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Segment VS Blueshift

Compare Segment VS Blueshift and see what are their differences

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Embedded Analytics built exclusively for SaaS applications. featured
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Segment logo Segment

We make customer data simple.

Blueshift logo Blueshift

The SmartHub CDP: relevant, connected experiences across the omnichannel journey driven by unified, informed, and activated data
  • Segment Landing page
    Landing page //
    2023-10-08
  • Blueshift Landing page
    Landing page //
    2022-09-28

Blueshift helps brands deliver relevant, connected experiences across every customer interaction.

It’s SmartHub CDP provides brands with the complete toolkit to seamlessly deliver 1:1 experiences in real-time across the entire omnichannel journey, including real-time data unification, audience segmentation, predictive intelligence, 1:1 personalization, omnichannel orchestration, and unmatched scale. The flexible, easy-to-use platform unifies customer data from any source, unlocks intelligence with customizable AI, and activates data across touchpoints in real-time using intelligent decisioning.

The path to delivering customer-centric experiences that grow revenue and drive results has never been quicker.

Segment features and specs

No features have been listed yet.

Blueshift features and specs

  • Multi-Channel Campaigns: Effortlessly set up, deploy, manage, optimize, and measure automated multi-channel campaigns across Email, Push, In-App, SMS, Websites, and more.
  • Single Customer View: Create comprehensive, unified customer profiles of every anonymous and identifiable user based on all your first-party data and complete historical and real-time behaviors.
  • Predictive Intelligence: Intelligent, 1:1 experiences with customizable AI that adapts to users by making sense of customer data and behaviors and using it in real-time to automatically optimize who to target, with what content, on which channel, and at what time.
  • Advanced Segmentation: Build rich, precise customer segments within minutes based on any attribute, or behavior through our intuitive segmentation engine.
  • Personalized Recommendations: Create content blocks with product recommendations, special offers, or other brand content like blogs or videos that dynamically personalize to each customer in real-time based on their current context.

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Blueshift videos

+ Add

A complete tour of the Blueshift platform and core capabilities.

More videos:

  • Review - Half-Life: Blueshift Review
  • Review - Blueshift - Phantasma [SONG REVIEW]
  • Review - BlueShift - Kickstarter Board Game Review

Category Popularity

0-100% (relative to Segment and Blueshift)

Segment

Blueshift

Analytics
100 100%
Analytics
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Data Integration
100 100%
Data Integration
0% 0
Marketing Automation
0 0%
Marketing Automation
100% 100

User comments

Share your experience with using Segment and Blueshift. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Blueshift

Segment Reviews

Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Blueshift Reviews

We have no reviews of Blueshift yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Segment seems to be more popular. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (40)

  • A list of SaaS, PaaS and IaaS offerings that have free tiers of interest to devops and infradev
    Segment.com — Hub to translate and route events to other third-party services. 100,000 events/month free. - Source: dev.to / 3 months ago
  • We made a tool to detect big signups to your SaaS app. Want to be a beta tester?
    Our app – Upollo – connects with your app event data (like Segment) and payment data (like Stripe) to analyze your users and instantly figure out if someone is an important player in your industry. We also help you convert more users, reduce churn, and expand single seats to teams within a company. We're SOC 2 certified and we take data security very seriously. Source: 5 months ago
  • Ledger Live has massive user tracking embedded in it. Here's a fork with all 3rd party trackers removed. See link in comments for context
    Api.segment.io is an API for Twilio for data collection. Source: 5 months ago
  • Best Workflow Automation Software to Streamline Your Development Process
    Twilio Segment caters more to marketing and analytics use cases, offering a customer data platform (CDP) to manage customer data across various channels. Twilio Segment provides comprehensive customer data management by taking complex data from your applications, transforming it into a unified source, and subsequently linking it to various platforms. While its primary focus is on marketing, it can be integrated... - Source: dev.to / 8 months ago
  • What is the most overpriced marketing tech on the market?
    I am working with our marketing team to implement segment.com into the rest of our technology stack. However I personally think that segment is EXTREMELY overpriced (at least for what we use it for). Source: 11 months ago
View more

Blueshift mentions (0)

We have not tracked any mentions of Blueshift yet. Tracking of Blueshift recommendations started around Mar 2021.

What are some alternatives?

When comparing Segment and Blueshift, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Zapier - Connect the apps you use everyday to automate your work and be more productive. 1000+ apps and easy integrations - get started in minutes.

Iterable - Highly-personalized, mobile-optimized email marketing

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

Klaviyo - Klaviyo helps brands own the customer experience, grow higher-value relationships, and deliver more personalized marketing experiences across email, mobile, and web.

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