Software Alternatives, Accelerators & Startups

Roundabout VS Influencity

Compare Roundabout VS Influencity and see what are their differences

Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

Influencity logo Influencity

The most complete AI-powered Influencer Marketing platform for worldwide brands and agencies, with a full stack of solutions to manage and optimize influencer campaigns at scale.
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Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month
  • Influencity Landing page
    Landing page //
    2022-07-20

Influencity is the most complete AI-powered influencer marketing platform that will allow you to obtain total Influencer Relationship Management on a single comprehensive platform. We provide over 60 functionalities that will adjust to your own workflows to successfully execute end-to-end influencer campaigns.

To go into more detail, this is what Influencity platform will allow you to do:

  • Search for the perfect influencers for your campaigns in just a few seconds. We have over 70 million influencers which can be found combining over 20 filters (engagement, location, gender, age, interests…)

  • Analyze any social media profile, create your own database, and organize your influencers in lists. Influencity will allow you to see full profile analysis (followers quality, KPIs, demographics…)

  • Estimate your campaign’s results before managing them. You will be able to do this thanks to the analysis that the platform makes based on the influencers’ main KPIs. You will be able to manage as many campaigns as you need at the same time on a very visual and easy solution.

  • Measure results through complete reports that include publications with its automatically generated metrics, graphs, and data of your campaign as a whole.

Roundabout

$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October

Influencity

$ Details
paid Free Trial $98.0 / Monthly (Create your Custom Bundle)
Platforms
Browser Google Chrome Safari Firefox Web Cloud
Release Date
2014 November

Roundabout features and specs

  • Influencer lists (+60 niches, validated): Yes
  • AI Lookalike profiles: Yes
  • Influencer insight data performances: Yes
  • Campaign budgeting: Yes
  • Campaign brief creation: Yes
  • Influencer agreements automation: Yes
  • Influencer payment automation: Yes
  • Real-time campaign reports: Yes
  • Multi-campaigns: Yes
  • Content management: Yes
  • Shipping management: Yes
  • Campaign brief templates: Yes
  • Influencer search : Yes

Influencity features and specs

  • Influencer Discover: Yes
  • Influencer Outreach: Yes
  • Influencer Database: Yes
  • Influencer Campaign Management: Yes
  • Influencer Campaign Reporting: Yes
  • Influencer Recruitment: Yes
  • E-commerce Integrations: Yes
  • Influencer Seeding Campaigns: Yes

Roundabout videos

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

Influencity videos

Quick Demo Overview

Category Popularity

0-100% (relative to Roundabout and Influencity)
Influencer Marketing
10 10%
90% 90
Marketing
7 7%
93% 93
Social Media Marketing
100 100%
0% 0
Marketing Platform
0 0%
100% 100

Questions and Answers

As answered by people managing Roundabout and Influencity.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

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What are some alternatives?

When comparing Roundabout and Influencity, you can also consider the following products

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

CreatorIQ - CreatorIQ helps agencies, publishers and brands spend more time scaling their influencer programs by spending less time managing them.

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

Traackr - Traackr is an influencer marketing platform.

NeoReach - Influencer marketing search & user content campaign tracking

GRIN - Our all-in-one creator management platform lets you combine all your influencer marketing functions with your ecommerce workflow and run your entire program in one place. From creator discovery and outreach to campaign execution, reporting, & beyond.