Stape.io VS Google Tag Manager

Stape.io

The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

Landing page //
2023-10-31
Dashboard | Stape //
2024-02-12
Create container | Stape //
2024-02-12
Create CAPIG | Stape //
2024-02-12

Embrace server-side tracking with Stape to better grasp user actions, trust your data, speed up your website, and boost your digital marketing.

Why choose server-side tracking with Stape?

Switch to first-party cookies to keep up with third-party cookie depreciation.
Get around ad blockers for reliable data.
Enhance ad attribution and data analysis through server-to-server integration.
Control the data shared with vendors for better security.
Move to tracking with first-party data in a world without cookies.
Get richer user data for more focused marketing.

What Stape offers:

Hosting for server-side Google Tag Manager, available worldwide and in the EU.
Hosting for Meta's Conversions API Gateway.
A variety of apps, plugins, templates, and extensions.

Benefits of Stape:

Cost-effective: starting at $20 for hosting. Logs are included.
User-friendly: easy setups and clear dashboards.
Enhanced tracking with powerful integrations and templates.
Helpful support and a community to assist with server-side tracking.
Compliant with security standards: ISO 27001, HIPAA, and GDPR.

Landing page //
2021-07-29

Stape.io

Website: stape.io
Pricing URL: Official Stape.io Pricing
$ Details: freemium $20.0 / Monthly (Up to 500,000 requests/month per container)
Platforms: Web Browser Windows Google Chrome Mac OSX Linux Safari Wordpress Shopify WooCommerce Facebook Slack BigCommerce Telegram TikTok Twitter Reddit Rakuten Mixpanel GA4 Attentive Hubspot Matomo Pinterest Brevo Microsoft Ads
Release Date: 2020 September
Categories: #Security & Privacy #Analytics #API #API Tools #Ads Performance #eCommerce #Affiliate Marketing #Conversion Optimization #Data Tracking

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Google Tag Manager

Website: marketingplatform.google.com
Pricing URL: -
$ Details: -
Platforms: -
Release Date: -
Categories: #Analytics #Web Analytics #User Analytics #Mobile Analytics

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Stape.io features and specs

Servers: Yes
Hosting: Yes
Alerts & Notifications: Yes
Free Trial: Yes
Cookie Keeper: Yes
Custom GTM and GA4 Loader: Yes
Multi Domains: Yes
Anonimyzer: Yes
Logs: Yes
GEO Headers: Yes
User Agent Info: Yes
File proxy: Yes
Global CDN: Yes
Autoscaling: Yes
Own CDN: Yes
GTM Standards: Yes
Monitoring: Yes

Google Tag Manager features and specs

No features have been listed yet.

Stape.io videos

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Meta's Conversions API Gateway hosting by Stape

Google Tag Manager videos

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What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

Category Popularity

0-100% (relative to Stape.io and Google Tag Manager)

Google Tag Manager

Analytics

14 14%

Analytics

86% 86

Security & Privacy

100 100%

Security & Privacy

0% 0

Web Analytics

0 0%

Web Analytics

100% 100

API Tools

100 100%

API Tools

0% 0

Questions and Answers

As answered by people managing Stape.io and Google Tag Manager.

What makes your product unique?

Stape.io's answer

Custom Loader: enjoy enhanced tracking accuracy and better campaign attribution by extending cookie lifetimes and setting first-party cookies.
Global CDN: experience faster webpage loading times, improving both site performance and user satisfaction.
Anonymizer: safeguard user privacy and ensure GDPR compliance with data anonymization capabilities.
Cookie Keeper: maintain valuable tracking data with extended cookie lifespans, even under strict browser restrictions.
Multi-Domain Support: simplify your tracking across multiple sites or languages with easy subdomain mapping to one server container.
Autoscaling: ensure your site performs optimally at all times with resources that automatically scale to meet your needs without additional costs.
API Access: unlock custom integration possibilities, enhancing the utility and customization of your platform.
GEO Headers: enhance your event data with precise geographical information for more targeted marketing efforts.
User Agent Info Enhancement: receive detailed device and browser information for more nuanced user analysis.
Logs Access: gain valuable insights into your tracking setup for effective troubleshooting and optimization.

Why should a person choose your product over its competitors?

Stape.io's answer

Cost-effective: starting at $20 for hosting. Logs are included.
User-friendly: easy setups and clear dashboards.
Enhanced tracking with powerful integrations and templates.
Helpful support and a community to assist with server-side tracking.
Compliant with security standards: ISO 27001, HIPAA, and GDPR.

How would you describe your primary audience?

Stape.io's answer

Data-tracking experts, tech-savvy digital marketers, digital marketing agencies, and everyone who just started their server-side journey or is looking for a more efficient solution.

What's the story behind your product?

Stape.io's answer

Stape started in 2020 as hosting for server-side tagging. We wanted to implement server-side tracking on our sites and our client’s sites and found no easy way to do that without clear documentation on how to set it up. We decided to build a tool that will simplify server-side tracking. Over time, Stape has evolved into a comprehensive infrastructure offering custom scripts, tags, plugins, tones of education materials, and a supportive community, all aimed at simplifying server-side tracking.

User comments

Share your experience with using Stape.io and Google Tag Manager. For example, how are they different and which one is better?

Social recommendations and mentions

Based on our record, Stape.io should be more popular than Google Tag Manager. It has been mentiond 7 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Stape.io mentions (7)

Comprehensive conversion tracking?
Also... there's no way of me writing this without it appearing rude... I can see the data collection implemented on your site, but I'm in the UK and I haven't been asked to provide any consent for you to collect and use my data. This is something stape.io gets absolutely perfect. Source: 5 months ago
SST - Firefox enhanced tracking protection
I recently installed server side tracking (through stape.io) for one of my e-com clients and we saw a rise in "unassigned traffic" in GA4. Source: 5 months ago
Multiple Domains On 1 Server Side Container
If they cannot handle that, there are services like stape.io that make the process easier. Source: over 1 year ago
Facebook pixel help?
I will use stape.io for server site tracking. Source: over 1 year ago
Is Google Analytics still useful when every Ad blocker blocks it?
Btw, you can also set GA up with https://stape.io/ to bypass adblockers. Or your own setup. Source: over 1 year ago

Google Tag Manager mentions (3)

5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
4 Reasons Why Data Engineers Hate Google Tag Manager
For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
Graph database question?
For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

What are some alternatives?

When comparing Stape.io and Google Tag Manager, you can also consider the following products

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Taggingthe solution to the demise of third party cookies.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

GTM Server - Google Tag Manager Server-Side Tagging Made Easy. Few minutes set up, no credit card required.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

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