Software Alternatives, Accelerators & Startups

Roundabout VS Surfer SEO

Compare Roundabout VS Surfer SEO and see what are their differences

Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

Surfer SEO logo Surfer SEO

Use Surfer to generate content plans for any domain in a couple of clicks. Write high-quality and SEO-friendly content to win high positions in Google. Sign up now!
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Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month
  • Surfer SEO Landing page
    Landing page //
    2023-07-09

Roundabout

$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October

Roundabout features and specs

  • Influencer lists (+60 niches, validated): Yes
  • AI Lookalike profiles: Yes
  • Influencer insight data performances: Yes
  • Campaign budgeting: Yes
  • Campaign brief creation: Yes
  • Influencer agreements automation: Yes
  • Influencer payment automation: Yes
  • Real-time campaign reports: Yes
  • Multi-campaigns: Yes
  • Content management: Yes
  • Shipping management: Yes
  • Campaign brief templates: Yes
  • Influencer search : Yes

Surfer SEO features and specs

No features have been listed yet.

Roundabout videos

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

Surfer SEO videos

Is Surfer SEO Worth It? 🤔 (Surfer Tool Review)

More videos:

  • Review - Surfer SEO Review: How I Took The Number 1 Position By Deleting 85% Of My Pages Content
  • Tutorial - Surfer SEO Review & Tutorial: Is This The BEST On-Page SEO Tool for Ranking?
  • Review - Surfer SEO Case Study - The TRUTH about Surfer after 30 Days of Optimization
  • Review - Surfer SEO Review - Does It Help You Rank # 1? (My Thoughts)

Category Popularity

0-100% (relative to Roundabout and Surfer SEO)
Influencer Marketing
100 100%
0% 0
SEO Tools
0 0%
100% 100
Social Media Marketing
100 100%
0% 0
SEO
0 0%
100% 100

Questions and Answers

As answered by people managing Roundabout and Surfer SEO.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

Share your experience with using Roundabout and Surfer SEO. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Roundabout and Surfer SEO

Roundabout Reviews

We have no reviews of Roundabout yet.
Be the first one to post

Surfer SEO Reviews

Best Jasper AI Alternatives & Competitors in 2024 [Free/Paid]
By ensuring that created content aligns with relevant, high-performing keywords in their target niche, Surfer SEO provides both marketers and businesses an effective approach to content optimization and search engine visibility. Dive deeper into the world of AI writing with our article on Best Surfer SEO Alternatives, which explores tools to optimize your content strategy.
Source: addlly.ai
Best SE Ranking Alternatives in 2023
Competitor analysis: Enter a target keyword and Surfer SEO will reverse-engineer Google's SERP results. Get suggestions on related terms, questions, headings, word count, images, and more. Based on the results, Surfer provides a content score and suggestions for ranking higher and increasing page search visibility on Google.
15 Best Moz Alternatives
Another alternative to Moz is Surfer. Some would even say that there is no better option in all SEO tools than Surfer. But, of course, Surfer SEO cannot fully change Moz. Let’s find out what it can offer.
WriterZen vs Surfer SEO vs NeuronWriter: Blog Optimization Tools Review
Plagiarism check: WriterZen has its own plagiarism checker, but it is limited only to Google’s database. On the other hand, NeuronWriter and Surfer SEO offer no plagiarism checkers. However, Surfer SEO’s integration with Jasper AI allows it to connect with Copyscape, which scans other search engines apart from Google.

Social recommendations and mentions

Based on our record, Surfer SEO seems to be more popular. It has been mentiond 35 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Roundabout mentions (0)

We have not tracked any mentions of Roundabout yet. Tracking of Roundabout recommendations started around Oct 2023.

Surfer SEO mentions (35)

  • Best AI SEO Tools for NLP Content Optimization
    SurferSEO: An SEO tool with features such as content audits, keyword analysis, and SERP analysis, helping users understand what makes top-ranking content successful. Source: 6 months ago
  • Semrush alternates
    Check out Surfer seo. Its cheaper and can do almost similar task as SEMRush at a cheaper price. Someone mentioned SE ranking which is also a great alternative as well. Source: 11 months ago
  • How To Use Surfer AI To Create Search Engine Optimized Content
    Well, the majority of you must have already used or at least known what surfer seo is as a content optimization tool. Recently, they released their AI feature Surfer AI as one of the most important tools in the content writing space - It's a common knowledge that the copywriting industry is transitioning in this direction. Let’s dive into this guide! Source: 12 months ago
  • Accuranker vs. SE Ranking : Structured Review
    Personally, I believe that SE Ranking is the better option. However, I'd like to mention Surfer as another useful tool to consider. Surfer SEO provides a high-quality content editor as well as SEO optimization features that significantly improve the performance of your website. Source: 12 months ago
  • Best cheap all in one SEO tool for a beginner? (and are open source softwares any good?)
    Surfer SEO can help you with on-page optimization. It performs in-depth analysis of top-ranking pages, providing insights into keyword usage, content structure, headings, and other factors. They offer pricing plans tailored to various needs, including a low-cost option for beginners. Source: 12 months ago
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What are some alternatives?

When comparing Roundabout and Surfer SEO, you can also consider the following products

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

Ahrefs - Ahrefs is a toolset for SEO and marketing. We have tools for backlink research, organic traffic research, keyword research, content marketing & more. Give Ahrefs a try!

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

NeuronWriter - NEURONwriter is an AI-powered tool for writing and optimizing content for SEO. With a user-friendly interface and advanced content editor, it is designed to help you quickly write and optimize high-quality SEO-friendly content.

NeoReach - Influencer marketing search & user content campaign tracking

SEMRush - All-in-one Marketing Toolkit for digital marketing professionals.