Software Alternatives, Accelerators & Startups

ReasonML VS Supermetrics

Compare ReasonML VS Supermetrics and see what are their differences

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ReasonML logo ReasonML

ReasonML is a new face to OCaml that--when coupled with BuckleScript--makes web development easy...

Supermetrics logo Supermetrics

Supermetrics simplifies marketing analytics by connecting, consolidating, and centralizing data from 150+ platforms into your favorite tools. Trusted by 200K+ organizations, we empower marketers to focus on insights, not manual work.
  • ReasonML Landing page
    Landing page //
    2021-09-20
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21
  • Supermetrics
    Image date //
    2024-11-21

Supermetrics started with a bold idea: to make mastering marketing data simple and accessible for businesses everywhere. Today, it’s a pioneering marketing intelligence platform trusted by over 200,000 organizations worldwide, including renowned brands like Nestlé, Warner Bros, and Dyson.

From day one, Supermetrics has been driven by a mission to empower marketers and data analysts with seamless access to their data, regardless of where they are on their journey. What began as a solution to connect marketing data has evolved into a powerful platform that extracts and consolidates data from over 150 marketing and sales tools—such as Google Analytics, Facebook Ads, and HubSpot—into preferred destinations with ease.

As the marketing landscape evolves, so does Supermetrics. Our dedication to innovation has earned us recognition as one of G2’s Top 50 Best EMEA Software Companies for 2024, highlighting our commitment to staying at the forefront of marketing analytics.

At the heart of Supermetrics lies a commitment to innovation, transparency, and customer success. We believe in the power of data to tell stories, solve problems, and create opportunities. These values are reflected in our culture, which fosters collaboration and encourages team members to think creatively and push boundaries.

Looking ahead, Supermetrics is poised to continue leading the way in marketing analytics. With exciting innovations on the horizon and a growing global presence, we remain dedicated to helping our clients not just succeed but excel in the ever-changing world of marketing.

ReasonML

Pricing URL
-
$ Details
Release Date
-

Supermetrics

$ Details
paid Free Trial
Release Date
2013 January
Startup details
Country
Finland
City
Helsinki
Founder(s)
Mikael Thuneberg
Employees
250 - 499

ReasonML features and specs

  • Type Safety
    ReasonML offers strong type inference and static type checking, which helps catch errors at compile time rather than at runtime, leading to more reliable code.
  • Compiled to Efficient JavaScript
    ReasonML can compile to highly efficient JavaScript through the BuckleScript backend, allowing developers to build performant web applications.
  • Interoperability
    ReasonML is designed to interoperate smoothly with JavaScript, which means you can incorporate it into existing JavaScript codebases without major restructuring.
  • OCaml Ecosystem
    ReasonML is built on top of the OCaml language, allowing developers to leverage the robust OCaml ecosystem, tools, and libraries.
  • Familiar Syntax
    ReasonML provides a syntax that is more familiar and approachable to JavaScript developers, making it easier to adopt and learn.

Possible disadvantages of ReasonML

  • Steep Learning Curve
    For developers not familiar with functional programming or OCaml, ReasonML can present a steep learning curve due to its paradigmatic differences from JavaScript.
  • Smaller Community
    ReasonML has a comparatively smaller community compared to other languages and frameworks, which might make finding resources or getting support more challenging.
  • Limited Libraries
    While it benefits from the OCaml ecosystem, the specific set of libraries and resources for ReasonML is still limited compared to JavaScript and its numerous frameworks.
  • Complex Tooling
    Setting up ReasonML projects can be complex due to its tooling and build systems, which might require more time to configure and understand.
  • Evolving Language
    ReasonML and its ecosystem are still evolving, with changes and updates that might require developers to frequently adapt their codebases.

Supermetrics features and specs

  • Comprehensive Integrations
    Supermetrics supports a wide range of data sources including Google Analytics, Facebook Ads, LinkedIn, Twitter, and many more, providing a centralized solution for marketing data integration.
  • Ease of Use
    The platform is designed to be user-friendly, enabling marketers with limited technical knowledge to easily pull data and create reports without needing complex coding skills.
  • Automation
    Supermetrics allows users to automate data transfers, reducing the time and effort needed to manually update reports and dashboards, thus enhancing productivity and efficiency.
  • Customization
    Users can create highly customized reports and dashboards tailored to specific needs, allowing for in-depth analysis and better data-driven decision making.
  • Data Reliability
    Supermetrics ensures data accuracy and reliability by maintaining frequent updates and verifications, which helps in maintaining data integrity during transfers.

Possible disadvantages of Supermetrics

  • Pricing
    The pricing structure of Supermetrics may be considered high, especially for small businesses or startups, which can be a deterrent for potential users with limited budgets.
  • Limited Data Transformation Capabilities
    While Supermetrics excels in data extraction and transfer, it has limited capabilities when it comes to advanced data transformation and manipulation compared to more comprehensive ETL tools.
  • Learning Curve
    Despite its user-friendly interface, some users may still face a learning curve, particularly when dealing with complex queries or integrating multiple data sources.
  • Support Limitations
    Support options may be somewhat limited and response times can vary, potentially leading to delays in resolving critical issues or questions.
  • Dependence on Third-Party Services
    Since Supermetrics relies on APIs from various platforms, any changes or disruptions in those third-party services can directly impact the functionality and reliability of Supermetrics.

