Software Alternatives, Accelerators & Startups

SpyFu VS Google Marketing Platform

Compare SpyFu VS Google Marketing Platform and see what are their differences

SpyFu logo SpyFu

SpyFu helps companies determine where the company needs to go and how to get there. Improve experience with clients by watching trends and planning new strategies.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • SpyFu Landing page
    Landing page //
    2022-04-02
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

SpyFu videos

SpyFu Review (Is it worth it?) -The First Keyword Tool Digital Marketers Should Buy

More videos:

  • Demo - Spyfu Review: Pros, Cons, and Alternatives (+ Demo)
  • Review - Spyfu Review | The Ultimate SEO Toolkit Spyfu

Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to SpyFu and Google Marketing Platform)
SEO
100 100%
0% 0
Surveys
0 0%
100% 100
SEO Tools
100 100%
0% 0
Forms And Surveys
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SpyFu and Google Marketing Platform

SpyFu Reviews

Comparing the Best Moz Alternatives for 2023
SpyFu is another Moz alternative that specializes in competitor analysis. Its platform offers features such as competitor keyword research, domain analysis, and backlink tracking. What sets SpyFu apart is its ability to provide historical data for a website's search engine performance, allowing businesses to track their own improvement over time.
11 SE Ranking alternatives you must check out
Spyfu is a powerful digital marketing tool that enables users to improve their SEO and PPC campaigns through a range of unique features. It is a reliable SE Ranking and offers several benefits for businesses of all sizes.
9 Best Moz Alternatives and Their Pros and Cons
SpyFu’s key features include keyword research, domain analysis, and competitive research. As a comprehensive SEO and PPC package, SpyFu strongly focuses on competitive analysis. The Ad History feature provides extensive data on competitors’ PPC ads, including ad text, landing pages, and estimated ad expenditure. Users find this feature valuable as it reveals the evolution of...
Source: seranking.com
15 Best Moz Alternatives
Yet another SpyFu trademark is a great number of features for competitive PPC research. Have you ever wondered why your competitors are doing better than you? Now, with the help of SpyFu, you can snoop on your competitor’s ad campaigns and conduct the analysis. It is nice to have a sneak peek at PPC and enhance it since PPC goes hand in hand with SEO. If you want to boost...
Top 7 Affordable Ahrefs Alternatives & Competitors
The cheapest SpyFu package compares favorably to competing SEO software companies’ entry-level offerings. The Basic package costs $39 per month and provides unrestricted access to search data, as stated on the SpyFu website. When compared to Ahrefs, you save a lot, and this cost-savingness of SpyFu becomes its USP. So, you can have SPyFu as Ahrefs alternative.

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Google Marketing Platform might be a bit more popular than SpyFu. We know about 2 links to it since March 2021 and only 2 links to SpyFu. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SpyFu mentions (2)

  • Google says it's Indexed but not anywhere to be found in low competition SERP
    Do you have a competitor in the market? Have you SpyFu'd them? (spyfu.com). Source: almost 3 years ago
  • How can I spy on my competitors' keywords and advertisements ads text Google Ads ?
    Spyfu.com does a pretty good job of showing terms that competitors are bidding on as well as examples of their ads and roughly how much they're spending monthly. I don't think it actually shows you specific settings within the engine. Source: about 3 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: over 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing SpyFu and Google Marketing Platform, you can also consider the following products

Optmyzr - Optmyzr AdWords Tools. Optimization Solutions, Quality Score Tracker, Landing Page Checker, and more. Free Trial Available.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Google Forms - Simple web forms from Google.

LiveIntent - LiveIntent is a web platform that offers effective e-mail advertising services for marketers and publishers.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.