Software Alternatives & Reviews

Simpli.fi VS Google Marketing Platform

Compare Simpli.fi VS Google Marketing Platform and see what are their differences

Simpli.fi logo Simpli.fi

Simpli.fi is a demand side platform (DSP) transforming unstructured data elements to valuable factors that aid in decision making.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Simpli.fi Landing page
    Landing page //
    2023-09-17
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Simpli.fi videos

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Google Marketing Platform videos

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Simpli.fi and Google Marketing Platform)
Ad Networks
17 17%
83% 83
Surveys
0 0%
100% 100
Marketing Platform
100 100%
0% 0
Form Builder
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Simpli.fi and Google Marketing Platform

Simpli.fi Reviews

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Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....

Social recommendations and mentions

Based on our record, Simpli.fi should be more popular than Google Marketing Platform. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Simpli.fi mentions (4)

  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    The Blis platform allows you to geofence foot fall conversions and use custom polygons if you want to. I've done several campaigns using their self serve and it's pretty easy to work with. I'm pretty sure they built it on their own so it wouldn't be using simpli.fi based tech, based out of the UK I believe but they have a NYC office. Source: over 1 year ago
  • Does anyone here know if Agility Ads is a reseller or a real DSP?
    From what I found here they're just resellers. simpli.fi is basically the only company doing that goefence conversion zone tracking stuff that I know of in america. Source: over 1 year ago
  • Job Posting: Tracking Specialist for Simpli.fi (Google Analytics centric role)
    The AdOps Team at Simpli.fi, a leader in programmatic advertising, is expanding and now hiring an AdOps Tracking Specialist! To review the job description and apply please see our official company job posting: https://jobs.lever.co/simpli-2/ececc223-7bce-4f6b-bba5-75de45fc344d. Source: almost 3 years ago
  • DSP Self Serve for Small Biz
    One DSP that claims to specialize in hyper Geo targeting is simpli.fi. It says you can map out a geofence, but I'm not clear on the specifics on if they use 1P data or 3P, but worth checking into. Source: about 3 years ago

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Simpli.fi and Google Marketing Platform, you can also consider the following products

DataXu - Marketing analytics for brands and agencies.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Amobee DSP - Cross-Channel Advertising

Google Forms - Simple web forms from Google.

Clearbit - Clearbit provides Business Intelligence APIs

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.