Software Alternatives, Accelerators & Startups

SQLPage - Build SQL-only websites VS Supermetrics

Compare SQLPage - Build SQL-only websites VS Supermetrics and see what are their differences

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SQLPage - Build SQL-only websites logo SQLPage - Build SQL-only websites

Build full web applications using just SQL queries

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • SQLPage - Build SQL-only websites Homepage
    Homepage //
    2025-03-03
  • SQLPage - Build SQL-only websites SQLPage's Homepage is written in... SQLPage!
    SQLPage's Homepage is written in... SQLPage! //
    2024-12-02
  • SQLPage - Build SQL-only websites SQLPage card component
    SQLPage card component //
    2024-12-02
  • SQLPage - Build SQL-only websites A form built in SQLPage
    A form built in SQLPage //
    2024-12-02
  • SQLPage - Build SQL-only websites sqlpage editor demo
    sqlpage editor demo //
    2025-03-03
  • SQLPage - Build SQL-only websites Bompard, a french luxury company, built their performance monitoring tool in SQLPage
    Bompard, a french luxury company, built their performance monitoring tool in SQLPage //
    2024-12-02
  • SQLPage - Build SQL-only websites A school headmaster built an app for his school, alone.
    A school headmaster built an app for his school, alone. //
    2024-12-02

Description

SQLPage is an open-source tool designed for building dynamic web applications quickly, directly from database queries. It focuses on simplicity, allowing data people to leverage SQL expertise to create database-driven web apps. It supports PostgreSQL, SQLite, MySQL, and SQL Server.


Strengths

  • SQL-Centric Development: Removes the many layers of complexity traditionally involved in building apps. No frontend or backend framework.
  • Full CRUD Support: Goes beyond dashboard tools by enabling dynamic user interactions like form submissions, updates, and deletions.
  • Extensibility: Offers customizable built-in components (tables, forms, charts, maps, etc.) that adapt to different visualization needs.
  • Lightweight and Efficient: Distributed as a single executable, SQLPage is built in Rust for performance and security.
  • Open Source: Completely free and highly customizable for unique project requirements.

Comparison with Alternatives

  • Vs. Retool/Appsmith: SQLPage offers deeper SQL integration and flexibility to build custom tools but currently lacks the drag-and-drop UI and integrations of No-Code tools.
  • Vs. Airtable/Knack: SQLPage supports more complex queries and dynamic interactions but requires a more technical skillset to set up and manage.
  • Vs. Traditional Frameworks (e.g., Django, Ruby on Rails): Faster setup and iteration for database-driven apps but less flexibility when advanced code-based workflows are deeply integrated into the UI.
  • Vs. BI Tools (e.g., Tableau, Looker): Adds interactivity and CRUD operations, but fewer advanced graph types.

SQLPage excels in scenarios where rapid development of data-driven web applications is needed, especially for custom tools, prototypes, or admin panels.

  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

SQLPage - Build SQL-only websites features and specs

  • SQL Execution
    Short learning curve, easy to use, interoperable with existing tools.
  • Data Visualization
    Visualize your data not only as classical charts, but also as interactive maps, lists, data cards, forms and much more
  • Forms
    Quickly build forms to insert data into your database

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

SQLPage - Build SQL-only websites videos

SQLPage — Building a full web application with nothing but Postgres and SQL queries

More videos:

  • Tutorial - SQLPage tutorial video series
  • Demo - Introduction to SQLPage

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to SQLPage - Build SQL-only websites and Supermetrics)
Developer Tools
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Web Frameworks
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing SQLPage - Build SQL-only websites and Supermetrics.

What makes your product unique?

SQLPage - Build SQL-only websites's answer

SQLPage enables creating web apps entirely with SQL, bypassing traditional web programming languages, while producing clean, functional web pages.

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

SQLPage - Build SQL-only websites's answer

  1. Simplified Development:

    • Unlike traditional web frameworks (e.g., Django, Flask, or Ruby on Rails), SQLPage eliminates the need for separate programming layers. Applications are built using SQL directly, reducing complexity and time-to-market.
    • Tools like Microsoft Access or Airtable focus on low-code development but often involve proprietary systems or limited web integration. SQLPage, being open-source, provides better customization and scalability.
  2. Direct Database Integration:

    • Compared to BI tools like Tableau or Power BI, which offer visualizations but lack direct data modification, SQLPage integrates with relational databases for both read and write operations.
    • SQLPage also offers support for multiple database types (e.g., PostgreSQL, MySQL, SQLite, Microsoft SQL Server) without relying on intermediate APIs or additional query tools.
  3. Full Web Application Support:

