Software Alternatives, Accelerators & Startups

Recapture VS MailChimp

Compare Recapture VS MailChimp and see what are their differences

Recapture logo Recapture

Abandoned cart recovery and email marketing for Shopify, WooCommerce, BigCommerce, Magento and more. Give us 5 min and we'll give you a 10+% boost in revenue. Recovered over $280 million since 2015 for stores of all sizes.

MailChimp logo MailChimp

MailChimp is the best way to design, send, and share email newsletters.
  • Recapture Main Dashboard
    Main Dashboard //
    2024-04-21
  • Recapture Landing page
    Landing page //
    2022-07-13
  • Recapture Easy to Read Analytics Reports
    Easy to Read Analytics Reports //
    2024-04-21
  • Recapture Drag and Drop Email Editor
    Drag and Drop Email Editor //
    2024-04-21

Recapture increases revenue, reduces abandonment, without adding complexity by:

Boost revenue quickly

  • We boost the average store's revenue by 10% or more, and that's just for abandoned carts. Not too shabby for 5 min of work.

Painlessly recover abandoned carts

  • All SMS + emails come pre-configured, with best practices baked in. Editing content is so easy, your computer-phobic uncle could do it

Recover lost revenue easily

  • We've recovered over $260,000,000 to date for stores just like yours. No risk, 15-day trial. Easy 5 minute setup.

Recapture is easy to use. No complex workflows to configure. Great customer support. Quick to get started. Effective for your store.

  • MailChimp Landing page
    Landing page //
    2023-10-10

Recapture

$ Details
freemium $39.0 / Monthly (Recover up to $2,500/month of additional sales)
Platforms
Shopify BigCommerce WooCommerce Magento EasyDigitalDownloads Restrict Content Pro Ecwid
Release Date
2015 July
Startup details
Country
United States
State
CO
City
Denver
Founder(s)
Dave Rodenbaugh
Employees
1 - 9

Recapture features and specs

  • Abandoned Cart Recovery
  • Post Purchase Campaigns
  • Winbacks Emails
  • Welcome Series
  • Broadcast Campaigns
  • Analytics Dashboard
  • Detailed Reports
  • Popups to collect emails & SMS
  • SMS messaging
  • A/B testing
  • Amazing Customer Support

MailChimp features and specs

  • Ease of Use
    MailChimp offers an intuitive, user-friendly interface that makes it easy for users to design emails, manage campaigns, and track results.
  • Automation Features
    MailChimp provides robust automation tools that allow users to automate email sequences, send targeted messages, and create automated workflows.
  • Comprehensive Reporting
    The platform offers detailed analytics and reporting tools, giving users insight into campaign performance, open rates, clicks, and more.
  • Integrations
    MailChimp integrates with numerous third-party services and platforms including e-commerce sites, social media platforms, and CRM systems.
  • Freemium Plan
    MailChimp offers a free plan that gives access to essential features, making it a viable option for small businesses and startups.
  • Design Templates
    A wide variety of pre-designed templates are available, making it easier to create professional-looking emails without design expertise.
  • Product Recommendations
    Drive more sales with personalized product recommendations

Possible disadvantages of MailChimp

  • Cost
    As your subscriber list grows, MailChimp's pricing can become quite expensive compared to some other email marketing services.
  • Limited Automation in Free Plan
    The free plan offers limited automation features, which can restrict the ability to implement more comprehensive automated email campaigns.
  • Complexity for Advanced Users
    While it's user-friendly for beginners, advanced users may find that it's not as flexible or customizable as other platforms.
  • Support Limitations
    Customer support for the free plan is limited to email and self-help resources, which may not be sufficient for users needing immediate assistance.
  • Deliverability Issues
    Some users have reported issues with email deliverability, which can impact the effectiveness of their email marketing campaigns.
  • List Management
    Managing large contact lists can be cumbersome, and there have been complaints about the efficiency of list segmentation and organization.