Analysis of ReasonML

Overall verdict

  • ReasonML is particularly well-regarded for its ability to bring the power of OCaml to the JavaScript ecosystem, making it good for developers who need strong type safety and functional programming paradigms. It is well-suited for those who appreciate type inference and immutability.

Why this product is good

  • ReasonML is a syntax extension and toolchain for OCaml, aimed at making the language more approachable while retaining its functional programming strengths. It offers strong type inference, immutability, and robust module systems. It also integrates seamlessly with JavaScript through BuckleScript, making it a great choice for web developers looking to leverage functional programming concepts in their applications.

Recommended for

  • Developers interested in functional programming
  • Teams working extensively with both OCaml and JavaScript
  • Web developers seeking a type-safe language that compiles to JavaScript
  • Those looking for an alternative to TypeScript with strong typing capabilities

Analysis of Supermetrics

Overall verdict

  • Supermetrics is generally regarded as a good solution for businesses and individuals looking to optimize their marketing efforts through easy access to data. While it may not be the perfect tool for every situation, its ease of use and extensive integrations make it a popular choice among data-driven teams.

Why this product is good

  • Supermetrics is considered a valuable tool for marketers and analysts because it simplifies the process of data collection and analysis. It integrates with numerous data sources, including social media platforms, analytics tools, and advertising networks, allowing users to consolidate their data in one place. This streamlines reporting, saves time, and helps in generating insights quickly, ultimately aiding in more efficient data-driven decision-making.

Recommended for

  • Digital marketers looking to streamline their reporting process.
  • Marketing analysts who need to consolidate data from multiple sources quickly.
  • Businesses aiming to make data-driven decisions to enhance marketing strategy.
  • Agencies managing multiple clients and requiring efficient data management solutions.

ReasonML videos

ReasonML for Skeptics || Eric Schaefer

More videos:

  • Review - Ken Wheeler - ReasonML is Serious Business
  • Review - Gage Peterson - Why your ReasonML Evangelism isn't working | ReasonConf 2019

Supermetrics videos

Supermetrics Overview

Category Popularity

0-100% (relative to ReasonML and Supermetrics)
Personal Finance
100 100%
0% 0
Marketing Analytics
0 0%
100% 100
Financial Planner
100 100%
0% 0
Analytics
0 0%
100% 100

Questions and Answers

As answered by people managing ReasonML and Supermetrics.

What makes your product unique?

Supermetrics's answer:

Supermetrics stands out for its ability to seamlessly connect, consolidate, and centralize data from over 150 marketing and sales platforms into preferred destinations, like spreadsheets, BI tools, and data warehouses. Its simplicity, reliability, and scalability make it accessible to organizations of all sizes, empowering marketers and analysts to save time and focus on insights.

Why should a person choose your product over its competitors?

Supermetrics's answer:

Supermetrics began as a passion project in 2009 when our founder sought an easier way to pull marketing data into spreadsheets. What started as a simple solution has evolved into a globally trusted marketing intelligence platform, supporting over 200,000 organizations and earning recognition as one of the top software companies in EMEA.

How would you describe your primary audience?

Supermetrics's answer:

Supermetrics leverages cloud-based technologies, robust APIs, and advanced data integration frameworks to provide a seamless data pipeline. Its architecture ensures high performance, security, and scalability for a wide range of use cases.

What's the story behind your product?

Supermetrics's answer:

Supermetrics offers unmatched simplicity and reliability in extracting and consolidating data. It supports an extensive range of platforms, provides automated workflows, and delivers exceptional customer support. These features help users focus on decision-making rather than manual data wrangling.

Which are the primary technologies used for building your product?

Supermetrics's answer:

Our primary audience includes marketers, analysts, and business leaders looking to streamline their reporting and gain actionable insights. From small agencies to large enterprises, we serve professionals who value data-driven decision-making.

Who are some of the biggest customers of your product?

Supermetrics's answer:

Supermetrics is trusted by global brands like Nestlé, Warner Bros, Dyson, and L’Oréal, as well as thousands of agencies and growing businesses worldwide.

