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Qualtrics VS Latana

Compare Qualtrics VS Latana and see what are their differences

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Qualtrics logo Qualtrics

Qualtrics is the most trusted research platform, helping brands make crucial business decisions. From surveys to insights to action.

Latana logo Latana

Latana is the first brand tracking tool to use advanced data science to ensure reliable and accurate brand insights.
  • Qualtrics Landing page
    Landing page //
    2023-07-27
  • Latana Landing page
    Landing page //
    2023-09-02

We built an advanced brand tracker so we could help solve the brand puzzle. More and more brands taking a bigger turn towards brand marketing over performance marketing. Marketplaces are becoming oversaturated and it's becoming harder to become noticed by your target audience. And it is also becoming really, really expensive. This is not a sustainable means of growth. But brand marketing is.

Brands know that if they achieve a high level of brand awareness, it will accelerate into sales further along the line. Most importantly, these brands are aware that an investment into brand awareness is an investment into the long-term growth of their business. But they don't know if this investment is making an impact, or if they would get the same results simply burning their money.

That's why we have developed brand analytics. Brand analytics is for brand managers what Google Analytics is for digital marketers. It provides them with an intuitive dashboard where they can see exactly their level of brand performance with target audiences, campaign impact, and how they fare against their competitors. These accurate insights can be used be brand managers to tailor their marketing for their audiences and improve brand performance - leading to growth and sales. Perfect!

Category Popularity

0-100% (relative to Qualtrics and Latana)

Qualtrics

Latana

Surveys
100 100%
Surveys
0% 0
Data Dashboard
0 0%
Data Dashboard
100% 100
Forms And Surveys
100 100%
Forms And Surveys
0% 0
Business & Commerce
0 0%
Business & Commerce
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare Qualtrics and Latana

Qualtrics Reviews

10 SurveyMonkey Alternatives and Competitors in 2024
Qualtrics simplifies the process of creating, analyzing, and deriving insights from data. Trusted by millions, Qualtrics is the go-to solution for businesses and institutions worldwide. Its versatile web-based research platform empowers organizations to gather valuable information.
Source: clickup.com
10 Best Customer Feedback Tools in 2024 – Comparison | Updated List
Qualtrics is one of the most famous experience management companies and has intelligent user feedback tools in its array. It allows you to collect feedback at every meaningful touchpoint and instantly interpret their comments. Using Qualtrics, you can start conversations with customers on any channel and convert their feedback into insights that help improve customer...
Source: www.surveysensum.com
Typeform Alternatives: Tools for Surveys, Forms, and Quizzes
Qualtrics is a survey tool designed for enterprises. This means their pricing is less competitive than that of Typeform. Qualtrics also requires a higher level of sophistication, and there is a steeper learning curve to using the tool.
Source: survicate.com
27 Best Typeform Alternatives In 2022 (Free & Paid)
The major drawback of Qualtrics is that it's both expensive and has a certain learning curve. Thus, if you're an individual or a small business, Qualtrics's most definitely going to be an overkill for your needs.
Source: marketsplash.com
11 Best Typeform Alternatives to Check-in 2022
Qualtrics is another TypeForm competitor that pushes the boundaries of what a survey and feedback tool can accomplish. With over 100 question types and tons of survey templates paired having survey logic and email triggers, it is ideal for customer feedback surveys. The real-time analysis tool of Qualtrics also allows users to export the results to either CVS or SPSS, this...
Source: qualaroo.com

Latana Reviews

We have no reviews of Latana yet.
Be the first one to post

Social recommendations and mentions

Based on our record, Qualtrics seems to be a lot more popular than Latana. While we know about 11 links to Qualtrics, we've tracked only 1 mention of Latana. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

Qualtrics mentions (11)

  • Qualtrics studies don't load unless you use incognito mode
    I use Adblock Plus on Firefox, and what I had to do was add qualtrics.com to the "Allowlisted websites" area. Source: 12 months ago
  • /r/mturk Daily Discussion - June 01, 2023
    I had the same problem. It looks like it was related to my ad blocker (I use Adblock Plus). Adding qualtrics.com to its allowed list resolved the issue. Source: 12 months ago
  • Ad Blocker
    It doesnt matter really, However in some HIT's an ad blocker can actually keep the page from loading. I had a few instances where the page loaded nothing because I guess the ad blocker detected it as an ad. You can always whitelist worker.mturk.com and also qualtrics.com links in your ad blocker and still keep the ad blocker on. I use Ublock origin and I have the same links whitelisted so the ad blocker doesnt... Source: about 1 year ago
  • Benin Objects of Brighton Museum - Survey
    My blockers seem to hate qualtrics.com. Source: about 1 year ago
  • Study on Formula E. Just 90 people left. Please help us (+18)
    We are a group of students at University and we're studying Formula E and its marketing. We are currently running a study about how different types of ads affect user engagement. We would love to invite you to participate in our survey. It is a very short survey and should take about 5 minutes to complete it. We have made use of https://qualtrics.com/ to design our survey and the survey will be entirely anonymous.... Source: over 1 year ago
View more

Latana mentions (1)

  • US seen as bigger threat to democracy than Russia or China, global poll finds
    The company that provided the data for the report is not actually a polling organization. It is a marketing firm whose competency appears to be conducting brand awareness studies. Source: about 3 years ago

What are some alternatives?

When comparing Qualtrics and Latana, you can also consider the following products

Survey Monkey - Create and publish online surveys in minutes, and view results graphically and in real time. SurveyMonkey provides free online questionnaire and survey software.

AdMeter - AdMeter is a cloud-based analytical platform that allows you to improve your marketing strategies by using accurate analytical reports and also understanding the behavior of your targeted customers.

Google Forms - Simple web forms from Google.

Tercept Unified Analytics - Tercept automatically aggregates and organizes all monetization data,analytics data and marketing data into one single dashboard with powerful querying and visualization capabilities. You can setup custom reports and automate 100% of your reporting.

Typeform - Create beautiful, next-generation online forms with Typeform, the form & survey builder that makes asking questions easy & human on any device. Try it FREE!

Pega Marketing - Pega Marketing is an advanced-level and AI-based software solution that allows you to interact with customers in an engaging way and solve their issues by providing their valuable services in real-time.

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