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Fomo VS Recapture

Compare Fomo VS Recapture and see what are their differences

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Fomo logo Fomo

Fomo turns your site into the online equivalent of a busy store

Recapture logo Recapture

Abandoned cart recovery and email marketing for Shopify, WooCommerce, BigCommerce, Magento and more. Give us 5 min and we'll give you a 10+% boost in revenue. Recovered over $280 million since 2015 for stores of all sizes.
  • Fomo Landing page
    Landing page //
    2023-10-08
  • Recapture Main Dashboard
    Main Dashboard //
    2024-04-21
  • Recapture Landing page
    Landing page //
    2022-07-13
  • Recapture Easy to Read Analytics Reports
    Easy to Read Analytics Reports //
    2024-04-21
  • Recapture Drag and Drop Email Editor
    Drag and Drop Email Editor //
    2024-04-21

Recapture increases revenue, reduces abandonment, without adding complexity by:

Boost revenue quickly

  • We boost the average store's revenue by 10% or more, and that's just for abandoned carts. Not too shabby for 5 min of work.

Painlessly recover abandoned carts

  • All SMS + emails come pre-configured, with best practices baked in. Editing content is so easy, your computer-phobic uncle could do it

Recover lost revenue easily

  • We've recovered over $260,000,000 to date for stores just like yours. No risk, 15-day trial. Easy 5 minute setup.

Recapture is easy to use. No complex workflows to configure. Great customer support. Quick to get started. Effective for your store.

Fomo

Website
fomo.com
Pricing URL
Official Fomo Pricing
$ Details
-
Platforms
-
Release Date
-
Edit details

Recapture

Website
recapture.io
Pricing URL
Official Recapture Pricing
$ Details
freemium $39.0 / Monthly (Recover up to $2,500/month of additional sales)
Platforms
Shopify BigCommerce WooCommerce Magento EasyDigitalDownloads Restrict Content Pro Ecwid
Release Date
2015 July
Startup details
Country
United States
State
CO
City
Denver
Founder(s)
Dave Rodenbaugh
Employees
1 - 9
Edit details

Fomo features and specs

  • Social Proof
    Fomo leverages social proof by displaying recent customer interactions, which can increase trust and credibility for potential customers.
  • Increased Conversions
    By showing real-time purchases and signups, Fomo can create a sense of urgency and compel visitors to take action, thereby boosting conversion rates.
  • Customization
    Fomo offers customizable notifications that can be tailored to match the look and feel of your website, ensuring a seamless user experience.
  • Integration Capabilities
    Fomo integrates with a wide range of platforms, including popular e-commerce, CMS, and marketing tools, allowing for easy implementation.
  • Analytics
    Fomo provides analytics and reporting features to track the performance of notifications, offering insights for continuous optimization.

Possible disadvantages of Fomo

  • Cost
    Fomo can be expensive, especially for small businesses or startups with limited budgets, as it operates on a subscription-based model.
  • Potential Annoyance
    Too many notifications or poorly timed ones can become annoying for visitors, potentially leading to a negative user experience.
  • Dependency on Traffic
    For Fomo to be effective, a website needs a steady stream of traffic; otherwise, the lack of notifications can have the opposite effect of social proof.
  • Privacy Concerns
    Displaying recent activities might raise privacy concerns among customers who do not wish to have their actions publicly showcased.
  • Customization Complexity
    While customizable, setting up and fine-tuning notifications to ensure they are effective and not disruptive can be time-consuming and complex.

Recapture features and specs

  • Abandoned Cart Recovery
  • Post Purchase Campaigns
  • Winbacks Emails
  • Welcome Series
  • Broadcast Campaigns
  • Analytics Dashboard
  • Detailed Reports
  • Popups to collect emails & SMS
  • SMS messaging
  • A/B testing
  • Amazing Customer Support

Analysis of Fomo

Overall verdict

  • Fomo is generally considered good for businesses looking to leverage social proof to enhance their marketing strategies. It is praised for its ease of use, integration capabilities with various platforms, and the ability to customize notification designs to fit the brand's aesthetic.

Why this product is good

  • Fomo (fomo.com) is a social proof marketing platform designed to help businesses increase conversions by showcasing live user activities on their websites. It aims to create a sense of urgency and validation by displaying real-time notifications of user actions, such as recent purchases or sign-ups. This can help in building trust and encouraging potential customers to make decisions more quickly.

Recommended for

  • E-commerce websites looking to increase sales through social proof notifications.
  • Marketing teams aiming to improve conversion rates by displaying real-time customer actions.
  • Small and medium-sized businesses seeking to build credibility quickly with their target audience.
  • Brands interested in reducing bounce rates and enhancing user engagement by showcasing customer activity.

