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Optimizely is a lower cost entry tool for anyone looking to do website testing. While their pricing structure has changed over the years it still is a pretty cost effective solution. It is easy to get tests up and running within 5 minutes once you have code placed on your site.
I love the drag and drop features of Optimizely. It makes it very easy to make simple changes to do landing page testing for my paid search campaigns. It also frees up dev time for our web team. Also, The findings from Optimizely tests are so valuable for an end customer experience.
Visual Studio Team Services - Visual Studio Team Services (VSTS) provides unlimited Git hosting, cloud build for CI, agile planning and continuous delivery.
Google Analytics - Improve your website to increase conversions, improve the user experience, and make more money using Google Analytics. Measure, understand and quantify engagement on your site with customized and in-depth reports.
Helix ALM - Helix ALM is the single, integrated application that lets you centralize and manage requirements, test cases, issues, and other development artifacts and their relationships.
VWO - Use VWO to tweak, optimize & personalize your website with minimal IT help.
SpiraTest - Manage your project's requirements, test cases and bugs. SpiraTest test management software is the best on the market
AB Tasty - AB Tasty is an all-inclusive platform for conversion rate optimization, personalization, customer activation, and testing.