Software Alternatives & Reviews

SmartyAds VS OpenX

Compare SmartyAds VS OpenX and see what are their differences

SmartyAds logo SmartyAds

is SmartyAds a digital advertising platform consisting of integrated DSP, SSP, and RTB ad exchange.

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • SmartyAds Landing page
    Landing page //
    2022-09-04

SmartyAds is a progressive software developer, specializing in omnichannel programmatic digital advertising solutions. SmartyAds has been creating full-stack digital platforms for media buyers and media sellers since 2011. Today SmartyAds features connections to the largest global programmatic networks, offices located all across the world, and innovative, end-to-end digital solutions that help brands easily achieve their business goals through:

-Reduction of media-costs and operational expenditures -Elevating media trading efficiency -Increasing brand safety and transparency -Effective business performance measurement and prediction

  • OpenX Landing page
    Landing page //
    2023-02-07

SmartyAds videos

SmartyAds Self-Serve DSP / How to use the SmartyAds DSP

More videos:

  • Review - Introduction to the SmartyAds Push Traffic Network (Tutorial)
  • Review - Best Offers to Promote on SmartyAds to Make Money Fast

OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to SmartyAds and OpenX)
Demand Side Platform (DSP)
Ad Networks
19 19%
81% 81
Advertising
0 0%
100% 100
Ad Exchange
100 100%
0% 0

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SmartyAds and OpenX

SmartyAds Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing SmartyAds and OpenX, you can also consider the following products

BrightRoll - Learn how the BrightRoll DSP (demand side platform) helps you reach your target audience across devices and publishers. Also, explore the benefits of programmatic buying from our marketplace.

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

UBIDEX - Toolkit for cookieless retargeting, custom audience collection and programmatic media buying.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

DataXu - Marketing analytics for brands and agencies.

AerServ - AerServ offers monetization solution for mobile publishers.