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Segment VS Google Analytics for G Suite

Compare Segment VS Google Analytics for G Suite and see what are their differences

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Turn SQL Data into Decisions. Build professional dashboards and data visualizations without technical expertise. Easily embed analytics anywhere, receive automated alerts, and discover AI-powered insights all through a straightforward interface. featured
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Segment logo Segment

We make customer data simple.

Google Analytics for G Suite logo Google Analytics for G Suite

If you're an administrator of Google accounts for an organization, you can control who uses Google Analytics from their account. Just turn Analytics on or off for those people in your Admin conso
  • Segment Landing page
    Landing page //
    2023-10-08
  • Google Analytics for G Suite Landing page
    Landing page //
    2022-08-23

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Google Analytics for G Suite

Website
support.google.com
Pricing URL
-
Release Date
-
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Google Analytics for G Suite features and specs

  • Comprehensive Data
    Google Analytics provides a detailed overview of user interactions, allowing businesses to understand how users engage with their online content across G Suite applications.
  • Integration
    Seamlessly integrates with other Google services and products, enhancing the ability to gather and analyze data from various sources within the Google ecosystem.
  • Custom Reports
    Users can create customized reports that cater to specific needs or metrics, aiding in targeted analysis and decision-making.
  • Real-Time Data
    Offers real-time analytics, enabling users to track and respond to user behaviors as they occur, which can be crucial for time-sensitive adjustments.
  • User Segmentation
    Allows for detailed user segmentation, helping businesses to target specific user groups based on behaviors and attributes.

Possible disadvantages of Google Analytics for G Suite

  • Complexity
    The interface and depth of features can be overwhelming for new users, requiring a learning curve to effectively utilize all functionalities.
  • Privacy Concerns
    Given the sensitivity of data, users must ensure compliance with privacy laws and consider the implications of data being stored and processed by a third party.
  • Limited Free Version
    While free, Google Analytics may be restrictive for larger organizations demanding more advanced features, potentially necessitating an upgrade to Google Analytics 360, which incurs costs.
  • Sampling Issues
    In large datasets, Google Analytics might use data sampling, which can lead to less accurate results and potential misinterpretation of user behavior.
  • Data Ownership
    There can be concerns regarding data ownership and dependency on Google's analytics environment, which may affect data portability and control.

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Google Analytics for G Suite videos

No Google Analytics for G Suite videos yet. You could help us improve this page by suggesting one.

Add video

Category Popularity

0-100% (relative to Segment and Google Analytics for G Suite)

Segment

Google Analytics for G Suite

Analytics
100 100%
Analytics
0% 0
Data Visualization
0 0%
Data Visualization
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100

User comments

Share your experience with using Segment and Google Analytics for G Suite. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Google Analytics for G Suite

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Google Analytics for G Suite Reviews

We have no reviews of Google Analytics for G Suite yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 2 months ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 3 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 6 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

Google Analytics for G Suite mentions (0)

We have not tracked any mentions of Google Analytics for G Suite yet. Tracking of Google Analytics for G Suite recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Google Analytics for G Suite, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Business Hangouts for G Suite - Business Hangouts is a webinar platform its an all-in-one app to produce business and corporate Webinars, Online meetings, Web Conferences, and Virtual Events.

Matomo - Matomo is an open-source web analytics platform

Supermetrics - Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Cervinodata - Cervinodata Makes it super easy to present your campaign performance data in Klipfolio, Google Data Studio and others. Free plan available.

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