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SimilarWeb VS Google Analytics

Compare SimilarWeb VS Google Analytics and see what are their differences

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SimilarWeb logo SimilarWeb

SimilarWeb.com is a website analysis tool that gives you analytics information for any website.

Google Analytics logo Google Analytics

Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
  • SimilarWeb Landing page
    Landing page //
    2022-07-04
  • Google Analytics Landing page
    Landing page //
    2023-08-26

SimilarWeb features and specs

  • Comprehensive Data
    SimilarWeb offers a wide range of data metrics, including traffic sources, user demographics, and engagement metrics, providing a holistic view of a website's performance.
  • User-Friendly Interface
    The platform is designed with a user-friendly interface that allows even non-experts to navigate and understand complex metrics and data visualizations easily.
  • Competitor Analysis
    SimilarWeb allows users to conduct in-depth competitor analysis, providing insights into competitors’ traffic sources, audience behavior, and market position.
  • Industry Benchmarking
    Users can benchmark their website against industry standards, helping them understand their position in the market and identify areas for improvement.
  • Custom Reports
    The platform allows users to create custom reports tailored to their specific needs, making it easier to focus on relevant data and make informed decisions.

Possible disadvantages of SimilarWeb

  • Cost
    SimilarWeb can be expensive, particularly for small businesses or individual users, as the more advanced features and detailed data reports are available only in the premium plans.
  • Data Accuracy
    While SimilarWeb provides extensive data, some users have reported discrepancies between SimilarWeb's data and their internal analytics, raising questions about data accuracy.
  • Limited Historical Data
    The platform offers a limited historical data range unless you subscribe to higher-tier plans, which might be restrictive for users needing longitudinal analysis.
  • Heavy Reliance on Estimations
    SimilarWeb's data estimates might sometimes lack precision because they rely heavily on a mix of data sources and machine learning algorithms, which can result in variability.
  • Learning Curve
    Despite a user-friendly interface, the platform's extensive range of features and metrics can still pose a learning curve for new users, requiring time and effort to fully leverage its capabilities.

Google Analytics features and specs

  • Comprehensive Data Collection
    Google Analytics offers extensive data collection capabilities, allowing you to track various metrics and derive insights on user behavior, traffic sources, and more.
  • Integration with Other Google Services
    It easily integrates with other Google services like Google Ads, Google Search Console, and Google Tag Manager, providing a cohesive ecosystem.
  • Free Tier Available
    A robust free tier is available that meets the needs of many small- to medium-sized businesses, making it accessible without financial investment.
  • Customizable Reports and Dashboards
    Users can create customized reports and dashboards to focus on the specific metrics and KPIs important to their business.
  • Advanced Segmentation
    The platform allows for advanced segmentation of user data, enabling detailed analysis of different user groups and behaviors.
  • Real-Time Data
    Google Analytics provides real-time reports, facilitating immediate analysis and quicker decision-making.
  • E-commerce Tracking
    Special features for e-commerce websites allow you to track transactions, revenue, and other e-commerce-related metrics effectively.

Possible disadvantages of Google Analytics

  • Complex Interface
    The interface can be overwhelming and difficult to navigate for beginners, requiring a steep learning curve.
  • Data Sampling
    For large datasets, Google Analytics may use data sampling, which can compromise the accuracy and precision of your reports.
  • Privacy Concerns
    There are ongoing privacy concerns about data sharing and user tracking, which have led to legal scrutiny in some regions.
  • Limited Free Tier
    While the free tier is powerful, it has limitations on data collection and features, which may require upgrading to the paid tier for larger businesses.
  • Dependence on Third-Party Cookies
    Google Analytics heavily relies on third-party cookies, which are increasingly being restricted by browsers and privacy regulations.
  • Lag in Data Processing
    There can be a delay in data processing and updates, which may hinder timely decision-making.
  • Limited Customer Support
    Customer support for the free tier is limited, often requiring users to rely on community forums and online resources for assistance.

Analysis of SimilarWeb

Overall verdict

  • SimilarWeb is considered a valuable tool for professionals and businesses seeking detailed insights into web traffic and competitive strategies. Its robust analytics and ease of use make it a popular choice among marketers, SEO experts, and business strategists. However, it can be quite expensive, so it may be best suited for medium to large businesses that can justify the investment.

