Smartan is a content analysis tool that helps digital publishers track and also improve the performance for both content and authors, through a series of unique metrics. It has a built in customized SEO tool that allows publishers to see how their articles rank on Organic Search. Smartan empowers editors with real time data, allowing them to take the appropriate action at the appropriate time: • Amend or increase visibility if an article is performing unusually low • Add extra content, write a follow-up, active encourage social media sharing even promote via other channels, if an article is highly performing • Detect trending topics and concentrate on developing them.
Tools are created to serve our own purposes and technology needs to add value to our lives without creating friction.People should not adapt to technology. Technology needs to adapt to people. We don't need to teach people how to interact with software but train software to interact with people. Software adoption relies on people learning how to navigate through a user interface. But this causes resistance and hinders productivity. We close the knowledge gap between humans and machines by allowing anybody to operate any software instantly. For Software providers that need to sell their product the ability to guide users in real time translates into higher engagement, activation, conversion, and retention. Companies that implement on-screen interactive guidance in the applications their staff needs to work with, solve all the logistic problems connected to staff training and see an increase in productivity that derives from a workforce which is fully operative in any software application from the get-go.
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