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Roundabout VS Smarp

Compare Roundabout VS Smarp and see what are their differences

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Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

Smarp logo Smarp

Smarp is an employee advocacy SaaS solution that turns employees into brand ambassadors and influencers.
Not present

Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month
  • Smarp Landing page
    Landing page //
    2023-06-20

Roundabout

Website
roundabout.pro
Pricing URL
Official Roundabout Pricing
$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October
Edit details

Smarp

Website
smarp.com
Pricing URL
Official Smarp Pricing
$ Details
-
Platforms
-
Release Date
2011 January
Startup details
Country
Finland
State
Southern Finland
City
Helsinki
Founder(s)
Mikael Lauharanta
Employees
50 - 99
Edit details

Roundabout features and specs

  • Influencer lists (+60 niches, validated): Yes
  • AI Lookalike profiles: Yes
  • Influencer insight data performances: Yes
  • Campaign budgeting: Yes
  • Campaign brief creation: Yes
  • Influencer agreements automation: Yes
  • Influencer payment automation: Yes
  • Real-time campaign reports: Yes
  • Multi-campaigns: Yes
  • Content management: Yes
  • Shipping management: Yes
  • Campaign brief templates: Yes
  • Influencer search : Yes

Smarp features and specs

No features have been listed yet.

Roundabout videos

+ Add

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

Smarp videos

+ Add

Meet Joe - Smarp Employee Advocacy Platform

More videos:

  • Review - Smarp Ranked #1 on G2 for Employee Communications
  • Review - G2 Creates New Category ‘Employee Communications’ with Smarp

Category Popularity

0-100% (relative to Roundabout and Smarp)

Roundabout

Smarp

Influencer Marketing
15 15%
Influencer Marketing
85% 85
Social Media Marketing
100 100%
Social Media Marketing
0% 0
Marketing
14 14%
Marketing
86% 86
Marketing Platform
16 16%
Marketing Platform
84% 84

Questions and Answers

As answered by people managing Roundabout and Smarp.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

Share your experience with using Roundabout and Smarp. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, Smarp seems to be more popular. It has been mentiond 2 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Roundabout mentions (0)

We have not tracked any mentions of Roundabout yet. Tracking of Roundabout recommendations started around Oct 2023.

Smarp mentions (2)

  • CEO Wants to Send a Corporate News Notification
    Might want to have a look at smarp - https://smarp.com/. Source: over 1 year ago
  • Wiki or Information Hub or something better than Slack posts
    Check out Smartp (https://smarp.com/). Source: about 3 years ago

What are some alternatives?

When comparing Roundabout and Smarp, you can also consider the following products

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

FameBit - Easiest Way to Find, Hire, and Work with YouTube Influencers

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

TapInfluence - TapInfluence is a cloud-based software platform that automates the creation, management and measurement of influencer marketing programs.

NeoReach - Influencer marketing search & user content campaign tracking

inzpire.me - An end-to-end solution for influencer marketing

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