Software Alternatives, Accelerators & Startups

Supermetrics VS Azure Synapse Analytics

Compare Supermetrics VS Azure Synapse Analytics and see what are their differences

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Azure Synapse Analytics logo Azure Synapse Analytics

Get started with Azure SQL Data Warehouse for an enterprise-class SQL Server experience. Cloud data warehouses offer flexibility, scalability, and big data insights.
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

  • Azure Synapse Analytics Landing page
    Landing page //
    2023-03-23

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Azure Synapse Analytics features and specs

  • Integration
    Azure Synapse Analytics integrates with other Azure services like Azure Data Lake Storage, Power BI, and Azure Machine Learning, enabling seamless data movement and business intelligence processes.
  • Scalability
    It allows on-demand scalability, both horizontally and vertically, providing the flexibility to handle workloads of any size efficiently.
  • Unified Experience
    Offers a unified interface for data ingestion, preparation, management, and serving, simplifying data operations and reducing the need for multiple tools.
  • Advanced Security
    Includes robust security features like encryption, network protection, and advanced threat protection to ensure data security and compliance.
  • Serverless and Dedicated Options
    Provides both serverless and dedicated resource models, allowing businesses to optimize their costs by selecting the appropriate compute resources for their needs.

Possible disadvantages of Azure Synapse Analytics

  • Complexity
    The comprehensive range of features and tools can lead to a steep learning curve and complexity in setup and management for new users.
  • Cost Management
    Although flexibility is offered, managing and predicting costs can be challenging, especially in serverless scenarios where usage might fluctuate.
  • Resource Limitations
    Despite its scalability, there might be certain limitations in terms of data size or query complexity compared to some on-premises solutions.
  • Dependency on Internet Connectivity
    As a cloud-based solution, it requires stable and reliable internet connectivity, which may not be available in all regions or circumstances.
  • Integration Learning Curve
    While integration is a strength, mastering the integration with various Azure services and third-party tools can require substantial time and effort.

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

Supermetrics videos

Supermetrics Overview

Azure Synapse Analytics videos

Azure Synapse Analytics - Next-gen Azure SQL Data Warehouse

More videos:

  • Review - Is Azure SQL Data Warehouse the Right SQL Platform for You?

Category Popularity

0-100% (relative to Supermetrics and Azure Synapse Analytics)
Marketing Analytics
100 100%
0% 0
Office & Productivity
0 0%
100% 100
Analytics
100 100%
0% 0
Development
0 0%
100% 100

Questions and Answers

As answered by people managing Supermetrics and Azure Synapse Analytics.

What makes your product unique?

Supermetrics's answer

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

Share your experience with using Supermetrics and Azure Synapse Analytics. For example, how are they different and which one is better?
Log in or Post with

Reviews

These are some of the external sources and on-site user reviews we've used to compare Supermetrics and Azure Synapse Analytics

Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Azure Synapse Analytics Reviews

Data Warehouse Tools
Azure Synapse Analytics (formerly Azure Data Warehouse) is a cloud-native data warehouse integrated with other Azure services. It unifies data warehousing and big data analytics for comprehensive insights, offering visually interactive tools for user-friendly data exploration.
Source: peliqan.io
Top 6 Cloud Data Warehouses in 2023
Azure Synapse analytics is scalable for large data tables based on its distributed computing. It relies on the MPP (mentioned in the beginning, revisit if you did not grasp it) to quickly run high volumes of complex queries across multiple nodes. With Synapse, there’s an extra emphasis on security and privacy.
Source: geekflare.com
Top 5 BigQuery Alternatives: A Challenge of Complexity
Azure SQL Data Warehouse, now subsumed by Azure Synapse Analytics, brings together the worlds of big data analytics and enterprise data warehousing. Over the years, Azure has made a name for enabling the seamless transfer of data between on-premise and cloud ecosystems.
Source: blog.panoply.io

Social recommendations and mentions

Based on our record, Supermetrics should be more popular than Azure Synapse Analytics. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / about 4 years ago
View more

Azure Synapse Analytics mentions (4)

  • DbVisualizer 24.2: A Complete Review
    Azure Synapse Analytics: DbVisualizer now has extended support for dedicated and serverless SQL pools in Azure Synapse Analytics. That includes support for database-scoped credentials, external file formats and data sources, and external tables. For more information, see the Azure Synapse Dedicated and Azure Synapse Serverless pages on the official site. - Source: dev.to / 9 months ago
  • Deploying a Data Warehouse with Pulumi and Amazon Redshift
    A data warehouse is a specialized database that's purpose built for gathering and analyzing data. Unlike general-purpose databases like MySQL or PostgreSQL, which are designed to meet the real-time performance and transactional needs of applications, a data warehouse is designed to collect and process the data produced by those applications, collectively and over time, to help you gain insight from it. Examples of... - Source: dev.to / over 2 years ago
  • [WSJ] Facebook Parent Meta Expected to Post Slowest Revenue Growth Since IPO
    You don't run into these kinds of problems with other tools, like the ones I mentioned. I've never tried the Azure ones, but my gut says they may have some scaling issues (synapse analytics looks promising but I have no experience with it). Source: about 3 years ago
  • The Difference Between Data Warehouses, Data Lakes, and Data Lakehouses.
    Popular managed cloud data warehouse solutions include Azure Synapse Analytics, Azure SQL Database, and Amazon Redshift. - Source: dev.to / about 3 years ago

What are some alternatives?

When comparing Supermetrics and Azure Synapse Analytics, you can also consider the following products

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Saturn Cloud - ML in the cloud. Loved by Data Scientists, Control for IT. Advance your business's ML capabilities through the entire experiment tracking lifecycle. Available on multiple clouds: AWS, Azure, GCP, and OCI.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Google BigQuery - A fully managed data warehouse for large-scale data analytics.

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.

Databricks Unified Analytics Platform - One platform for accelerating data-driven innovation across data engineering, data science & business analytics