Analysis of Recapture

Overall verdict

  • Overall, Recapture is a good choice for e-commerce businesses that need a reliable and efficient way to recover lost sales and boost their marketing efforts through automation. Its specialized features, ease of use, and integration capabilities make it a competitive tool in the e-commerce space.

Why this product is good

  • Recapture (recapture.io) is an e-commerce-focused email marketing and automation platform tailored specifically for small to medium-sized businesses. It is particularly well-regarded for its abandoned cart recovery, email campaigns, and upsell notifications, which can help increase sales and customer retention. The platform provides seamless integration with various e-commerce platforms like Shopify, WooCommerce, and Magento, making it versatile and easy to implement. Additionally, its user-friendly interface and detailed analytics provide valuable insights for optimizing marketing strategies.

Recommended for

    Recapture is recommended for e-commerce businesses, particularly small and medium-sized companies, that are looking to improve their abandoned cart recovery and overall email marketing strategy. It is ideal for business owners who seek an easy-to-use platform with strong integration options and comprehensive analytics.

Analysis of MailChimp

Overall verdict

  • MailChimp is a popular and generally well-regarded email marketing service, known for its ease of use and robust features.

Why this product is good

  • MailChimp is considered good because it offers a user-friendly interface, a comprehensive set of features including automation, segmentation, and analytics, and a free tier that is suitable for small businesses or individuals just starting out. It also has integrations with various e-commerce and CRM platforms, making it versatile for different marketing needs.

Recommended for

    MailChimp is recommended for small to medium-sized businesses, entrepreneurs, and non-profits who want a cost-effective solution for email marketing. It's also suitable for those new to email marketing who are looking for a simple yet powerful tool to reach their audience and grow their subscriber base.

Recapture videos

Recapture Explainer Video

More videos:

  • Review - Justin Cener reviews Recapture

MailChimp videos

WARNING! MailChimp Review: Marketers & Entrepreneurs Stayaway! (Why I left MailChimp)

More videos:

  • Review - Mailchimp Automation Sequence For Beginners (2024) Complete Mailchimp Guide
  • Demo - MailChimp Review & Demo - Top 5 Reasons MailChimp Rocks For Newsletters
  • Review - Mailchimp Review: Pros and Cons

Category Popularity

0-100% (relative to Recapture and MailChimp)
Email Marketing
1 1%
99% 99
Email Marketing Platforms
Newsletter Marketing
1 1%
99% 99
eCommerce Marketing
100 100%
0% 0

Questions and Answers

As answered by people managing Recapture and MailChimp.

Which are the primary technologies used for building your product?

Recapture's answer

NodeJS, React, MongoDB, AWS

How would you describe your primary audience?

Recapture's answer

Ecommerce stores making between 5,000 and 160,000 USD per month who don't want an agency or a lot of complexity in their email marketing solution.

Why should a person choose your product over its competitors?

Recapture's answer

Excellent customer support, ease of use to setup and run, no agency needed to maintain your email marketing

Who are some of the biggest customers of your product?

Recapture's answer

  • Carved
  • Evil Controllers
  • Polywood
  • Peloton
  • And many, many more

What makes your product unique?

Recapture's answer

Email marketing for stores under $5 million annual revenue that do in-house marketing. Simple to setup, easy to manage, value-based pricing and amazing customer support.

What's the story behind your product?

Recapture's answer

Recapture was founded in 2015 by two brothers who ran their own Magento store and found all abandoned cart solutions for Magento very lacking. They created Recapture to meet their needs and found other stores needed it too. Since then, we've expanded to many other platforms like Shopify and BigCommerce and added numerous ways to boost revenue and increase retention for your store, without the complexity of the Big Email Tools.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Recapture and MailChimp

Recapture Reviews

We have no reviews of Recapture yet.
Be the first one to post

MailChimp Reviews

  1. Harshi1995
    · intern at ulketz ·
    A great platform for email marketing.

    It is most affordable marketing automation tool . It helps in all in one marketing platform that helps you manage and talk to your clients , customers and others.

    🏁 Competitors: zeta marketing platform, Salesforce Marketing Cloud
  2. Elle Bennett
    · Webmaster at FixedFeeTaxReturn ·
    Good tool for basic email newsletters

    Mailchimp has always been a good solution for sending campaign emails for e-commerce.

