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Selenium VS Google Marketing Platform

Compare Selenium VS Google Marketing Platform and see what are their differences

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Contents:
  1. » Base Details
  2. » Videos
  3. » Reviews
  4. » Alternatives

Selenium logo Selenium

Selenium automates browsers. That's it! What you do with that power is entirely up to you. Primarily, it is for automating web applications for testing purposes, but is certainly not limited to just that.

Google Marketing Platform logo Google Marketing Platform

Google's unified and improved marketing and analytics tools.
  • Selenium Landing page
    Landing page //
    2023-04-12
  • Google Marketing Platform Landing page
    Landing page //
    2021-09-26

Selenium videos

+ Add

Selenium supplements — worth it or waste of time?

More videos:

  • Review - bio true selenium review
  • Review - SELENIUM: Why You Need It and Where To Get It

Google Marketing Platform videos

+ Add

Webinar: Get to Know All Products Available in the Google Marketing Platform

More videos:

  • Tutorial - Google Optimize Tutorial 2020 - Conversion Rate Optimization Tests
  • Tutorial - How to Use Google Surveys to Get Consumer Insights
  • Tutorial - How To Earn Money From Google Opinion Rewards 2020 | Earn Money From Google Surveys 2020
  • Review - Google Optimize Review | Flaunt Digital
  • Tutorial - Google Optimize Tutorial: How to Get Started Quickly

Category Popularity

0-100% (relative to Selenium and Google Marketing Platform)

Selenium

Google Marketing Platform

Automated Testing
100 100%
Automated Testing
0% 0
Surveys
0 0%
Surveys
100% 100
Browser Testing
100 100%
Browser Testing
0% 0
Forms And Surveys
0 0%
Forms And Surveys
100% 100

User comments

Share your experience with using Selenium and Google Marketing Platform. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Selenium and Google Marketing Platform

Selenium Reviews

Top Selenium Alternatives
Nightwatch.js simplifies the setup and use of Selenium WebDriver, providing an abstraction layer that is easier to work with for JavaScript developers. While it offers the broad compatibility and standardization of Selenium WebDriver, it aims to improve the development experience with its simplified syntax and support for the Page Object pattern, making it a middle ground...
Source: bugbug.io
Top 5 Selenium Alternatives for Less Maintenance
And that’s why code-free test automation is important. Implementing codeless Selenium alternatives can address the challenges posed by traditional Selenium testing. They help testers with various skill sets to contribute to the testing process, enhancing collaboration and accelerating the testing lifecycle. For an in-depth discussion on the significance of codeless Selenium,...
Source: www.leapwork.com
Best Automation Testing Tools (Free and Paid) | July 2022
Automation testing is the process of testing the software using an automation tool to find the defects. In this process, executing the test scripts and generating the results are performed automatically by automation tools. Some most popular tools to do automation testing are HP QTP/UFT, Selenium WebDriver, etc.,
Source: www.softwaretestingmaterial.com
20 BEST Selenium Alternatives in 2021
Selenium is an open-source automated testing tool. It can perform functional, regression, load testing on web applications across different browsers and platforms. Selenium is one of the finest tools, but it does have some drawbacks.
Source: www.guru99.com
Top 10 Best Selenium Alternatives You Should Try
Selenium is a convenient and portable software testing tool specifically used for testing web applications. It acts as an API (Application Program Interface) for browser automation. Selenium is the widely used free and open-source tool used for automation testing of web applications through various browsers and platforms.
Source: www.softwaretestinghelp.com

