Searchify is an embedded website search and search marketing application that allows you complete control over search results. The Searchify dashboard lets you create the most relevant search results and custom results so that you can promote specific product results to your website users.
You can rank results based on relevance and sales performance along with suggested results based on keyword search and also smart searches - result suggestions based on the first letters of user searches.
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Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
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