Rockee.io VS Content Guardian AI

Rockee.io's answer

iManage, Thomas International, Spectralink, Funding Hero, Nokia, Unlimited Group

Rockee.io's answer

Not content with content marketing

It all started with a rant about content marketing – the industry we worked in. Or a series of rants. And they all went something like this.

Content marketing is a bloated $50 billion industry that’s eating itself. More, and less-skilled, creators serve up more, and less-nutritious, content – like the eBook factories churning out 1500-word google searches dressed up as ‘thought leadership’.

Doug Kessler called it back in 2013 in Crap: the single biggest threat to content marketing. Now, the shite massively outweighs the good stuff and people have put up their defences to keep the crap out.

We moved from rant to depressing introspection.

We don’t know our audience well enough.

We all use different metrics to track what ‘good’ looks like.

We use multiple platforms to figure it out.

We try to understand content with tools designed to do other things.

We hypothesise over numbers.

We trust the ‘gut’ more than the data

We take ages doing it.

We don’t know the why behind success or failure.

Going too far

Rant. Depressing introspection. Then there was a metaphor about euthanising content marketing that went a little too far. So, you won’t see that. Finally, there was something positive – a plan to sit content marketing on one of those massive Acme-style sticks of dynamite and blow the crap out of it.

Just one question. A big question. How do we do it?

Rockee is our answer to that question.

Rockee was born

So, there was a piece missing in the content-performance jigsaw – there was no real way for the people reading content to tell the people making content what they thought of it. So, we built (are building) Rockee. It’s the first B2B audience-feedback platform. It tells you what people think of your content. No more guessing through analytics. No waiting for SEO uplift. No spurious social or media metrics. With Rockee, you can learn what works best 10x quicker than before and, better yet, use that insight to make awesome content.

Content Guardian AI's answer:

Content Guardian was born out of necessity. We all work with external collaborators and we wanted to have confidence that the content was authentic and original.

We felt having to rely on one AI checker left the business open to a wider margin of risk that it was solely generated by AI, so we started to use multiple AI Content Checkers.

This became very cumbersome for the team, so we decided to create a tool that seamlessly integrates into our workflow whilst connecting to multiple AI Content Checkers. We wanted to build a tool that provides convenience and higher assurance that we can spot unauthentic content.

The tool is ready to be released to the wider world. So here it is!

We will be actively developing the tool with new features and tweaks to make it the best tool it can be.

Rockee.io's answer

Content marketers - who care about if their work resonates with readers SEO teams - who want to improve engagement times through social proof and increase rankings in Google Marketing leaders - who are interested in what their audience enjoy the most, and how it can fuel planning efforts Agencies - who want to show clients how good their content is - besides 'clicks'

Content Guardian AI's answer:

We have 3 target audiences. Writers, Media publishers and Education.

Content Guardian AI's answer:

Content Guardian is the first multi-AI Content Detector to connect to multiple content checker services simultaneously. 8 checks in 1 click.

Content Guardian AI's answer:

AI is a very fast-paced environment with new advances happening weekly. Not all AI Content Detector models can keep pace. This is where Content Guardian comes in. You can get a much higher level of assurance about the accuracy of the results as we check up to 8 checkers and provide an aggregate score based on our algorithm. We update this regularly so it is reflective of the latest developments in AI LLM.

Content Guardian AI's answer:

Next.js PHP Javascritp Node.js