Why this product is good

  • SimilarWeb is a well-regarded digital intelligence platform that provides insights into website traffic, user behavior, and competitive analytics. It is favored for its comprehensive data on website performance and industry benchmarks, helping businesses make informed decisions about digital marketing, SEO, and competitor analysis. The platform offers a wide range of features, including traffic sources, audience demographics, and keyword analysis, which helps businesses understand their position in the market and optimize their online strategies.

Recommended for

  • digital marketers looking to analyze web traffic and develop effective strategies
  • SEO professionals who require detailed keyword analysis and competitive insights
  • business strategists needing a comprehensive view of market trends and competitor performance
  • content creators needing to understand audience demographics and traffic sources

Analysis of Google Analytics

Overall verdict

  • Yes, Google Analytics is considered a good tool for web analytics. It offers comprehensive features and is widely used due to its reliability, scalability, and extensive documentation. However, it can have a steep learning curve for beginners and poses privacy concerns depending on data handling and regulatory compliance needs.

Why this product is good

  • Google Analytics is a powerful web analytics tool that offers in-depth insights into website traffic and user behavior. It provides a wide range of features such as real-time data, conversion tracking, audience segmentation, and customizable reports. Additionally, its integration with other Google services and platforms makes it a versatile choice for digital marketers and businesses looking to optimize their online presence.

Recommended for

  • Digital marketers looking to optimize ad campaigns and website performance.
  • Website owners who need insights into user behavior and traffic sources.
  • Data analysts and business intelligence teams requiring detailed reporting and analysis.
  • Small to large enterprises seeking a scalable analytics solution with a robust feature set.

SimilarWeb videos

+ Add

SimilarWeb review

More videos:

  • Review - Similarweb.com: Awesome Tool to Spy on Your Competitors
  • Review - Comparing Between SimilarWeb.com and SimilarWeb PRO

Google Analytics videos

+ Add

Google Analytics Review

More videos:

  • Review - Google Analytics, Ultimate Beginner’s Guide
  • Review - Google Analytics Review

Category Popularity

0-100% (relative to SimilarWeb and Google Analytics)

SimilarWeb

Google Analytics

SEO Tools
100 100%
SEO Tools
0% 0
Analytics
7 7%
Analytics
93% 93
SEO
100 100%
SEO
0% 0
Web Analytics
0 0%
Web Analytics
100% 100

User comments

Share your experience with using SimilarWeb and Google Analytics. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare SimilarWeb and Google Analytics

SimilarWeb Reviews

10 Best Serpstat Alternatives in 2024
Similarweb is the third Best Serpstat Alternative and it is a platform of an marketing intelligence which is an software development and data aggregation American company. It is a specialized platform in web analytics, web traffic and performance. It helps the companies to better understand their audience and their competitors.
Source: www.geeksforgeeks.org
Free SEO Tools To Improve Your Rankings
SimilarWeb - Get website or app insights like traffic overview and sources, SEO rankings, competitors info and more...
Source: www.megaleechers.com
The 21 Best Ahrefs Alternatives (Free and Paid)
​SimilarWeb is another market intelligence tool that can help you identify and capitalize on the right trends at the right time to stay ahead of the competition. The utility can help you discover great SEO strategies from around the market and use them to improve your rankings.
Source: enticehq.com
8 Best SimilarWeb Alternatives (2019 UPDATE): Add These to Your Digital Tool Kit
But while SimilarWeb offers rich insights, it is not perfect. Maybe you are a small company and want to keep costs lower than SimilarWeb Pro pricing agrees to. And perhaps SimilarWeb is not the optimal intelligence tool for the specific nature of your business.
Source: thedigitalmerchant.com
Best Similarweb Alternatives in 2019 to Spy on your Competitors
Guys, I am talking about Similarweb Tools. With Similarweb, you can easily track the traffic on your own websites and even others’. Finding out or revealing your competitor’s business analytics is not an obstacle anymore.
Source: affnext.com

