Software Alternatives, Accelerators & Startups

SEMRush VS Keyword Insights

Compare SEMRush VS Keyword Insights and see what are their differences

SEMRush logo SEMRush

All-in-one Marketing Toolkit for digital marketing professionals.

Keyword Insights logo Keyword Insights

Save hours doing keyword research
  • SEMRush Landing page
    Landing page //
    2024-08-24
  • Keyword Insights Landing page
    Landing page //
    2023-05-11

SEMRush features and specs

  • Comprehensive SEO Toolkit
    SEMRush provides a wide range of tools for keyword research, competitive analysis, backlink analysis, site audit, and more, making it a one-stop-shop for all SEO needs.
  • Accurate Data
    Known for providing accurate and updated data which is crucial for making informed SEO decisions.
  • Competitive Analysis
    Offers extensive competitor analysis features, helping businesses understand their competitors' strategies and improve their own.
  • In-depth Reports
    Creates detailed reports that offer valuable insights into performance metrics and areas for improvement.
  • User-friendly Interface
    The platform is designed with a user-friendly interface, making it accessible even for beginners in SEO.

Possible disadvantages of SEMRush

  • Pricing
    SEMRush pricing can be relatively high, especially for small businesses and freelancers.
  • Learning Curve
    Despite being user-friendly, the sheer depth of features can present a steep learning curve for new users.
  • Data Limits
    Certain features and data exports are limited based on the subscription plan, which can be restrictive for high-volume users.
  • Customer Support
    While customer support is generally good, some users have reported slow response times during peak periods.
  • Occasional Inconsistencies
    Some users have reported occasional inconsistencies in search volume and backlink data.

Keyword Insights features and specs

  • Comprehensive Analysis
    Keyword Insights provides a thorough analysis of keywords, offering detailed insights that help in understanding search intent and improving SEO strategy.
  • Clustering Functionality
    The tool features a powerful keyword clustering feature that groups similar keywords together, saving time in organizing and planning content around related topics.
  • Data-Driven Decisions
    It provides data-backed keyword suggestions that assist marketers in making informed decisions about which keywords to target, optimizing content performance.
  • User-Friendly Interface
    The platform has an intuitive interface that is easy to navigate for both beginners and experienced users, enhancing the overall user experience.

Possible disadvantages of Keyword Insights

  • Subscription Cost
    Keyword Insights operates on a subscription-based model, which may not be affordable for small businesses or individual users with limited budgets.
  • Complexity for Beginners
    Despite its user-friendly interface, the depth of data and features might be overwhelming for users who are new to SEO and keyword analysis.
  • Limited Free Trial
    The tool offers a limited free trial, which might not be sufficient for users to fully explore and evaluate its capabilities before committing to a subscription.
  • Dependence on Third-Party Data
    The accuracy and utility of Keyword Insights are dependent on the quality and timeliness of the third-party data it uses, which could occasionally be a limitation.

SEMRush videos

SEMRush Review 2020 ☑️ Best Keyword Research Tool in 2020? 😱 SEMRush Tutorial

More videos:

  • Tutorial - SEMRush Review 2019 and Full SEMRush Tutorial on How to Use SEMRush
  • Tutorial - SEMRush Review and Tutorial: How Good Is It Really?

Keyword Insights videos

Keyword insights product demo (August 2023)

More videos:

  • Tutorial - How To Interpret Hub/Spoke Model Insights - Keyword Insights

Category Popularity

0-100% (relative to SEMRush and Keyword Insights)
SEO
97 97%
3% 3
SEO Tools
97 97%
3% 3
Content Marketing
98 98%
2% 2
Keyword Research
0 0%
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare SEMRush and Keyword Insights

SEMRush Reviews

  1. fraserstewart
    · CCO at Lyfeguard ·
    Fantastic platform but introduce a ‘starter tier’

    Can’t knock the platform - it’s great. I feel like they should have a paid-for offering at a lower price point, however. Strongly recommend!

  2. Mohit Gupta
    · Small Business Owner at SmokeHub ·
    Easy to use with limited trail but prices are high expensive - Semrush

    Semrush is very popular and next level performance tool which varies competitors, analyzes and tracking of any domain website, which provides you full information what's the position of the website, overall traffic, etc. This tool is easy to use with limited trial 7 days, after the trial ends, has limited features work on free plan. There plans are very expensive, not affordable at purchasing price plans.

    In my experience, semrush is very costly and high level of experience.

    🏁 Competitors: Ahrefs, Moz, SE Ranking, Marketing Miner
    👍 Pros:    Real-time analytics|Excellent features|Simple yet powerful and efficient tool
    👎 Cons:    Pricing is too high|Limited features with free plan.
  3. Dorian Leone
    · Webmaster at Competitive Insight ·
    Great keyword tracking platform, shame they removed the display advertising report

    SEMrush provides a great central hub for adding your websites as projects which can be tracked, audited and measured for visibility over time. I've used the platform across many roles and found the only recent drawback was the removal of their display advertising competitor reports.

