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Segment VS Geckoboard

Compare Segment VS Geckoboard and see what are their differences

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Contents:
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Segment logo Segment

We make customer data simple.

Geckoboard logo Geckoboard

Get to know Geckoboard: Instant access to your most important metrics displayed on a real-time dashboard.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Geckoboard Landing page
    Landing page //
    2023-10-15

  www.geckoboard.comSoftware by Geckoboard

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Geckoboard

Website
geckoboard.com
Pricing URL
Official Geckoboard Pricing
Release Date
-
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Geckoboard features and specs

  • User-Friendly Interface
    Geckoboard has a clean and intuitive interface, making it easy for users to set up and navigate dashboards without the need for in-depth technical skills.
  • Real-Time Data
    Geckoboard offers real-time data visualization, allowing users to monitor key metrics and make data-driven decisions swiftly.
  • Integration Capabilities
    Geckoboard supports a wide range of integrations with popular data sources such as Google Analytics, Salesforce, and Zendesk, making it versatile for different business needs.
  • Customizable Dashboards
    Users can customize dashboards extensively to focus on the KPIs that matter most to their organization, providing a tailored data visualization experience.
  • Easy Sharing
    Dashboards can be easily shared with team members or external stakeholders through secure links, making collaboration straightforward.

Possible disadvantages of Geckoboard

  • Cost
    Geckoboard can be relatively expensive, particularly for small businesses or startups with limited budgets.
  • Limited Advanced Analytics
    While it excels in data visualization, Geckoboard lacks advanced analytics features, such as complex data manipulation or predictive analytics, that some businesses may require.
  • Integration Limitations
    Although Geckoboard supports many integrations, users might find that not all data sources are covered, requiring additional data handling.
  • Dependency on External Data Integrity
    The accuracy of the dashboards heavily depends on the quality and accuracy of the external data sources integrated with Geckoboard.
  • Learning Curve
    Although the interface is user-friendly, there is still a learning curve for users unfamiliar with data dashboards and those who need to customize more advanced features.

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Geckoboard videos

+ Add

Spreadsheet dashboards with Geckoboard - how to get key metrics seen

More videos:

  • Review - Geckoboard Data Dashboard: Product Spotlight

Category Popularity

0-100% (relative to Segment and Geckoboard)

Segment

Geckoboard

Analytics
81 81%
Analytics
19% 19
Data Dashboard
0 0%
Data Dashboard
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Business Intelligence
0 0%
Business Intelligence
100% 100

User comments

Share your experience with using Segment and Geckoboard. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Geckoboard

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Geckoboard Reviews

11 Metabase Alternatives
Geckoboard is a great service that is used to build featured dashboards with the help of eighty different integrations that is a very useful method to connect your data with this application. By using this platform, you will be able to create real-time dashboards with easy-to-use and simple steps that are available for even first-time users. This application is trusted by...
Source: www.justalternativeto.com
Top 10 Visual Analytics Provider For 2021
A UK-based firm, Geckoboard specialises in what it calls TV dashboarding. The company creates dashboards that are more customisable to TV or bigger screens and can help companies define goals and monitor performances through KPIs that can change real-time. The platform connects to more than 60 data sources across horizontals like finance, marketing project management, social...
Source: analyticsindiamag.com
27 dashboards you can easily display on your office screen with Airtame 2
Sometimes, one dashboard just isn’t enough. That’s why Geckoboards lets you display several different dashboards on the same screen. You can even add your own logo for a customized look and feel that matches your brand.
Source: airtame.com

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 45 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / 24 days ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 1 month ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / about 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

Geckoboard mentions (0)

We have not tracked any mentions of Geckoboard yet. Tracking of Geckoboard recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Geckoboard, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Matomo - Matomo is an open-source web analytics platform

Google Data Studio - Data Studio turns your data into informative reports and dashboards that are easy to read, easy to share, and fully custom. Sign up for free.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Klipfolio - Klipfolio is an online dashboard platform for building powerful real-time business dashboards for your team or your clients.

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