SendX (https://sendx.io) provides remarketing and retargeting tools for web businesses. You can use popups, landing pages, email, web push notification, automation workflows and FB / Google retargeting.
SendX toolset helps you focus on conversion and revenue rather than vanity metric like opens. Having a single platform which provides great tools lead generation, email marketing, and marketing automation makes SendX one of the few in the category.
SendX has a lot of features focussed on ROI. You can resend emails to un-openers with 1 click which gives up to 50% more opens and 23% more clicks. You can use smart send technology and geo optimized campaigns. You can run AB tests on email or subject line or email content.
Besides, SendX allows unlimited emails per subscriber and has very good email deliverability. The reason is that we run our own SMTP infrastructure and do everything like DKI, SPF, DMARC, proper email warmup to ensure email inboxing.
Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
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