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Smartly.io VS Zalster

Compare Smartly.io VS Zalster and see what are their differences

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Smartly.io logo Smartly.io

Smartly.io is the leading Facebook ad optimization solution for agencies and performance marketers

Zalster logo Zalster

Zalster is an agile platform for optimizing and automating Facebook Ads.
  • Smartly.io Landing page
    Landing page //
    2023-10-09
  • Zalster Landing page
    Landing page //
    2023-07-28

Smartly.io

Website
smartly.io
Pricing URL
Official Smartly.io Pricing
Release Date
2013 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Kristo Ovaska
Employees
250 - 499
Edit details

Zalster

Website
zalster.com
Pricing URL
-
Release Date
-
Startup details
Country
Sweden
City
Gothenburg
Employees
10 - 19
Edit details

Smartly.io features and specs

  • Automation
    Smartly.io automates repetitive tasks such as ad creation, optimization, and reporting, freeing up time for marketers to focus on strategy and creativity.
  • Integrations
    It integrates with major social media platforms like Facebook, Instagram, and Snapchat, centralizing ad management.
  • Creative Optimization
    The platform offers tools for dynamic creative optimization, allowing users to automatically test and optimize ad creatives for better performance.
  • Scalability
    Smartly.io can handle large-scale campaigns efficiently, making it suitable for both small businesses and large enterprises.
  • Real-Time Reporting
    Provides real-time reporting and analytics, enabling marketers to make informed decisions quickly.
  • User-Friendly Interface
    The platform is designed to be user-friendly, with a clean interface that makes it easier to navigate through different features.

Possible disadvantages of Smartly.io

  • Cost
    Smartly.io is a premium service that may be expensive for small businesses or startups with limited budgets.
  • Complexity
    The platform offers a wide range of features, which can be overwhelming for new users or those not well-versed in digital advertising.
  • Learning Curve
    Despite its user-friendly interface, there is still a learning curve associated with mastering all the functionalities of the platform.
  • Limited Platform Support
    While it integrates well with major social media platforms, it may not support all advertising channels desired by some businesses.
  • Customer Support
    Some users have reported that the customer support can be slow to respond or not as helpful as expected.

Zalster features and specs

  • AI-Powered Optimization
    Zalster leverages artificial intelligence to optimize ad bidding and targeting, which can lead to improved ad performance and lower costs.
  • Automated Campaign Management
    The platform automates various aspects of campaign management, saving marketers time and reducing the likelihood of human error.
  • Detailed Analytics
    Zalster provides in-depth analytics that help marketers gain insights into campaign performance and make informed decisions.
  • Multi-Platform Support
    Supports major advertising platforms like Facebook and Instagram, allowing for centralized campaign management.
  • Creative A/B Testing
    Offers tools for easy A/B testing of ad creatives to find the best performing versions quickly.

Possible disadvantages of Zalster

  • Cost
    The pricing structure might be expensive for small businesses or individual marketers, limiting accessibility.
  • Complexity
    The use of advanced features may require a steep learning curve for those unfamiliar with AI-based ad tools.
  • Platform Limitations
    While Zalster supports major platforms, those using less common networks might not find Zalster's tools compatible.
  • Over-Reliance on Automation
    Heavy reliance on automation might reduce the ability for personalized or manual campaign tweaks that could be necessary.
  • Data Privacy Concerns
    Utilizing AI and data analytics services raises concerns about data privacy and compliance with regional laws like GDPR.

Analysis of Smartly.io

Overall verdict

  • Smartly.io is generally considered a strong choice for businesses looking to streamline their social media advertising efforts. Its powerful automation tools and robust analytics capabilities make it a valuable asset for both small and large enterprises. However, its suitability may vary depending on specific business needs and budget considerations.

Why this product is good

  • Smartly.io is a well-regarded platform primarily for its capabilities in automated social media advertising and creative production. It integrates with major social media platforms like Facebook, Instagram, Pinterest, and Snapchat, allowing users to create, manage, and optimize ads efficiently. The platform is known for its user-friendly interface, A/B testing tools, real-time analytics, and collaboration features, which help teams save time and improve their ad performance.

Recommended for

  • Businesses with significant social media advertising budgets seeking to optimize ad spend and performance.
  • Marketing teams looking for a platform that offers automation and real-time collaboration features.
  • Organizations that need to manage large-scale campaigns across multiple social media platforms.

Smartly.io videos

+ Add

How to Automate Facebook Advertising at Scale - Smartly.io

More videos:

  • Tutorial - Thomas Roberts, Smartly.io: how to scale facebook advertising
  • Review - Smartly.io Case Study for Hopper: Scale, automate and optimize hundreds of new offers every day

Zalster videos

+ Add

How to quickly get started with Zalster

More videos:

  • Review - Zalster (not really a) company video

Category Popularity

0-100% (relative to Smartly.io and Zalster)

Smartly.io

Zalster

Sales And Marketing
100 100%
Sales And Marketing
0% 0
Advertising
82 82%
Advertising
18% 18
Marketing Tools
100 100%
Marketing Tools
0% 0
Marketing
0 0%
Marketing
100% 100

User comments

Share your experience with using Smartly.io and Zalster. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Smartly.io seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Smartly.io mentions (1)

  • [hiring] Mandarin speaking Full-time digital marketing specialist
    - Experience with PowerPoint, Excel (pivot tables and common formulas), and Microsoft Office. Experience using Smartly.io a plus. Source: almost 3 years ago

Zalster mentions (0)

We have not tracked any mentions of Zalster yet. Tracking of Zalster recommendations started around Mar 2021.

What are some alternatives?

When comparing Smartly.io and Zalster, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

Reveal Bot - Manage your Facebook & Instagram ad campaigns from Slack

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

AdEspresso - Optimize your Facebook Ads Easily, Like Morning Coffee

Fomo - Fomo turns your site into the online equivalent of a busy store

Madgicx - The SuperApp for Meta Advertisers

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