encryption at rest and in transit, and integration with Google Cloud's Identity and Access Management (IAM).
  • Integration
    Seamlessly integrates with other Google Cloud services, making it easier to build comprehensive cloud solutions.

Possible disadvantages of Google Cloud PostgreSQL

  • Cost
    The cost can become high compared to other options, especially if your database requirements grow significantly, leading to increased resource allocation.
  • Limited Customization
    Being a managed service, there may be limited ability to customize certain configurations compared to self-hosted PostgreSQL solutions.
  • Vendor Lock-in
    Using Google Cloud services can lead to dependency on their ecosystem, making it challenging to migrate to another platform or cloud provider in the future.
  • Latency
    While Google Cloud provides robust infrastructure, network latency can still be an issue, especially if the service is being accessed from geographically distant regions.
  • Complexity
    Navigating and configuring the myriad of available options in Google Cloud can be complex and requires a certain level of expertise, which might be burdensome for newcomers.

Supermetrics videos

Supermetrics Overview

Google Cloud PostgreSQL videos

No Google Cloud PostgreSQL videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Supermetrics and Google Cloud PostgreSQL)
Marketing Analytics
100 100%
0% 0
Developer Tools
0 0%
100% 100
Analytics
100 100%
0% 0
Databases
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Google Cloud PostgreSQL.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Google Cloud PostgreSQL

Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Google Cloud PostgreSQL Reviews

We have no reviews of Google Cloud PostgreSQL yet.
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Social recommendations and mentions

Supermetrics might be a bit more popular than Google Cloud PostgreSQL. We know about 8 links to it since March 2021 and only 7 links to Google Cloud PostgreSQL. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
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Google Cloud PostgreSQL mentions (7)

  • Kubernetes and Container Portability: Navigating Multi-Cloud Flexibility
    Google Cloud SQL for MySQL (for managed MySQL) or Google Cloud SQL for PostgreSQL (for managed PostgreSQL). - Source: dev.to / about 1 month ago
  • Top 8 Managed Postgres Providers
    This is Google's managed service for databases that makes it easier to set up, maintain, and manage PostgreSQL databases on Google Cloud. - Source: dev.to / 9 months ago
  • Questions about 'databaseing' on the Cloud
    For a small database you don't need Snowflake. You need Postgres or MySQL. Power BI for visualizing data seems fine. For entering data you can use Airforms. Source: almost 2 years ago
  • Distributed Managed PostgreSQL Database Alternatives in the Cloud
    PostgreSQL is an open-source relational database, used by many companies, and is very common among cloud applications, where companies prefer an open-source solution, supported by a strong community, as an alternative to commercial database engines. The simplest way to run the PostgreSQL engine in the cloud is to choose one of the managed database services, such as Amazon RDS for PostgreSQL or Google Cloud SQL... - Source: dev.to / about 2 years ago
  • Get data from Cloud SQL with Python
    For the database, I used Cloud SQL, which is a managed database service from Google Cloud Platform (GCP). This GCP product provides a cloud-based alternative to MySQL, PostgreSQL and SQL Server databases. The great advantage of Cloud SQL is that it is a managed service, that is, you do not have to worry about some tasks related to the infrastructure where the database will run, tasks such as backups, maintenance... - Source: dev.to / almost 3 years ago
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What are some alternatives?

When comparing Supermetrics and Google Cloud PostgreSQL, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Supabase - An open source Firebase alternative

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Firebase - Firebase is a cloud service designed to power real-time, collaborative applications for mobile and web.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

pREST - A fully RESTful API from any existing PostgreSQL database written in Go