Rockee is a content feedback platform. It helps you understand what your audience thinks of your content. Which means you don’t have to guess anymore from analytics data. Create and install a Rockee widget in minutes and get results straight away!
It’s like the Trustpilot of content marketing. And it’s all about championing great content –helping you smash content marketing KPIsand show a return on content investment (ROCI) in the process.
Using Rockee, marketing teams can stop guessing how their content performs from analytics data alone.
Rockee enables you to increase content engagement, conversion and trust by asking the people who really matter – your audience.
To review fully developed websites, currently, people take screenshots, encircle design issues and share them in a word document or have long meetings with the developers to implement the changes. The average time required to review any page using such methods is over 3-4 hours alone, which makes such methods inefficient and time-consuming!
That’s why we built ruttl! Packed with powerful features, it allows users to add comments, edit content, track bugs, replace images, make design changes (& more) to web elements and share all kinds of changes needed to get implemented by developers. ruttl has streamlined the entire process of giving web design feedback and has become the favourite go-to design feedback tool for designers, developers, and agencies worldwide!
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Rockee.io's answer
iManage, Thomas International, Spectralink, Funding Hero, Nokia, Unlimited Group
Rockee.io's answer
Not content with content marketing
It all started with a rant about content marketing – the industry we worked in. Or a series of rants. And they all went something like this.
Content marketing is a bloated $50 billion industry that’s eating itself. More, and less-skilled, creators serve up more, and less-nutritious, content – like the eBook factories churning out 1500-word google searches dressed up as ‘thought leadership’.
Doug Kessler called it back in 2013 in Crap: the single biggest threat to content marketing. Now, the shite massively outweighs the good stuff and people have put up their defences to keep the crap out.
We moved from rant to depressing introspection.
We don’t know our audience well enough.
We all use different metrics to track what ‘good’ looks like.
We use multiple platforms to figure it out.
We try to understand content with tools designed to do other things.
We hypothesise over numbers.
We trust the ‘gut’ more than the data
We take ages doing it.
We don’t know the why behind success or failure.
Going too far
Rant. Depressing introspection. Then there was a metaphor about euthanising content marketing that went a little too far. So, you won’t see that. Finally, there was something positive – a plan to sit content marketing on one of those massive Acme-style sticks of dynamite and blow the crap out of it.
Just one question. A big question. How do we do it?
Rockee is our answer to that question.
Rockee was born
So, there was a piece missing in the content-performance jigsaw – there was no real way for the people reading content to tell the people making content what they thought of it. So, we built (are building) Rockee. It’s the first B2B audience-feedback platform. It tells you what people think of your content. No more guessing through analytics. No waiting for SEO uplift. No spurious social or media metrics. With Rockee, you can learn what works best 10x quicker than before and, better yet, use that insight to make awesome content.
Rockee.io's answer
Content marketers - who care about if their work resonates with readers SEO teams - who want to improve engagement times through social proof and increase rankings in Google Marketing leaders - who are interested in what their audience enjoy the most, and how it can fuel planning efforts Agencies - who want to show clients how good their content is - besides 'clicks'
Based on our record, Ruttl seems to be more popular. It has been mentiond 3 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.
Competitors There are a few competitors out there that do something very similar (see https://ruttl.com/, https://usepastel.com/, https://bugherd.com/, https://www.markup.io/). This seems to suggest that there seems to be a general market for such a product. Source: about 1 year ago
Ruttl.com — The best all-in-one feedback tool to collect digital feedback and review websites, PDF's and images. - Source: dev.to / over 1 year ago
Ruttl - Helps you leave comments directly on live websites. Source: almost 3 years ago
Hotjar - The #1 Leader in Heatmaps, Recordings, Surveys & More. Sign up for a 15-day free trial and start learning from real user behavior today!
Markup.io - The easiest way to comment and share feedback on over 30 file types. Sign up for free, upload your content, drop a comment, and share for review. Yep, it’s that simple.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Pastel - Sticky note-based feedback collection tool for live websites
WatchThemLive - Watch Your Product Through the Lens of Your Users. Watch your users' experience in recorded videos, even when they message you on Live support.
Marker.io - Visual feedback and bug reporting tool for websites