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Segment VS Amazon Cognito

Compare Segment VS Amazon Cognito and see what are their differences

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Contents:
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  3. » Reviews
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Segment logo Segment

We make customer data simple.

Amazon Cognito logo Amazon Cognito

Amazon Cognito lets you add user sign-up, sign-in, and access control to your web and mobile apps quickly and easily. It scales to millions of users and supports sign-in with social identity providers and enterprise identity providers via SAML 2.0.
  • Segment Landing page
    Landing page //
    2023-10-08
  • Amazon Cognito Landing page
    Landing page //
    2023-03-13

Segment

Website
segment.com
Pricing URL
Official Segment Pricing
Release Date
2011 January
Startup details
Country
United States
State
California
City
San Francisco
Founder(s)
Calvin French-Owen
Employees
500 - 999
Edit details

Amazon Cognito

Website
aws.amazon.com
Pricing URL
-
Release Date
-
Edit details

Segment features and specs

  • Data Integration
    Segment allows you to integrate data from multiple sources such as websites, mobile apps, servers, cloud services, etc., enabling a comprehensive data ecosystem.
  • Ease of Use
    Segment provides a user-friendly interface and documentation, making it easy for technical and non-technical users to set up and manage data pipelines.
  • Real-time Data
    Segment offers real-time data processing, ensuring that your analytics and other data-driven operations are as up-to-date as possible.
  • Scalability
    Segment is designed to scale with your business needs, accommodating increasing data volumes and new data sources without extensive reconfiguration.
  • Security and Compliance
    Segment provides robust security features and compliance with regulations like GDPR and CCPA, ensuring your data is protected and handled responsibly.
  • Extensive Integrations
    Segment supports a wide range of integrations with popular tools and platforms like Google Analytics, Facebook Ads, AWS, and more, making it versatile for different business needs.

Possible disadvantages of Segment

  • Cost
    Segment can be expensive, particularly for small businesses or startups, as its pricing scales with the volume of data and number of integrations.
  • Complexity in Advanced Use
    For more advanced functionalities, there may be a steep learning curve. Advanced configurations and custom integrations can be complex to implement and manage.
  • Dependency on Third-party Integrations
    Segment's functionality relies heavily on third-party integrations. If any of these integrations face issues, it can disrupt your data flow.
  • Setup Time
    Initial setup and configuration of Segment can be time-consuming, particularly for businesses with complex data pipelines and numerous data sources.
  • Limited Customization
    While Segment offers a wide range of integrations, the ability to customize these integrations may be limited compared to building custom solutions in-house.

Amazon Cognito features and specs

  • Scalability
    Amazon Cognito can automatically scale to handle millions of users, making it suitable for both small and large applications.
  • Security
    It is integrated with AWS Identity and Access Management (IAM) and comes with built-in security features such as multi-factor authentication (MFA) and encryption.
  • Integrations
    Cognito seamlessly integrates with other AWS services and can be easily incorporated into your existing AWS infrastructure.
  • Federated Identities
    It supports federated identities, allowing users to sign in with different identity providers like Google, Facebook, and enterprise identity providers via SAML.
  • User Management
    Offers robust user management features such as user groups, roles, and fine-grained access permissions, which are essential for more complex applications.

Possible disadvantages of Amazon Cognito

  • Complexity
    Setting up and configuring Cognito can be complex, especially for developers who are not familiar with AWS services or identity management.
  • Cost
    While the initial tier is free, costs can add up quickly for applications with a large user base and high interaction volume.
  • Limited Customization
    Although you can customize some aspects of the authentication flow, there are limitations which can be restrictive if you need highly tailored authentication processes.
  • Regional Availability
    Cognito may not be available in all AWS regions, which can be a limitation if your application needs to comply with data residency requirements or leverage a specific AWS region.
  • Learning Curve
    There is a learning curve associated with understanding how to effectively use and integrate Cognito within your application, which can take time and resources.

Segment videos

+ Add

What is Segment? How to Implement and Use It.

