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PursueApp VS Cognism

Compare PursueApp VS Cognism and see what are their differences

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PursueApp logo PursueApp

PursueApp is an advanced cold email automation software that swiftly turns cold leads into loyal customers. This feature rich tool will automate your entire email campai...

Cognism logo Cognism

Cognism is a sales acceleration platform, using patented AI technology, to provide B2B sales teams with a blend of real-time company, people and event data to streamline prospecting, find and deliver new revenue.
  • PursueApp Landing page
    Landing page //
    2023-05-20
  • Cognism Landing page
    Landing page //
    2023-06-13

Cognism is a SaaS platform that makes your lead generation smarter. Get dynamic 4D data from a database of over 400 million profiles and 5.6 billion data points. With Cognism you can push that data right into your CRM, or use our powerful platform to action it. Create personas, build campaigns, sequence emails, link your CRM, and more.

The Cognism data asset has over 400 million business and employee profiles. In total, Cognism tracks over 5.6 billion data points. The data Cognism has comes from a variety of high-quality public and private sources. Some of the private sources include the Financial Times, S&P Global and CrunchBase. Other data sources include public, crowdsourced and consented-in private data.

PursueApp features and specs

No features have been listed yet.

Cognism features and specs

  • Comprehensive Data
    Cognism provides access to a vast range of high-quality B2B contact data, including direct dials and email addresses, which can significantly enhance the efficiency of sales and marketing teams.
  • Real-Time Data Updates
    The platform offers real-time updates and alerts about prospects, ensuring that the data is always current and relevant, thereby improving decision-making and outreach efforts.
  • User-Friendly Interface
    Cognism has an intuitive, easy-to-use interface that simplifies the process of finding and managing contact data, making it accessible even for those with limited technical skills.
  • GDPR Compliance
    Cognism is GDPR compliant, which means it follows strict guidelines for data protection and privacy, providing users with peace of mind regarding legal and ethical data usage.
  • Integration Capabilities
    The platform offers robust integration with popular CRM and marketing automation tools like Salesforce and HubSpot, allowing for seamless data transfer and workflow optimization.

Possible disadvantages of Cognism

  • Cost
    Cognism can be considered expensive for small to mid-sized businesses, which may be a barrier for those with limited budgets.
  • Data Accuracy Variability
    While Cognism generally provides high-quality data, there can be instances of inaccuracies or outdated information that may require manual validation.
  • Learning Curve
    Despite its user-friendly interface, some users may find certain advanced features complex and require additional training to utilize the platform effectively.
  • Limited SMB Focus
    The platform is heavily geared towards larger enterprises, which means that small and medium businesses might not fully benefit from all its features and capabilities.
  • Geographical Limitation
    Cognism’s data coverage is extensive but might be more limited in non-English speaking regions, which could be a downside for companies targeting a global market.

Analysis of Cognism

Overall verdict

  • Cognism is considered a strong choice for businesses looking to enhance their B2B sales efforts with accurate and compliant data solutions. It is particularly valued in industries where precision in data and compliance with data regulations are critical.

Why this product is good

  • Cognism is recognized for its comprehensive B2B sales and marketing solutions, particularly for its focus on providing high-quality, compliant contact data and lead generation services. It utilizes machine learning and artificial intelligence to offer accurate targeting and prospecting, which can significantly enhance sales efficiency. Users often appreciate its ease of integration with major CRM systems and its robust data protection measures, complying with international standards like GDPR.

Recommended for

    Cognism is recommended for B2B sales and marketing teams, growth-focused companies, and any business in need of high-quality, GDPR-compliant contact data, particularly those operating within sectors that demand stringent data protection and precise lead generation. It's also well-suited for organizations looking to integrate advanced data solutions with existing CRM systems.

PursueApp videos

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Cognism videos

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Cognism Prospector - Accelerate your B2B Lead Generation using Revenue AI

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Category Popularity

0-100% (relative to PursueApp and Cognism)

PursueApp

Cognism

Email Marketing
100 100%
Email Marketing
0% 0
Lead Generation
0 0%
Lead Generation
100% 100
Email Marketing Platforms
100 100%
Email Marketing Platforms
0% 0
Sales Tools
0 0%
Sales Tools
100% 100

User comments

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Reviews

These are some of the external sources and on-site user reviews we've used to compare PursueApp and Cognism

PursueApp Reviews

We have no reviews of PursueApp yet.
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Cognism Reviews

Top 15+ Apollo.io Competitors & Alternatives [2024]
Cognism is a leader in sales intelligence. The tool has a Diamond Data® feature. This means the mobile numbers have been manually confirmed by people in the data research team.
Source: www.kaspr.io
15 Best Apollo.io Alternatives to Find Verified B2B Leads (2024)
Integrations – You can integrate various customer relationship management (CRM) tools and sales platforms like Salesforce, HubSpot, SalesLoft, and Outreach with Cognism. This helps you easily transfer and manage new leads or contacts you’ve found in Cognism with the tools your team already uses.
Source: www.saleshandy.com
10 Lead Generation Companies & Services [+How to Choose]
Cognism is not a typical lead generation company. It is a premium sales intelligence platform with headquarters in the UK. It has a globally compliant B2B contact database. You can perform company and contact searches in EMEA, NAM, APAC markets.
Source: www.cognism.com
20 Best Lead Generation Companies in the USA
Cognism stands out in the B2B lead generation field, thanks to its globally compliant data and smart Revenue AI engine. This lead gen platform focuses on speeding up sales by offering rich business data. It serves clients in a range of industries, including computer software, consulting, and education.
Source: martal.ca
Best B2B lead generation companies
Cognism is technically not a lead gen company, but rather a sales intelligence platform that uses AI to generate company and event data for new businesses.
Source: www.mo.agency

Social recommendations and mentions

Based on our record, Cognism seems to be more popular. It has been mentiond 1 time since March 2021. We are tracking product recommendations and mentions on various public social media platforms and blogs. They can help you identify which product is more popular and what people think of it.

PursueApp mentions (0)

We have not tracked any mentions of PursueApp yet. Tracking of PursueApp recommendations started around May 2023.

Cognism mentions (1)

  • Do you even read bro? 5 advices on reading and staying up to date
    At Cognism, we are enabled and encouraged to improve and educate ourselves by reading and taking courses. My first try at better reading habits was booking reading slots during the work week in the calendar. But it was quite hard to come into the office, take a book out and start reading there. Once I'm in the office I enter the office mode. Usually one or two persons are already on Slack waiting for me, emails... - Source: dev.to / over 3 years ago

What are some alternatives?

When comparing PursueApp and Cognism, you can also consider the following products

Audienceful - Modern email marketing and newsletters for busy teams/founders. Notion-inspired editor to compose emails fast. Lightweight automation builder for drip sequences and user onboarding. Segment multiple audiences. Cross-publish to Webflow. And more.

Apollo.io - Apollo’s predictive prospecting, sales engagement, and actionable analytics help the teams to reach its full revenue potential.

MailChimp - MailChimp is the best way to design, send, and share email newsletters.

ZoomInfo - ZoomInfo is a B2B database providing detailed business information on people and companies.

Listmonk - Send e-mail campaigns from a powerful dashboard. High performance and features packed into one app.

Icypeas - This email finder has the capacity to bypass catch-alls

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