Software Alternatives, Accelerators & Startups

Sigstr VS Mailcastr

Compare Sigstr VS Mailcastr and see what are their differences

Sigstr logo Sigstr

Email signature marketing

Mailcastr logo Mailcastr

Create email signature that tells when your email is read.✉️
  • Sigstr Landing page
    Landing page //
    2022-12-19
  • Mailcastr Landing page
    Landing page //
    2022-09-20

Sigstr features and specs

  • Centralized Management
    Sigstr provides centralized control over email signatures, allowing consistent brand representation across all corporate emails. This helps in maintaining brand integrity and compliance with company guidelines.
  • Marketing Campaigns
    Enables targeted marketing campaigns through email signatures. Marketers can create, deploy, and measure campaigns directly from the email signature, transforming routine emails into powerful marketing tools.
  • Analytics
    Offers detailed analytics to track the performance of email signature campaigns. This includes metrics like click rates, engagement, and more, allowing marketers to optimize their campaigns based on real-time data.
  • Ease of Use
    User-friendly interface that simplifies the creation and management of email signatures. Even those with limited technical skills can easily navigate and utilize the platform.
  • Integration Capabilities
    Integrates seamlessly with major email clients like Outlook, Gmail, and various CRMs, making it easy to implement without disrupting existing workflows.

Possible disadvantages of Sigstr

  • Cost
    Sigstr can be expensive for small businesses or startups with limited budgets, as it usually requires a subscription fee.
  • Learning Curve
    Although the interface is user-friendly, there can be a learning curve for users who are not familiar with digital marketing tools, potentially requiring additional training time.
  • Limited Customization
    While Sigstr offers a variety of templates and customization options, some users might find the options limiting if they require highly specific or creative designs.
  • Reliance on Email
    The effectiveness of Sigstr's marketing campaigns is heavily reliant on email communication, which may not be as impactful for industries that do not engage with clients and prospects frequently via email.

Mailcastr features and specs

  • Email Tracking
    Allows users to track the opens and clicks of their emails, providing valuable insights into recipient engagement.
  • Real-Time Notifications
    Sends real-time notifications when an email is opened, enabling users to respond promptly.
  • Integration with Gmail
    Seamlessly integrates with Gmail, making it convenient for users who prefer to manage their emails through this platform.
  • Detailed Analytics
    Provides detailed analytics and reports on email performance, assisting in refining email strategies.
  • User-Friendly Interface
    Offers a simple and intuitive interface, making it easy for users to set up and start tracking emails.

Possible disadvantages of Mailcastr

  • Privacy Concerns
    Tracking emails can raise privacy issues, as recipients may not be aware that their interactions are being monitored.
  • Limited Free Plan
    The free plan comes with restrictions on the number of emails that can be tracked, which may not be sufficient for heavy users.
  • Email Delivery Issues
    There can be potential issues with email delivery, where tracked emails might be flagged by spam filters.
  • Dependence on Gmail
    Primarily designed for Gmail, limiting its usability for users who utilize other email services.
  • Potential Data Security Risks
    Storing tracking data can pose security risks, especially if the service is compromised.

Analysis of Sigstr

Overall verdict

  • Yes, Sigstr was considered good for businesses seeking to leverage email signatures as a marketing channel, owing to its innovative approach and effective targeting capabilities.

Why this product is good

  • Sigstr, now known as Terminus Email Experiences after its acquisition by Terminus, was highly regarded for its ability to create targeted email signature marketing campaigns. It allows businesses to utilize employee email signatures as a marketing channel for brand consistency and personalized message promotion.

Recommended for

  • Marketing professionals looking to enhance brand visibility
  • Organizations focused on personalized customer engagement
  • Companies seeking consistent branding across all email communications
  • Businesses aiming to convert employee emails into a marketing asset

Sigstr videos

Sigstr Review 2020: Great tool to take hold of email signatures

More videos:

  • Demo - Sigstr Demo Video
  • Review - Sigstr Employee Reviews - Q3 2018

Mailcastr videos

Mailcastr- Email signature creator

Category Popularity

0-100% (relative to Sigstr and Mailcastr)
Email Signatures
65 65%
35% 35
Other B2B Software
72 72%
28% 28
Email
0 0%
100% 100
Brand Marketing
76 76%
24% 24

User comments

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What are some alternatives?

When comparing Sigstr and Mailcastr, you can also consider the following products

WiseStamp - WiseStamp allows you to easily create and implement slick and unique email signatures for your business.

Email Signature Generator by cloudHQ - Free email signatures with logo, video, social icons & more!

MySignature - MySignature is FREE Email Signature Generator that helps to create Professional Signatures for major email clients such as Outlook, Gmail...

NEWOLDSTAMP - Email signature generator

Exclaimer - Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel.

Email Signature Template Generator - Create your free email signature with our easy-to-use tool.