    🏁 Competitors: Serpstat

The 16 Best Moz Alternatives for Every Budget 
If you run local SEO campaigns, Semrush has a whole set of tools called Semrush Local that are just for that purpose. You can add this tool kit on to a standard Semrush subscription or purchase it separately.
10 SE Ranking Alternatives in 2025 [Free and Paid]
SEMrush is ideal for users who need a comprehensive suite that goes beyond SEO, including content marketing and PPC management, making it perfect for digital marketers with diverse needs. Its extensive feature set offers a broader range of capabilities compared to SE Ranking.
10 Moz Pro Alternatives in 2025 [Free and Paid]
SEMrush is an all-in-one marketing platform that offers a broader range of tools compared to Moz Pro. SEMrush includes features such as keyword research, site audits, and backlink analysis, but it also extends into content marketing, social media management, and PPC.
Top 5 SEO Automation Tools for Agencies
By now, you’ve seen how each of these top SEO automation tools can help your agency thrive in 2025. The right choice for you depends on your agency’s focus and challenges. If you need to quickly optimize on-page elements at scale, a tool like ClickRank or Alli AI might be your best bet for automating those tasks. If you’re looking for a complete done-for-you AI assistant,...
Screaming Frog Alternative
SemRush - SemRush’s technical SEO tools will allow you to crawl your website similar to Screaming Frog. SemRush also provides comprehensive keyword research tools of course, and a powerful toolset for any SEO. Pricing starts at $139.95 per month for one user.
Source: metamonster.ai

Keyword Insights Reviews

9 BEST Keyword Grouping Tools to Speed up Keyword Research
Keyword Insights is another excellent keyword grouping tool with decent accuracy and it's easy to use.

Social recommendations and mentions

Based on our record, SEMRush seems to be a lot more popular than Keyword Insights. While we know about 18 links to SEMRush, we've tracked only 1 mention of Keyword Insights. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

SEMRush mentions (18)

  • SEO 101: A Fun and Easy Guide to Crushing It in Digital Marketing
    Unveiling the Advanced SEO Strategies: 1. Strategic Keyword Domination: Identify high-value, long-tail keywords relevant to your niche. Leverage keyword mapping to align content with specific stages of the customer journey. Tools like Ahrefs and SEMrush offer advanced keyword research capabilities. 2. Content Excellence Beyond Basics: Craft content that not only targets keywords but provides value and... - Source: dev.to / over 1 year ago
  • Research tools for niche/product competition?
    I use SEMRush (semrush.com/) a lot when researching a niche. I would input the URL of a competitor, and then examine "competitors of organic key words" -- to find related websites that compete with the input URL website. I would spent hours and hours in researching and documenting a list of competitors in different niches. Source: almost 2 years ago
  • The blackout isn’t just for subreddits. Users need to participate too.
    Https://www.similarweb.com/ and https://semrush.com they are not 100% accurate but they are a good indicator. Source: almost 2 years ago
  • How is your content production workflow?
    Each day that I write, I create the post directly in Wordpress. I use Surfer for Content optimization and sometimes SEMrush to help with keyword research, but I’m not super strict about following the suggestions. I try to keep it as natural as possible. Source: about 2 years ago
  • Need to up my SEO game.
    If you're looking to up your SEO game, there are several strategies you can try. One approach is to conduct thorough keyword research to identify the phrases and terms your target audience is using to search for businesses like yours. Tools like SEMrush and SurferSEO can be helpful. From there, you can optimize your website content, including titles, meta descriptions, and body copy, to incorporate these keywords... Source: about 2 years ago
View more

Keyword Insights mentions (1)

  • Generating $10,000 Worth of SEO Articles in 3 Months (Week 3)
    Keyword research - I did my keyword research using keywordinsights.ai. You can also use Google Keyword Planner or other similar services to find relevant keywords in your domain. Source: over 2 years ago

What are some alternatives?

When comparing SEMRush and Keyword Insights, you can also consider the following products

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

Ubersuggest - Want more traffic? Ubersuggest shows you how to win the game of SEO. Just type in a domain or a keyword to get started.

Moz - Backed by industry-leading data and the largest community of SEOs on the planet, Moz builds tools that make inbound marketing easy.

Optiwing - Optiwing is a keyword grouping tool that groups keywords into topical clusters that can be targeted with a single article, and other live SERP SEO tools, we use live Google SERP data to quickly and automatically create topical clusters.

SE Ranking - All-in-One cloud-based SEO software for agencies, marketing teams and webmasters

cognitiveSEO - The cognitiveSEO tool provides a unique analysis process that delivers Unparalleled Backlink Analysis, Content Audit and Rank Tracking for Every Site.