More videos:

  • Review - What's In My Bag: Chrome Industries MXD Segment

Amazon Cognito videos

+ Add

Amazon Cognito Tutorial - Amazon Cognito User Pools & AWS Amplify Setup

Category Popularity

0-100% (relative to Segment and Amazon Cognito)

Segment

Amazon Cognito

Analytics
100 100%
Analytics
0% 0
Identity Provider
0 0%
Identity Provider
100% 100
Web Analytics
100 100%
Web Analytics
0% 0
Identity And Access Management
0 0%
Identity And Access Management
100% 100

User comments

Share your experience with using Segment and Amazon Cognito. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Segment and Amazon Cognito

Segment Reviews

7 best Mixpanel alternatives to understand your users
This makes Segment particularly useful for companies with complex data ecosystems, or those who need a unified data platform for a consistent customer view across different departments. If you're more about strong data unification rather than detailed behavioral analysis, Segment might be a good tool alternative to Mixpanel.
Source: www.hotjar.com
Top 10 Fivetran Alternatives - Listing the best ETL tools
Acquired by Twilio in 2020, Segment is a Customer Data Platform (CDP) that offers real-time data connectivity and efficient data. Segment's core focus is gathering customer data through event tracking. It has unique features that allow you to segment your customers, and create personas and audiences for better targeting.
Source: weld.app
Top ETL Tools For 2021...And The Case For Saying "No" To ETL
Segment’s API has native library sources for every language, and helps record customer data from sources such as websites, mobile, apps or servers. It helps optimize analytics by piping raw customer data into data warehouses for further exploration and advanced analysis.
Source: blog.panoply.io

Amazon Cognito Reviews

12 User Authentication Platforms [Auth0, Firebase Alternatives]
Cognito is Amazon’s cloud application authentication solution for the masses. It’s a low code deployment that can be used with conventional passwords or 3rd party logins like Google or Facebook.
Source: geekflare.com
Auth0 Vs cognito
Auth0 is far, far easier to implement. But… it is way more expensive. We started on Auth0 and then switched to Cognito. Cognito has cost us a lot of development time. On the other hand all of our data is collected in a single place, AWS, making it easier to analyze (Cloudwatch alerts).
Source: forum.serverless.com

Social recommendations and mentions

Based on our record, Amazon Cognito should be more popular than Segment. It has been mentiond 69 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Segment mentions (45)

  • The Definitive Guide to Braze API
    Twilio Segment: Specializes in customer data collection with a more neutral stance toward destination platforms. Its API allows flexible data routing across your tech stack without being tied to specific engagement channels. - Source: dev.to / about 1 month ago
  • API Analytics: A Strategic Toolkit for Optimization
    To collect these metrics effectively, you'll need specialized tools like Google Analytics, Mixpanel, Segment, or Amplitude. - Source: dev.to / about 2 months ago
  • Unlocking API Potential: Behavioral Analytics for Enhanced User Experience
    Segment for event collection and routing. - Source: dev.to / 2 months ago
  • My 2024 Good Links List
    Segment – Customer data platform for tracking and analytics. - Source: dev.to / 5 months ago
  • Networking cant be easier than this
    And importantly the user data: like the signup, login events, message events back and forth between the user and AI, page visits etc are tracked with the help of Twilio segment. - Source: dev.to / 11 months ago
View more

Amazon Cognito mentions (69)

  • Securing Your Spring Boot Fortress: Best Practices for Robust Applications
    AWS Cognito: Offers user management, authentication, and authorization services. Provides pre-built UI components for user registration and login. AWS Cognito Documentation. - Source: dev.to / 6 months ago
  • Make Tekton Dashboard user authenticated at EKS using AWS Cognito
    -- There will be a oauth2-proxy service deployed -- This service will be exposed via the loadbalancer and the loadbalancer will be mapped against the your domain eg tekton-dashboard.myeks.com -- The upstream of the oauth-proxy service is the tekton-dashboard service. -- We will use AWS Cognito as the OIDC provider for oauth2-proxy service ie user will be authenticated via AWS Cognito. -- With the above setup,... - Source: dev.to / 9 months ago
  • Serverless Security - Cognito Misconfigurations
    Below I look into two possible misconfigurations for the Amazon Cognito service. This is a service from AWS that let's you add sign-up and authentication capabilities to your application quickly and easily. - Source: dev.to / 10 months ago
  • AWS Cognito - IAM in the Cloud
    AWS Cognito is a service that simplifies identity management for apps built in the AWS ecosystem. It facilitates the authentication of users and the authorization of those users to access resources in your application. - Source: dev.to / 11 months ago
  • Friday Thoughts on email validation
    The authentication system is web based and thus uses HTML1. There is a backend written in JavaScript (actually TypeScript), which in turn - for some operations - talks to a service written in .NET that stores data in AWS Cognito. - Source: dev.to / 12 months ago
View more

What are some alternatives?

When comparing Segment and Amazon Cognito, you can also consider the following products

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Auth0 - Auth0 is a program for people to get authentication and authorization services for their own business use.

Matomo - Matomo is an open-source web analytics platform

Okta - Enterprise-grade identity management for all your apps, users & devices

Mixpanel - Mixpanel is the most advanced analytics platform in the world for mobile & web.

OneLogin - On-demand SSO, directory integration, user provisioning and more

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