    • SQLPage supports dynamic components (forms, charts, etc.) and HTTP functionalities like authentication and JSON API creation, which many BI tools or visualization platforms lack.
    • Traditional CMS platforms like WordPress or Drupal offer dynamic content capabilities but require PHP, templates, and plugins. SQLPage achieves similar results with a simpler SQL-based model.
  4. Performance and Security:

    • Unlike server-side frameworks that often require substantial middleware (Node.js, Python servers), SQLPage is lightweight and Rust-based, delivering faster performance and secure-by-default implementations.
    • It also protects against common vulnerabilities (SQL injection, XSS) without requiring developers to manage these themselves, unlike in raw frameworks or traditional web servers.
  5. Cost-Effectiveness and Open Source:

    • SQLPage is free and open-source, offering significant advantages over proprietary platforms or tools that charge per user or usage (e.g., Salesforce, Airtable).

Best Use Case: SQLPage excels for users looking to quickly build interactive, data-driven web applications without investing in a complex tech stack or expensive proprietary platforms.

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

SQLPage - Build SQL-only websites's answer

Data scientists, analysts, and business intelligence teams who need to create data-driven applications without a deep expertise in web development or a lot of time to get from idea to production.

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

SQLPage - Build SQL-only websites's answer

SQLPage was designed to simplify the process of building web apps by leveraging SQL as the sole development language, reducing complexity and focusing on declarative, data-centric application design.

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

SQLPage - Build SQL-only websites's answer

Rust for the backend. actix-web for handling HTTP requests. Handlebars for rendering HTML templates. Tabler for clean UI components.

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

SQLPage - Build SQL-only websites's answer

Eric Bompard, the Must-Have Cashmere Brand

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SQLPage - Build SQL-only websites and Supermetrics

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Supermetrics Reviews

Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai
Top 5 Supermetrics Alternatives You Should Know About
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, SQLPage - Build SQL-only websites should be more popular than Supermetrics. It has been mentiond 20 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SQLPage - Build SQL-only websites mentions (20)

  • The Demise of the Mildly Dynamic Website
    This article resonates with me. I do love "mildly dynamic websites", and have fond memories of my days hacking together PHP websites 15 years ago. And what I am working on today might be called a bridge for the "dynamicity gap". I'm making an open source server to write web apps entirely in SQL ( https://sql.ophir.dev/ ). It has the "one file per page" logic of PHP, and makes it easy to add bits of dynamic... - Source: Hacker News / 11 months ago
  • SQLPage – Building a full web application with nothing but SQL queries [video]
    Saving a few clicks for readers: Project page: https://sql.ophir.dev/. - Source: Hacker News / about 1 year ago
  • Bruno
    I am currently looking for a solution to run automated tests on a sql website generator I am working on ( https://sql.ophir.dev ) I wanted to use hurl (https://hurl.dev/), but Bruno's UI seems to be useful while developing the tests... Has someone tried both ? Which is better for automated testing, including when the response type is html and not json? - Source: Hacker News / about 1 year ago
  • Apache Superset
    Full fledged BI tools like Superset and Metabase are amazing for their intended use cases. But they may be an overkill if your primary use case is to infrequently build semi-interactive reports for non-technical end-users and your use cases are are mostly covered by standard graphs & tables. Esp. So if you are familiar with SQL and have access to the underlying data source. Two nifty utilities I have found to be... - Source: Hacker News / about 1 year ago
  • PostgREST: Providing HTML Content Using Htmx
    I feel obligated to add a shameless plug here. The idea is very close to a project I presented at pgconf.eu last week: SQLPage https://sql.ophir.dev/ SQLPage has the same goal as postgrest+htmx, but is a little bit higher level. It let's you build your application using prepackaged components you can invoke directly from SQL, without having to write any HTML, CSS, or JS. - Source: Hacker News / over 1 year ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing SQLPage - Build SQL-only websites and Supermetrics, you can also consider the following products

Postgres.js - Postgres.js - The Fastest full featured PostgreSQL client for Node.js - porsager/postgres

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

Gio UI - Gio is an open source library for creating portable, immediate mode GUI programs for Android, iOS, Linux, Windows, macOS.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

htmx - high power tools for HTML

Glew.io - Generate more revenue, cultivate loyal customers, and optimize product strategy with our advanced ecommerce analytics software. Start your free trial today!