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Segment VS Salesforce Identity

Compare Segment VS Salesforce Identity and see what are their differences

LiveSession
LiveSession helps you analyze users’ behavior, improve UX, find JS bugs, and increase conversion rates using session replays, and event-based product analytics. featured
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Segment logo Segment

We make customer data simple.

Salesforce Identity logo Salesforce Identity

Salesforce Identity streamlines the user access with a single login and helps to discover the power of a single, trusted identity for employees, partners, and customers.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Salesforce Identity Landing page
    Landing page //
    2023-06-16

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Salesforce Identity

Website
salesforce.com
Pricing URL
-
Release Date
-
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Salesforce Identity features and specs

  • Single Sign-On (SSO)
    Enables users to access multiple applications with a single set of login credentials, improving user convenience and reducing password fatigue.
  • Integrated Authentication
    Seamlessly integrates with existing Salesforce environment, providing a cohesive user experience and better security management.
  • Multi-Factor Authentication (MFA)
    Enhanced security through the use of multiple authentication methods, reducing the risk of unauthorized access.
  • Centralized Identity Management
    Eases user management by centralizing identity and access control, reducing administrative overhead.
  • Social Sign-On
    Allows users to log in using their social media credentials, increasing login speed and potentially improving user engagement.
  • Compliance and Reporting
    Offers built-in tools for compliance with various industry standards and regulations, along with reporting capabilities for auditing and monitoring.

Possible disadvantages of Salesforce Identity

  • Cost
    Can be expensive, especially for small businesses or startups, due to subscription and implementation fees.
  • Complexity
    Implementation and customization might be complex and time-consuming, requiring specialized knowledge.
  • Dependency on Salesforce Ecosystem
    Tightly integrated with Salesforce, which might be a limitation for companies using a diverse set of platforms and looking for a more agnostic solution.
  • Learning Curve
    Users and administrators may experience a steep learning curve, requiring training and adaptation time.
  • Integration Challenges
    Integrating with non-Salesforce applications can be tricky and may require additional configuration or third-party tools.

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Salesforce Identity videos

+ Add

Salesforce Identity: One Customer, Many Touchpoints

Category Popularity

0-100% (relative to Segment and Salesforce Identity)

Segment

Salesforce Identity

Analytics
100 100%
Analytics
0% 0
Identity And Access Management
0 0%
Identity And Access Management
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Identity Provider
0 0%
Identity Provider
100% 100

User comments

Share your experience with using Segment and Salesforce Identity. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Salesforce Identity

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Salesforce Identity Reviews

We have no reviews of Salesforce Identity yet.
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Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 23 days ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 1 month ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / about 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

Salesforce Identity mentions (0)

We have not tracked any mentions of Salesforce Identity yet. Tracking of Salesforce Identity recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Salesforce Identity, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

OneLogin - On-demand SSO, directory integration, user provisioning and more

Matomo - Matomo is an open-source web analytics platform

Idaptive Next-Gen Access - Idaptive delivers Next-Gen Access through a zero trust approach. Idaptive secures access everywhere with single sign-on, adaptive MFA, EMM and analytics.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

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