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare ReasonML and Supermetrics

ReasonML Reviews

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Supermetrics Reviews

Best Affordable Alternatives to Supermetrics
Supermetrics integrates marketing metrics with the places where customers currently save their data, whether it’s a reporting app, a spreadsheet, a data lake, or a data warehouse. However, Supermetrics has some significant flaws. For example, it is expensive, has slow processing with large data sets, and does not provide a built-in reporting system. Without a doubt, this...
Source: adsbot.co
Top 5 Best Integration Software for 2023
Supermetrics is aimed primarily at streamlining marketing data. Integrating data from over 100 platforms, it makes a business’s marketing info analysis-ready with reporting and analytics tools. It currently serves about 17,000 companies, from small firms and agencies to large corporations across a variety of industries. It promises better returns on advertising expenses...
Source: everhelper.me
Funnel.io Alternatives and Competitors in 2022
If you're in the market for a marketing analytics platform to help you aggregate all your data into one place, you'll likely want to review this list in detail, comparing Funnel.io vs Improvado vs Supermetrics vs Domo vs Datorama. There is a lot to consider from ease of use, to integration with the platforms you use as well as customization and access to customer support.
Source: improvado.io
Top 5 Supermetrics Alternatives – Competitors, Cost, Features & Pricing Model
Funnel.io and Supermetrics provide similar functionality. But unlike Supermetrics, Funnel has a much clearer pricing model. At the same time, they charge based on your ad spend, which is not always the case.
Source: windsor.ai
Funnel.io — Data integration platform with 500+ data sources
There is not too much information about their functionality here. To make it simple, Supermetrics extracts data from marketing sources into the above destinations. Other destinations will need to use the Supermetrics API.
Source: www.windsor.ai

Social recommendations and mentions

Based on our record, ReasonML should be more popular than Supermetrics. It has been mentiond 40 times since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

ReasonML mentions (40)

  • A 10x Faster TypeScript
    OCaml and Haskell already have that nice type system (and even more nice). If OCaml's syntax bothers you, there is Reason [1] which is a different frontend to the same compiler suite. Also in this space is Gleam [2] which targets Erlang / OTP, if high concurrency and fault tolerance is your cup of tea. [1]: https://reasonml.github.io/ [2]: https://gleam.run/. - Source: Hacker News / 3 months ago
  • Ask HN: What less-popular systems programming language are you using?
    > The syntax is also not very friendly IMO. Very true. There's an alternate syntax for OCaml called "ReasonML" that looks much more, uh, reasonable: https://reasonml.github.io/. - Source: Hacker News / 3 months ago
  • An Ode to TypeScript Enums
    When I see this it makes me want to run for ReasonML/ReScript/Elm/PureScript. Sum types (without payloads on the instances they are effectively enums) should not require a evening filling ceremonial dance event to define. https://reasonml.github.io/ https://rescript-lang.org/ https://elm-lang.org/ https://www.purescript.org/ (any I forgot?) It's nice that TS is a strict super set of JS... But that's about the only... - Source: Hacker News / 3 months ago
  • How Jane Street accidentally built a better build system for OCaml
    Https://ocaml.org/docs/toplevel-introduction#loading-libraries-in-utop https://reasonml.github.io/ looks cool, OCaml with javascript. - Source: Hacker News / 4 months ago
  • OCaml Syntax Sucks
    Fortunately, the OCaml compiler is very modular, and there have been efforts to make things more... reasonable. - Reason, a different syntactic frontend for regular OCaml: https://reasonml.github.io/ - ReScript, a language with OCaml semantics that compiles into: JS https://rescript-lang.org/ (I suppose it's a reincarnation of js-of-ocaml). - Source: Hacker News / 7 months ago
View more

Supermetrics mentions (8)

  • Unique Business marketing stories Part-1
    Supermetrics is a marketing data SaaS, they scaled internationally to more than $50M from Helsinki, Finland. Source: almost 2 years ago
  • Ask HN: Who is hiring? (April 2023)
    Supermetrics | Senior Software Engineer | Full time | REMOTE (Portugal) | https://supermetrics.com/ Join our newly founded Internal Integrations Engineering team, develop scalable solutions to support our sales processes, and improve automation and internal tooling for Supermetrics' Sales, Finance, and Customer Support functions. We hope you have strong backend programming skills in PHP and Typescript/Javascript... - Source: Hacker News / about 2 years ago
  • Anyone here is familiar with Facebook API?
    Https://supermetrics.com is one of them but there are many more actually. Do a quick research about the alternative platforms and let me know if you need further help :). Source: over 2 years ago
  • Calendar Heroes: Connor MacDonald, CMO at The Ridge - Q&A on Time Management
    Supermetrics powers 90% of our reporting, with automated report building so we can monitor our ad performance. - Source: dev.to / almost 4 years ago
  • Converting dev environments to Apple Silicon
    The reality is that Apple will switch to ARM chips, and as devs, we need to be prepared. So this past weekend, faced with a shortage of Intel Macbook Pros for our new devs, we sat down to make it all work for our Supermetrics developers. - Source: dev.to / almost 4 years ago
View more

What are some alternatives?

When comparing ReasonML and Supermetrics, you can also consider the following products

Mint - Free personal finance software to assist you to manage your money, financial planning, and budget planning tools. Achieve your financial goals with Mint.

Funnel.io - Marketing analytics software for e-commerce companies and online marketers that automatically...

PureScript - PureScript is a small strongly typed programming language that compiles to JavaScript.

Databox - Databox is an easy-to-use analytics platform that helps growing businesses centralize their data, and use it to make better decisions and improve performance.

Elm - A type inferred, functional reactive language that compiles to HTML, CSS, and JavaScript

Polar Analytics - Your #1 Analytics for Ecommerce — Centralize Ecommerce data and create custom reports + metrics without coding. Try it free.