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Salesforce Journey Builder VS Open Web Analytics

Compare Salesforce Journey Builder VS Open Web Analytics and see what are their differences

Salesforce Journey Builder logo Salesforce Journey Builder

Journey Builder empowers you to guide customers on 1:1 journeys across channels and devices to deliver the right digital marketing solution, via the right channel.

Open Web Analytics logo Open Web Analytics

Open Web Analytics - Web Analytics – Open Source Web Analytics Framework
  • Salesforce Journey Builder Landing page
    Landing page //
    2023-05-05
  • Open Web Analytics Landing page
    Landing page //
    2021-10-14

Salesforce Journey Builder videos

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Open Web Analytics videos

Open Web Analytics | You Need to Watch This Video

More videos:

  • Tutorial - Open Web Analytics - How to Install OWA WordPress Plugin

Category Popularity

0-100% (relative to Salesforce Journey Builder and Open Web Analytics)
Email Marketing
100 100%
0% 0
Analytics
0 0%
100% 100
Marketing Automation
100 100%
0% 0
Web Analytics
0 0%
100% 100

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Salesforce Journey Builder and Open Web Analytics

Salesforce Journey Builder Reviews

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Open Web Analytics Reviews

Top 5 open source alternatives to Google Analytics
In addition to the usual raft of analytics and reporting functions, Open Web Analytics tracks where on a page, and on what elements, visitors click; provides heat maps that show where on a page visitors interact the most; and even does e-commerce tracking.
Source: opensource.com
Best Google Analytics Alternatives
Open Web Analytics ranks over Google due its self hosting property and additional features like Heatmap, DOM clicks tracking and mouse movement (recording and playback) tracking.
Source: mofluid.com
The 11 Best Alternatives to Google Analytics
Open Web Analytics is feature-rich, especially considering that it’s free to use. It can track goals along several steps of a conversion funnel, it offers separate stats filtered by pretty much any factor you can think of and it even offers heatmaps and mouse-tracking. However, be warned: with those last two options active, OWA will gobble up server resources like nobody’s...

What are some alternatives?

When comparing Salesforce Journey Builder and Open Web Analytics, you can also consider the following products

Adobe Campaign - Adobe Campaign provides campaign, offer, and personalization management capabilities.

Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.

Acquia Journey - Acquia Journey is an omnichannel tool that allows marketers to listen and learn from customers so they can craft a sequence of personalized touchpoints and trigger what they will see next.

Matomo - Matomo is an open-source web analytics platform

Marketo - Marketo's powerful marketing automation software helps marketers master the art & science of digital marketing to engage customers and prospects.

Clicky - Clicky Web Analytics is a simple way to monitor, analyze, and react to your blog or web site's traffic in real time.