Beyond bringing large-scale, secure digital display networks to market, Scala is adding deep insights into consumer and employee behaviors, patterns and preferences — every digital sign can be a sensor, informing marketing and retail strategy. By analyzing this data, retailers and marketers can personalize and continually optimize in-store screen content, tailoring offers and experiences based on consumer and employee profiles and location.
It collects real-time data from millions of sources, including social media platforms (Facebook, Instagram, Twitter, Twitch, TikTok, Youtube, Telegram), podcasts, publicly available newsletters, online news sites, blogs, forums, reviews sites.
Some of the key features of Brand24 are:
With Brand24, you can increase brand awareness, improve customer support, measure your marketing efforts, conduct a competitor analysis, do social selling, prevent PR crises, and many more.
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Brand24's answer:
Brand24 goes beyond merely gathering mentions; it analyzes mentions and presents actionable insights.
Brand24's answer:
Brand24 offers a strong combination of comprehensive monitoring, timely alerts, detailed analysis, and ease of use, making it a compelling choice for businesses looking to closely monitor and engage with their online presence.
Brand24's answer:
Business of all sizes, Marketing Agencies, Public Relations (PR) Professionals, Social Media Managers, Customer Service Teams, Product Managers and Developers, Influencers and Content Creators.
Brand24's answer:
Brand24's story begins in 2011 in Poland, founded by Michał Sadowski and a team of co-founders. The idea was born out of the need for businesses to understand what was being said about them online. Before the widespread availability of sophisticated media monitoring tools, companies found it challenging to track mentions across the vast expanse of the internet, including social media, blogs, forums, and news sites. This gap in the market led to the creation of Brand24, a tool designed to make digital listening accessible to companies of all sizes.
Brand24's answer:
4000+ brands of all sizes, including: Ikea, Intel, Vichy, Samsung, Carlsberg, Intel.
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