Google Marketing Platform Reviews

Top 10 CRO Tools to Boost Conversions for Free in 2023
Looking for a free testing tool to optimize your conversion? Well, this testing software can integrate with Google Analytics and Google AdWords. Google Optimize comes with 3 main features, including A/B testing, split testing, and multivariate testing (MVT). Using this conversion rate optimization software enables you to measure the performance of your webpage.
Source: aigrow.me
15 Best A/B Testing Tools And Software (2021 List)
Google Optimize is a free A/B testing tool for folks looking to measure site experience and engagement on their website. You might be using Google Analytics on your website, why not integrate Google Optimize with it? All you need to add a single line of code to your existing analytics implementation. That’s it.
Source: www.einsstark.tech
3 free tools for Product Managers to improve product adoption
Google Optimize allows you to experiment with a user journey and run A/B tests. You can define your goals, generate variants of your product’s frontend and roll them out independently. The integration with Google Analytics give you an overview on which variant performs best.
Source: medium.com
18 Top A/B Testing Tools Reviewed by CRO Experts
“Google Optimize is a completely free A/B and multivariate testing enterprise testing tool. With a visual editor, code editor, and native integration with Google Analytics it is the best tool for companies that are just starting with testing. Many nice-to-have features are still missing, like an image upload feature, but Google continues to roll out enhancements every week....
Source: conversionxl.com

Social recommendations and mentions

Based on our record, Selenium should be more popular than Google Marketing Platform. It has been mentiond 8 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Selenium mentions (8)

  • How to write tests in Django for JavaScript fetch
    You won't be able to test the javascript function itself from within python, but you can exercise the front-end code using something like cypress (https://cypress.io) or the older but still respectable selenium (https://selenium.dev). Source: about 1 year ago
  • Having Issues with selenium
    In addition, .find_element_by_class_name is deprecated since selenium 4.3.0 and the replacement is .find_element(By.CLASS_NAME, "class"). Check selenium's site for more info. Source: over 1 year ago
  • Issues with Selenium 4.8.0
    This is the code again after checking selenium's official site :. Source: over 1 year ago
  • Having Issues with selenium
    I also tried the following code seen on the selenium.dev website. Source: over 1 year ago
  • Document Object Model Specification
    The following functions are defined within the Selenium project, at revision 1721e627e3b5ab90a06e82df1b088a33a8d11c20. - Source: dev.to / about 2 years ago
View more

Google Marketing Platform mentions (2)

  • 6 Ways to Optimize Your Website for Better Conversion Rate
    Google Optimize: This tool assists you in getting a rich solution through A/B testing, website testing & personalization tools for small businesses to help create engaging customer experiences. - Source: dev.to / over 1 year ago
  • Google is deprecating Google Surveys
    That's something else. It's (it was) a marketing product. > Google Surveys is a market research tool that allows you to easily create online surveys in order to make more informed business decisions. Users complete survey questions in order to access high quality content around the web, See https://marketingplatform.google.com/about/surveys/. - Source: Hacker News / over 1 year ago
  • This person just posted an ad that asked them about DLC they planned on buying. Mario Party Superstars was listed with three other games on the Switch that already have DLC. Is this a good sign that we are getting Mario Party Superstars DLC?
    I had assume it was Google itself because I hadn't heard of surveys being part of the AdWords program, but a quick google search showed I was wrong about that. However, I stand by my assessment that the inconsistency between the answers indicate it was an "AI Generated" question. (One option is a named DLC, another is a generic " DLC" answer, and the other two are just the base games' names). Source: about 2 years ago
  • Ad management platform
    But an obvious choice at your level of ad spend would be Google Marketing Platform which covers a wide range of channels: https://marketingplatform.google.com/about/. Source: over 2 years ago
  • Using Randomized, Representative Surveying Data to Model $GME Ownership Among the U.S. Adult Population
    More about Google Consumer Surveying: https://marketingplatform.google.com/about/surveys/. Source: almost 3 years ago

What are some alternatives?

When comparing Selenium and Google Marketing Platform, you can also consider the following products

Cypress.io - Slow, difficult and unreliable testing for anything that runs in a browser. Install Cypress in seconds and take the pain out of front-end testing.

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

Robot framework - Robot Framework is a generic test automation framework for acceptance testing and acceptance...

Google Forms - Simple web forms from Google.

Katalon - Built on the top of Selenium and Appium, Katalon Studio is a free and powerful automated testing tool for web testing, mobile testing, and API testing.

Qualtrics - Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

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