Software Alternatives, Accelerators & Startups

Segment VS Embeddable

Compare Segment VS Embeddable and see what are their differences

Segment logo Segment

We make customer data simple.

Embeddable logo Embeddable

The toolkit for building fast, interactive, fully-custom analytics experiences into your app.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Embeddable Headless Embedded Analytics
    Headless Embedded Analytics //
    2025-03-18

Build Remarkable Analytics Experiences. No more 'Build vs. Buy'. Embeddable is the embedded analytics tool where you own the front-end code and we handle everything else. Now you can build fully-bespoke, fast-loading charts and dashboards in your app without the engineering costs. Delight your customers, reduce engineering overheads, and deliver your dream experience, fast. Compatible with all major databases. Cloud & Self-hosted. Multi-tenancy. Open source component library + more

Segment

$ Details
-
Release Date
2011 January
Startup details
Country
United States
State
California
Founder(s)
Calvin French-Owen
Employees
500 - 999

Embeddable

Pricing URL
-
$ Details
paid
Release Date
2023 August
Startup details
Country
United Kingdom
State
London
Founder(s)
Tom Gardiner, Harry Marshall
Employees
20 - 49

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Embeddable features and specs

  • Cloud-Hosted Option
  • Self-Hosted Option
  • Frontend SDK
  • No-code Dashboard Builder
  • Performant Embedding
  • Row-Level Security
  • Configurable Cache
  • Compatible with Major Databases
  • Compatible with Charting Libraries
  • Template Charting Components Provided
    Included
  • Dedicated Account Management
  • Version Control
  • Audit Logs
  • Documentation

Analysis of Segment

Overall verdict

  • Yes, Segment is considered a good tool for businesses looking to unify their customer data across various platforms.

Why this product is good

  • Data Aggregation: Segment efficiently aggregates customer data from multiple sources, providing a unified view for businesses.
  • Integrations: It offers seamless integration with hundreds of different marketing, analytics, and data warehouse tools.
  • Ease of Use: Segment is known for its user-friendly interface and robust documentation, making it accessible even for non-technical users.
  • Scalability: Whether you're a startup or an enterprise, Segment is designed to handle data at scale.

Recommended for

  • Businesses looking to unify customer data across various platforms
  • Companies needing a central hub for analytics tools
  • Marketing teams wanting better data insights
  • Developers needing an efficient way to manage customer data tracking

Segment videos

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Embeddable videos

No Embeddable videos yet. You could help us improve this page by suggesting one.

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Category Popularity

0-100% (relative to Segment and Embeddable)
Analytics
100 100%
0% 0
Business Intelligence
0 0%
100% 100
Web Analytics
100 100%
0% 0
Data Dashboard
72 72%
28% 28

Questions & Answers

As answered by people managing Segment and Embeddable.

How would you describe the primary audience of your product?

Embeddable's answer:

Software companies who care about the UX and loading speed of their customer-facing analytics.

What makes your product unique?

Embeddable's answer:

Get the best of 'Build vs. Buy' in one stack-agnostic solution. Embeddable gives you full control over the frontend of your analytics experience, and handles the backend for you. No longer do you have to choose between a limited out-of-the-box solution, or building everything from scratch.

What's the story behind your product?

Embeddable's answer:

Embeddable is from the team behind Trevor.io -- a popular internal BI tool which also allows you to embed dashboards into your app. We realised embedding dashboards from a BI tool into your app wasn't the 'dream solution', and building analytics from scratch was super expensive... so we built Embeddable from the ground up to enable teams to deliver fully-bespoke, highly-performant analytics in their apps for their customers in 10% of the time.

Who are some of the biggest customers of your product?

Embeddable's answer:

  • Scalapay
  • Adthena
  • Irwin
  • EtonX
  • Resident Advisor
  • Facilities Solutions Group (FSG)
  • Multibrain
  • Raydiant
  • ThinkCERCA
  • Tixly
  • Softools
  • Faheem App
  • Just Move In
  • Any Creek

Why should a person choose your product over its competitors?

Embeddable's answer:

If you want full control over the UX of your customer-facing analytics experience, but don't want to invest months of developer time on building and maintaining a fully-custom build -- OR -- if you're using an embedded analytics too already that loads slowly and doesn't look and feel like the rest of your platform.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Embeddable

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segmentโ€™s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Embeddable Reviews

6 Best Looker alternatives
After a successful, oversubscribed Private Beta, Embeddable is now publicly available. More information on how to work with Embeddable can be found on their homepage at embeddable.com. Get in touch with the Embeddable team for pricing.
Source: trevor.io
Power BI Embedded vs Looker Embedded: Everything you need to know
The main differences between Power BI Embedded and Embeddable are performance, price, and customizability. Embeddable gives you full control over your charting components and data models. Itโ€™s also built from the ground up to enable companies to deliver fully bespoke, highly-performant analytics experiences to their customers, without requiring an expensive in-house build....
Source: embeddable.com
Embedded analytics in B2B SaaS: A comparison
Iโ€™m happy to say that weโ€™ve enrolled in the beta program of Embeddable. After learning all the above it seems like this is the option weโ€™d want to invest in. Weโ€™ll keep you posted on how this pans out, but weโ€™re excited about what Embeddable is building and is going to offer.
Source: medium.com

Social recommendations and mentions

Based on our record, Segment seems to be a lot more popular than Embeddable. While we know about 46 links to Segment, we've tracked only 2 mentions of Embeddable. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (46)

  • Enriching Free Trial Signups: The PLG Data Stack for Turning Inbound Users Into Qualified Pipeline
    For teams just starting out with PLG enrichment: Datagma as the primary personal email resolver, PDL as fallback, Segment as the event bus, Mixpanel for behavioral event storage (the SQL explorer makes it easy to export activation cohorts for offline scoring analysis without touching production code), and whatever CRM you already have. - Source: dev.to / 3 months ago
  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / over 1 year ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / over 1 year ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / over 1 year ago
  • My 2024 Good Links List
    Segment โ€“ Customer data platform for tracking and analytics. - Source: dev.to / over 1 year ago
View more

Embeddable mentions (2)

  • AI in BI tools: why we're not there yet
    Then comes data modeling. BI tools such as Embeddable need to know how different tables and fields relate to each other. Someone has to define what terms like โ€œtop customerโ€ or โ€œQ3 revenueโ€ actually mean. Without this, the AI won't know where to look or how to answer even basic questions. - Source: dev.to / over 1 year ago
  • Apache Superset
    Itโ€™s still pretty new but build by an experienced team. Itโ€™s commercial software though. https://embeddable.com/. - Source: Hacker News / over 2 years ago

What are some alternatives?

When comparing Segment and Embeddable, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Luzmo - From data to decisions, damn fast. Embed beautiful, easy-to-use dashboards in your SaaS product in days, not months.

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Metabase - Metabase is the easy, open source way for everyone in your company to ask questions and learn from...

Egnyte - Enterprise File Sharing

Looker - Looker makes it easy for analysts to create and curate custom data experiencesโ€”so everyone in the business can explore the data that matters to them, in the context that makes it truly meaningful.