Google Analytics Reviews

10 Best Mixpanel Alternatives for Product Analytics in 2024
Google Analytics is a popular digital insights platform that allows website owners to monitor multiple aspects of their user analytics, online performance, and more. Use the paid or free plan to optimize your website with user behavior insights to get higher conversion rates.
Source: clickup.com
Best Mixpanel Alternatives for SaaS
GA 360 (now GA4) provides higher data limits, BigQuery integration, service level agreements, custom variables, and a dedicated support team. The cost of Google Analytics 360 starts from $12,500 per month and $150,000 per year. Google suggests that the cost of Google Analytics 4 360 starts at a retail price of USD $50,000/year, which entitles customers to 25 million events...
Source: userpilot.com
Top 5 Plausible Analytics Alternatives in 2024
It allows you to bring in data from 17+ sources including multiple shopping carts, payment gateways, Google Analytics, and email marketing platforms.
Source: www.putler.com
Top 9 Plausible Analytics alternatives in 2024
Google Analytics, a prominent player, offers extensive functionalities, making it suitable for businesses needing comprehensive data analysis. Its versatility spans from tracking website traffic, user demographics, and behavior to providing insights on conversion rates and traffic sources.
Source: usermaven.com
Top 5 Self-Hosted, Open Source Alternatives to Google Analytics
Choosing the right open source, self-hosted alternative to Google Analytics depends on your specific needs, whether it's for enhanced privacy, detailed data insights, or ease of use. Each of these tools offers unique strengths, empowering website owners with the flexibility and control needed in today's digital landscape.
Source: zeabur.com

Social recommendations and mentions

Google Analytics might be a bit more popular than SimilarWeb. We know about 36 links to it since March 2021 and only 34 links to SimilarWeb. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SimilarWeb mentions (34)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Similar Web — Analytics for Web & Mobile Apps. Free Plan offers five results per metric, one month of mobile app data & 3 months of website data. - Source: dev.to / over 1 year ago
  • This is a joke
    According to similarweb.com US users account for 47% of all users... Source: about 2 years ago
  • A post-mortem on Pixlr save limit
    First of all, being a post-mortem, I have confirmed that this was at least one way a massive failure. Once I along with everyone else, got over the heat and frustration of the moment, being a technically minded and data driven person, my mind immediately went to the SEO/Market Research fields, and specifically, website performance. Once reaserching signed up for a free trial on SimilarWeb, a market research... Source: about 2 years ago
  • selling gym page crazy cheap 42k followers 250$ DM
    It is a marketplace for those who wants to sell and buy Instagram accounts. It is legit I saw so many escrows on this platform. I found it via reddit. So many people looks as if gave positive feedback than I checked their ranks on similarweb.com it was good. Source: about 2 years ago
  • 3 steps to develop your online Marketing & Traffic aquisition strategy
    Step2: go to similarweb.com and enter the site/domains of your top competitors. Scroll down and see where their traffic is coming from, including References, SEO/Google Search and Social Networks (with break down). Summarize the results from your competitors search results and define key channels for traffic aquisition. Source: over 2 years ago
View more

Google Analytics mentions (36)

  • Navigating the Digital Landscape: The Role of Website Analytics in Measuring Performance
    Let’s discuss Google Analytics in particular and other tools in general, which are available online to measure the website performance. Source: almost 2 years ago
  • 10 BEST FREE SEO REPORTING TOOLS
    Google Analytics: A free tool from Google that provides in-depth website analytics and performance metrics, including traffic sources, user behavior, and conversions. Source: almost 2 years ago
  • Affiliate Marketing Automation: How to Save Time and Improve Your Results?
    Automating your affiliate marketing has a clear advantage: scalability. As your affiliate network grows, manual management becomes difficult. Automation makes it easier to handle a larger volume of affiliates, communicate with them, and monitor their performance. This means that your affiliate program can grow without sacrificing efficiency. You can also use automation tools to track and report affiliate... Source: almost 2 years ago
  • Which tool do you use the most for SEO?
    Google Analytics: It provides in-depth insights into website traffic, user behavior, conversions, and other important metrics. Source: almost 2 years ago
  • The dos and don'ts of website redesigns and migrations
    Implement a robust website analytics tool, such as Google Analytics, to track key metrics and gather insights about user behavior. Set up goals and conversion tracking to measure the impact of your website redesign or migration on your business objectives. Source: almost 2 years ago
View more

What are some alternatives?

When comparing SimilarWeb and Google Analytics, you can also consider the following products

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.

Matomo - Matomo is an open-source web analytics platform

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Adobe Analytics - Adobe Analytics is an industry-leading solution that empowers you to understand your customers as people and steer your business with customer intelligence.

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