Software Alternatives & Reviews

SmartyAds SSP VS OpenX

Compare SmartyAds SSP VS OpenX and see what are their differences

SmartyAds SSP logo SmartyAds SSP

Supply Side Platform (SSP)

OpenX logo OpenX

Ad technology platform available as a hosted service or as an open source download.
  • SmartyAds SSP Landing page
    Landing page //
    2023-05-15
  • OpenX Landing page
    Landing page //
    2023-02-07

SmartyAds SSP videos

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OpenX videos

OpenX CEO's Advice for Addressing the 'Asymmetry' in Digital Ads

More videos:

  • Review - OpenX CEO I We Want to Create a Fair and Open Marketplace for Businesses
  • Review - Getting New Domains and App URLs Approved for the OpenX Ad Exchange

Category Popularity

0-100% (relative to SmartyAds SSP and OpenX)
Ad Networks
5 5%
95% 95
Digital Marketing
100 100%
0% 0
Advertising
0 0%
100% 100
Publisher Monetization
100 100%
0% 0

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SmartyAds SSP and OpenX

SmartyAds SSP Reviews

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OpenX Reviews

A Beginner’s Guide to Ad Servers (Plus: 8 Ad Servers Reviewed)
OpenX is aimed at the larger publisher that serves a high number of ads per month. They seem to be secretive about pricing, but we did manage to find a few quotes others have received from the OpenX sales team.
Best Ad Serving Platforms For 2018: Third Party Technology Companies (Free Options Included In List)
With the Broad Street platform you can expect ease of use (little additional learning curve for previous GAM or OpenX users), automated reporting to make delivering reports to clients effortless, sponsored content analytics, newsletter advertising management via your dashboard, and even a white labeling option.

What are some alternatives?

When comparing SmartyAds SSP and OpenX, you can also consider the following products

Google Ad Manager - Grow revenue wherever your users are with an integrated ad management platform that surfaces insights for smarter business decisions.

AerServ - AerServ offers monetization solution for mobile publishers.

AdSense - Earn money with website monetization from Google AdSense. We'll optimize your ad sizes to give them more chance to be seen and clicked.

MoPub - MoPub is a mobile monetization platform that helps publishers drive more revenue from advertising and mobile transactions.

Smart AdServer - The only fully-integrated ad server for managing RTB, Mobile, Video & Web display. Best manage all your campaigns in one interface. Best local support

Kevel - Kevel's APIs make it easy for engineers and PMs to quickly launch a fully-customized, white-labeled, server-side ad server.