Software Alternatives & Reviews

Roundabout VS HypeAuditor

Compare Roundabout VS HypeAuditor and see what are their differences

Roundabout logo Roundabout

Find and activate your Creators. Empower your campaign planning, execution, and tracking across 100+ niches with Roundabout's AI power influencer marketing platform

HypeAuditor logo HypeAuditor

All-in-one Influencer Marketing Platform
Not present

Roundabout is an AI-powered influencer marketing tool designed for brand marketers, and agencies aiming to boost their efficiency, so they can easily:

  • Identifying top-niche profiles across over 60 niches, including official insights data;
  • Maintaining meticulous control over your campaign's every phase (storytelling, content approval, and shipments);
  • Saving up to 90% of the time typically spent on operational steps.

You can sign up for free to get access to:

  • influencers profiles in all niches, using AI-lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

The more campaigns you buy, the more you save:

  • 5% discount if you buy campaigns every 3 months
  • 10% discount if you buy campaigns every month
  • HypeAuditor Landing page
    Landing page //
    2020-07-24

HypeAuditor empowers brands and agencies to run seamless influencer marketing campaigns for Instagram, TikTok, YouTube, Twitter, and Twitch, from recruiting influencers and reviewing content to managing payments, budgets, and product seeding. E-commerce stores on Shopify, Magento, and WooCommerce can integrate with HypeAuditor, create affiliate links, and distribute promo codes. Powered by trustworthy data and AI, HypeAuditor is the ultimate all-in-one influencer marketing platform.

Roundabout

$ Details
freemium $143.0 (1Post + 5Stories from $143 per Creator (min. 4Creators/campaign))
Platforms
Instagram TikTok
Release Date
2022 October

HypeAuditor

$ Details
freemium $219.0 / Monthly (Lite Plan)
Platforms
Instagram YouTube TikTok Twitch Twitter
Release Date
2018 February

Roundabout features and specs

  • Influencer lists (+60 niches, validated): Yes
  • AI Lookalike profiles: Yes
  • Influencer insight data performances: Yes
  • Campaign budgeting: Yes
  • Campaign brief creation: Yes
  • Influencer agreements automation: Yes
  • Influencer payment automation: Yes
  • Real-time campaign reports: Yes
  • Multi-campaigns: Yes
  • Content management: Yes
  • Shipping management: Yes
  • Campaign brief templates: Yes
  • Influencer search : Yes

HypeAuditor features and specs

  • Influencer Discovery: Yes
  • Influencers List Export: Yes
  • Campaign Management & Statistics: Yes
  • Analytics and Reporting: Yes
  • Competitor Analysis: Yes
  • Influencer Analytics: Yes
  • Media Plan: Yes
  • Influencer Outreach: Yes
  • Shopify Integration: Yes

Roundabout videos

Roundabout Review - In Case You Missed It

More videos:

  • Review - Roundabout Review
  • Review - Roundabout Review (PC)

HypeAuditor videos

Auditor for Instagram

Category Popularity

0-100% (relative to Roundabout and HypeAuditor)
Influencer Marketing
8 8%
92% 92
Social Media Tools
0 0%
100% 100
Social Media Marketing
16 16%
84% 84
Marketing
100 100%
0% 0

Questions and Answers

As answered by people managing Roundabout and HypeAuditor.

Who are some of the biggest customers of your product?

Roundabout's answer

Virgin Active, Martini, Eataly, Skinlabo, Winelivery

How would you describe your primary audience?

Roundabout's answer

Marketing teams from brands and agencies use Roundabout to save up to €60k of budget and 1500h to execute their influencer campaigns. Roundabout provides for B2C and B2B Creators within more than 100 industry niches including macro industries: - Food - Beverage - Cosmetics & Supplements - Fitness & Wellness - Entertainment - Culture & Education - Careers - Hospitality - Pet - Family

What makes your product unique?

Roundabout's answer

Roundabout sets itself apart from other tools by addressing two significant challenges for marketers:

  1. Precise Influencer Identification: Roundabout excels at identifying influencers who align perfectly with your target audience.

  2. Streamlined Activation Process: We streamline the entire influencer activation process, allowing you to save up to 90% of your valuable time. This means you can focus on achieving your marketing objectives more efficiently.

Why should a person choose your product over its competitors?

Roundabout's answer

You can sign up for free to get unlimited access forever to:

  • influencers profiles in all niches, using AI-Lookalike lists, and backed with hard insight data;
  • campaign price calculation with real-time KPIs preview (PDF download available);
  • campaign brief to set up storytelling, deadlines and influencers invitations.

You only pay-per-campaign based on the price you set up for your 1-month campaign, based on the number of content, influencers and results you want to get. Prices are all-inclusive, without negotiation with influencers and bespoke.

User comments

Share your experience with using Roundabout and HypeAuditor. For example, how are they different and which one is better?
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Social recommendations and mentions

Based on our record, HypeAuditor seems to be more popular. It has been mentiond 4 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Roundabout mentions (0)

We have not tracked any mentions of Roundabout yet. Tracking of Roundabout recommendations started around Oct 2023.

HypeAuditor mentions (4)

  • What's up with Tucker Carlson leaving Fox?
    Https://hypeauditor.com › youtube › UCswH8ovgUp5Bdg-0_JTYFNw Russell Brand's YouTube Stats and Analytics - HypeAuditor Russell Brand's number of subscribers is 6.4M with 156.5K new subscribers in the last 30 days. The most recent video on the Russell Brand channel was uploaded 4 days ago days ago. The average number of views per Russell Brand's YouTube video is 444.4K, while the highest number of views is 4.1M. Source: about 1 year ago
  • how cheap can you go with influence marketing?
    If that is outside your budget, you can use https://hypeauditor.com/ to do some influencer discovery in your given niche. Source: about 1 year ago
  • Hypeauditor API?
    Hey guys!I am just wondering which API does Hypeauditor use? Source: almost 3 years ago
  • "For her"
    I am a bit puzzled by your post. I looked into hypeauditor.com and I found out that the audience on her instagram account (1.5M followers) is 66% women across all age ranges and 67% across women between 18 to 34. On her tiktok account (800k followers), it is 57% women but it is less relevant in a way as the audience is more predominantly in the 13-17 age bracket. Source: about 3 years ago

What are some alternatives?

When comparing Roundabout and HypeAuditor, you can also consider the following products

IZEA - IZEA is a leading provider of influencer marketing and custom content services. Our platform allows brands/agencies and influencers to collaborate easily.

Minter.io - Instagram Analytics. Twtitter Analytics. Facebook Analytics

Upfluence - Upfluence allows brands to identify their influencers in seconds and reach them at scale.

squarelovin - Turn User-Generated Content into your most powerful brand asset!

NeoReach - Influencer marketing search & user content campaign tracking

Heepsy - Find influencers in seconds. Instant access to influencers by location and category. Analyze and contact influencers. Start your campaign now.