Software Alternatives & Reviews

Google Tag Manager VS GTM Server

Compare Google Tag Manager VS GTM Server and see what are their differences

Google Tag Manager logo Google Tag Manager

Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.

GTM Server logo GTM Server

Google Tag Manager Server-Side Tagging Made Easy. Few minutes set up, no credit card required.
  • Google Tag Manager Landing page
    Landing page //
    2021-07-29
  • GTM Server Landing page
    Landing page //
    2023-05-09

Google Tag Manager videos

What Is Google Tag Manager? Top 3 Reasons You Need It (Google Tag Manager Review)

More videos:

  • Review - Introduction To Google Tag Manager 2020 | Lesson 1 (GTM for Beginners)
  • Review - Why You Shouldn't Use Google Tag Manager: Google Tag Manager Introduction

GTM Server videos

GTM SERVER REVIEW (NEW MIC)

Category Popularity

0-100% (relative to Google Tag Manager and GTM Server)
Analytics
92 92%
8% 8
Web Analytics
100 100%
0% 0
Security & Privacy
0 0%
100% 100
Mobile Analytics
100 100%
0% 0

User comments

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Social recommendations and mentions

Based on our record, Google Tag Manager should be more popular than GTM Server. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Google Tag Manager mentions (3)

  • 5 WEBSITES TIPS TO SUPERCHARGE YOUR BUSINESS GROWTH- Creative Wave Tech
    Design a change global positioning framework, for example, Google Tag Manager and Google Analytics objectives and occasions, to log transformations and client ways (you can gain proficiency with about how to do that in our post, The Top 12 Website KPIs for Small Business). Source: over 2 years ago
  • 4 Reasons Why Data Engineers Hate Google Tag Manager
    For years, Google Tag Manager (GTM) has made it easy for marketers and analysts to install and manage third-party analytics and marketing tools on their websites and apps. It provides a centralized platform allowing non-technical team members to add, edit, and disable tags without having to touch the source code. This means they don't have to bug you to add new tags or edit existing ones in the event of an update. - Source: dev.to / over 2 years ago
  • Graph database question?
    For C360 implementations the there’s a tool called Segment (https://segment.com/) that unifies all the customer identities used across websites/phone apps. Within Segment there is a defined matching logic for identity resolution based on different keys used across apps such as User ID, email, phone number, address, social media account. The end result is each persona will have one Segment ID where all your traits... Source: about 3 years ago

GTM Server mentions (1)

  • Measure for IOS changes for Facebook Ads
    Https://gtm-server.com/ is a good resource I have found, kind of makes life easy for the less technical. Source: about 3 years ago

What are some alternatives?

When comparing Google Tag Manager and GTM Server, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Stape.io - The easiest way to server-side tracking. Everything from server Google Tag Manager and Meta`s CAPIG hosting to custom solutions.

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

Addingwell - Addingwell delivers fast and reliable fully-managed tagging servers for your Google Tag Manager server-side.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Taggrs.io - Hosting software for GTM Server Side Tracking Generate up to 30% more conversions and turnover with Server Side Taggingthe solution to the demise of third party cookies.