Scoop.it helps Professionals and Enterprises optimize their content marketing ROI through content curation.

Its mission is to make it easy to collect, organize and share knowledge (in the form of web content).

Scoop.it helps people discover content on specific topics, enrich selected content to add value and perspective (by adding a commentary), organize it and distribute it to a public or private, controlled audience.

Publishing by curation with Scoop.it is generally implemented for one of the following purposes:

• Content-centric: as a way to acquire, organize and share knowledge
• Community centric: as a means to engage a community on specific interests
• People-centric: as a means to demonstrate thought leadership

The process of preparing an email address for general use or email outreach is commonly referred to as “Warming Up” an inbox, where you take a number of steps to ensure that an email address does not become deactivated, blacklisted, or automatically marked as spam when it begins to send outgoing messages to other recipients.

Warming Up an email inbox essentially is recreating the way a typical person will use an email address. Just by using your email address normally, you are ‘warming up’ your inbox by sending outgoing mail to other existing users. When you are reading your emails, starring/favoriting certain messages, and engaging in email threads with multiple other email addresses, you are building up your domain reputation in a way that shows that your account is being controlled by a real human being and is not being used to send out unsolicited emails that are trying to mislead/scam/defraud any other real people using their email inbox.