  3. Mohit Gupta
    · Small Business Owner at Ecommerce Platform ·
    Mailchimp - Nice Experience with email marketing campaign to use on it.

    This Mailchimp is a very nice email marketing platform to use it. I like its features and all functions for creating emails. It is the best tool to make design, send and share email newsletters.

    🏁 Competitors: Brevo, ActiveCampaign, SendGrid, MailerLite
    👍 Pros:    One of the best thing about mailchimp is, you can use for free and then purchase paid version if you like, no cc nothing required.
    👎 Cons:    Everything is alright, there is no cons

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CategoryMailchimpCampaign MonitorBest FeatureEfficient handling of large listsUser-friendly email designPros1. Seamless scalability2. Comprehensive marketing tools3. User-friendly drag-and-drop editor1. Easy-to-use email templates2. Beautiful customizable templates3. In-depth reporting and analyticsCons1. Learning curve for beginners2. Pricing can be higher for large lists3....
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Mailchimp emerges as a frontrunner in the email marketing arena. Its blend of user-friendly features, advanced capabilities, and an extensive array of templates position it as an invaluable asset for businesses of all sizes. While its pricing tiers could be a concern for some, the benefits it brings to the table undoubtedly outweigh the drawbacks.

Social recommendations and mentions

Based on our record, MailChimp seems to be more popular. It has been mentiond 89 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Recapture mentions (0)

We have not tracked any mentions of Recapture yet. Tracking of Recapture recommendations started around Mar 2021.

MailChimp mentions (89)

  • Scalable E-Learning Platforms with Strapi’s API Integrations
    Integrating with marketing tools like Mailchimp through Strapi's API ensures that user data is consistently updated and synchronized, enabling more effective and targeted marketing campaigns. Whenever a user updates their profile or makes a purchase, these changes are automatically reflected across all connected systems. Real-time synchronization helps e-learning platforms maintain accurate contact records,... - Source: dev.to / 5 months ago
  • Email Workflow Automation 101: Templates, Tools, and Best Practices
    Mailchimp is a popular email marketing platform that offers features like customizable templates, A/B testing, and audience segmentation. This can preferred by teams looking to automate their email workflows but also want a minimalist tool to streamline their marketing efforts. - Source: dev.to / 8 months ago
  • The Behind-the-Scenes Magic: How Email Marketing Platforms Connect to Your Domain to Send Emails on Your Behalf
    Have you ever wondered how email marketing platforms like Mailchimp, BestRegards, and HubSpot manage to send hundreds or even thousands of emails from your custom domain in just seconds—without flooding your inbox?. - Source: dev.to / 9 months ago
  • 7 Best Transactional Email Platforms in 2024 Compared 📬
    MailchimpTransactional Emails, formerly Mandrill, is a paid Mailchimp add-on for sending transactional emails. For the purpose of this article, we’ll mainly use the former name Mandrill for the transactional part of the Mailchimp service. - Source: dev.to / about 1 year ago
  • Design Newsletter Emails in Golang
    Have you ever wondered how newsletters from different companies and organisations work? Some companies use platforms like Mailchimp but if you're like me and want to understand what is going on and how to build yours so you have full control then follow along as we send a few custom newsletters to our subscribers. - Source: dev.to / about 1 year ago
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What are some alternatives?

When comparing Recapture and MailChimp, you can also consider the following products

SendPulse - Maximizing e-mail marketing open rates automatically

Brevo - Innovative online Email Marketing solution to manage your contacts, create & send your newsletters and track your results. More than 80 000 clients. Best prices and attractive features.

Tooltip.io - In-app messaging suite for user support on the web

Campaign Monitor - Email marketing software built for designers and their clients to run successful email campaigns.

Fomo - Fomo turns your site into the online equivalent of a busy store

GetResponse - Email marketing from GetResponse. Send email newsletters, campaigns, online surveys and follow-up autoresponders. Simple, easy interface. FREE sign up.