What are some alternatives?
When comparing ShapeShift and LocalMonero, you can also consider the following products
changelly - Exchange alternative cryptocurrencies.
LocalBitcoins.com - LocalBitcoins.com is a person-to-person bitcoin trading site.
Shiftex - Cryptocurrency Exchange at the best rate. 100+ Altcoins
Coinbase - Bitcoin, safe and easy.
CoinSwitch - First cryptocurrency and altcoin exchange aggregator.
Bitfinex - Bitfinex is the largest and most advanced crypto-currencies trading platform.