Analysis of Recapture

Overall verdict

  • Overall, Recapture is a good choice for e-commerce businesses that need a reliable and efficient way to recover lost sales and boost their marketing efforts through automation. Its specialized features, ease of use, and integration capabilities make it a competitive tool in the e-commerce space.

Why this product is good

  • Recapture (recapture.io) is an e-commerce-focused email marketing and automation platform tailored specifically for small to medium-sized businesses. It is particularly well-regarded for its abandoned cart recovery, email campaigns, and upsell notifications, which can help increase sales and customer retention. The platform provides seamless integration with various e-commerce platforms like Shopify, WooCommerce, and Magento, making it versatile and easy to implement. Additionally, its user-friendly interface and detailed analytics provide valuable insights for optimizing marketing strategies.

Recommended for

    Recapture is recommended for e-commerce businesses, particularly small and medium-sized companies, that are looking to improve their abandoned cart recovery and overall email marketing strategy. It is ideal for business owners who seek an easy-to-use platform with strong integration options and comprehensive analytics.

Fomo videos

+ Add

JELLY FACE MASK REVIEW | FOMO BY LUSH 2019

More videos:

  • Demo - Lush 'FOMO' JELLY Face Mask Demo Review | Face Mask & Chill | Channel Updates
  • Review - Wearable First Person Camera Review! FOMO

Recapture videos

+ Add

Recapture Explainer Video

More videos:

  • Review - Justin Cener reviews Recapture

Category Popularity

0-100% (relative to Fomo and Recapture)

Fomo

Recapture

Sales And Marketing
100 100%
Sales And Marketing
0% 0
Email Marketing
0 0%
Email Marketing
100% 100
Marketing Tools
100 100%
Marketing Tools
0% 0
Email Marketing Platforms
0 0%
Email Marketing Platforms
100% 100

Questions and Answers

As answered by people managing Fomo and Recapture.

Which are the primary technologies used for building your product?

Recapture's answer:

NodeJS, React, MongoDB, AWS

How would you describe your primary audience?

Recapture's answer:

Ecommerce stores making between 5,000 and 160,000 USD per month who don't want an agency or a lot of complexity in their email marketing solution.

Why should a person choose your product over its competitors?

Recapture's answer:

Excellent customer support, ease of use to setup and run, no agency needed to maintain your email marketing

Who are some of the biggest customers of your product?

Recapture's answer:

  • Carved
  • Evil Controllers
  • Polywood
  • Peloton
  • And many, many more

What makes your product unique?

Recapture's answer:

Email marketing for stores under $5 million annual revenue that do in-house marketing. Simple to setup, easy to manage, value-based pricing and amazing customer support.

What's the story behind your product?

Recapture's answer:

Recapture was founded in 2015 by two brothers who ran their own Magento store and found all abandoned cart solutions for Magento very lacking. They created Recapture to meet their needs and found other stores needed it too. Since then, we've expanded to many other platforms like Shopify and BigCommerce and added numerous ways to boost revenue and increase retention for your store, without the complexity of the Big Email Tools.

User comments

Share your experience with using Fomo and Recapture. For example, how are they different and which one is better?
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Reviews

These are some of the external sources and on-site user reviews we've used to compare Fomo and Recapture

Fomo Reviews

Top 10 Fomo Alternatives to Increase Trust and Credibility
Fomo follows the typical pricing model of a SaaS offering where there are specific plans with progressing feature sets. Fomo offers three plans:
Source: fomo.com
10 Alternatives to FOMO Social Proof For Shopify Websites
Modern marketing takes advantage of FOMO pressure. FOMO Social Proof is a plugin for Shopify and other platforms, available both on Shopify in their app store and on the FOMO website.
Source: www.contentpowered.com
10 Best FOMO Tools in 2024 to Create Urgency
FOMO is another FOMO software that displays recent activities on your website and offers various templates to capture activities as per your website requirements. The app is beneficial for boosting sales and conversions by showcasing real-time activities and smooth integration with other apps.
Source: wisernotify.com

Recapture Reviews

We have no reviews of Recapture yet.
Be the first one to post

What are some alternatives?

When comparing Fomo and Recapture, you can also consider the following products

Facebook for Business - Facebook Business gives the latest news, advertising tips, best practices and case studies to meet the business goals.

SendPulse - Maximizing e-mail marketing open rates automatically

SocialPilot - SocialPilot is an app designed to help businesses and professionals with social media marketing.

Tooltip.io - In-app messaging suite for user support on the web

Buzzstream - Build Relationships. Build Buzz. Web-based software that helps the world’s best marketers promote their products, services and content.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

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